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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125174
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125174
Alcoholic Drinks in Turkiye
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PAGES: 79 Pages
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Alcoholic drinks in Turkiye in 2025 faced a marked downturn in total volume, declining by 0.7% to 1.35 billion litres, in sharp contrast to the stabilisation observed in Western European markets and a significant reversal from the 8% CAGR growth recorded from 2020 to 2024. Despite this contraction in consumption, retail value soared by 38%, propelled by steep excise taxes and inflation that rendered out-of-home drinking increasingly unaffordable, thereby accelerating a shift to off-trade channel...
Euromonitor International's Alcoholic Drinks in Turkiye report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADTR
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Volume Declines Amid Inflation-Driven Polarization and the Shift toward At-Home Consumption
- Beer Retains Its Dominance While Spirits Drive the Strongest Growth Amid Increasing Polarization
- CHART 2 Premium imported vodka reinforces polarization in 2025
- Brands Leverage Tradition to Defend Share in Turbulent Times
- CHART 3 Izmir Rakisi highlights traditional stone-milled anise to reinforce heritage positioning
- CHART 4 Volume Sales 2020-2030
- CHART 5 Volume Sales by Category 2025
- CHART 6 Analyst Insight for Alcoholic Drinks
What's Next?
- Growth Is Set to Remain Flat Amid Sustained Affordability Pressure, Beer Dominance and Selective Spirits
- Tourism-Driven On-Trade Revival Is Set to Boost Premium Spirits and Cocktails
- Gradual Macroeconomic Improvements Are Expected Amid Persistent Affordability Pressure
- CHART 7 Forecast Volume Sales 2020-2030
- CHART 8 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Turk Tuborg and Efes Pilsen as Drive Consolidation with New Spirits Moves
- Acquisitions Reshape Spirits as Cross-Category Synergies Emerge
- CHART 9 Company Shares 2025
- CHART 10 Brand Shares 2025
Channels
- Supermarkets Broaden Ranges While Taking Share From Tekel Shops
- On-Trade Loses Ground as Economic Pressures Shift Demand to Off-Trade
- Retail E-Commerce Remains Restricted as Offline Channels Shape Consumer Choice
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Economic Context
- CHART 11 Economic Context for Alcoholic Drinks
- CHART 12 Real Gdp Growth 2020-2030
- CHART 13 Inflation 2020-2030
Consumer Context
- CHART 14 Consumer Context for Alcoholic Drinks
- CHART 15 Population 2020-2030
- CHART 16 Population by Generation 2025
- Country Reports Disclaimer
BEER IN TURKIYE
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Volume Decline Amid Inflation, Shifting Consumption and Weaker Tourism Support
- Mainstream Lager Leads Volumes as Premium and Craft Styles Diversify Demand
- Premium Innovation and Flavour Launches Reinforce Polarisation in Beer Consumption
- CHART 18 Tuborg Ice offers a differentiated and refreshing beer experience
- CHART 19 Volume Sales 2020-2030
- CHART 20 Volume Sales by Category 2025
What's Next?
- Gradual Recovery Constrained by Value Pressures, with Premium and Imported Segments Outperforming Mainstream Lager
- Brewers Prioritise Dark Beer Innovation to Drive Growth across the Forecast Period
- CHART 21 Forecast Volume Sales 2020-2030
- CHART 22 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Turk Tuborg Strengthens Position as Anadolu Efes Innovates to Retain Share
- CHART 23 Company Shares 2025
- CHART 24 Brand Shares 2025
Channels
- Migros and Carrefour Expand Their Beer Selections to Attract Value-Seeking Shoppers
- Retail E-Commerce Ban Eliminates Online Competition and Shapes Offline Retail Dynamics
Economic Context
- CHART 25 Economic Context for Beer
- CHART 26 Real Gdp Growth 2020-2030
- CHART 27 Inflation 2020-2030
Consumer Context
- CHART 28 Consumer Context for Beer
- CHART 29 Population 2020-2030
- CHART 30 Population by Generation 2025
- Country Reports Disclaimer
CIDER/PERRY IN TURKIYE
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Key Industry Trends
- CHART 31 Key Industry Trends for Cider/Perry
Industry Performance
- Volume Decline Driven by Market Polarization, Weak Innovation and On-Trade Dependency
- Narrow Product Ranges and Weak Innovation Hinder New Consumer Uptake
- CHART 32 Volume Sales 2020-2030
- CHART 33 Volume Sales by Category 2025
What's Next?
- Tourists and Urban Consumers Will Drive Limited Rebound through On-Trade Innovation
- Flavoured Innovation and Premiumisation May Broaden Appeal among Affluent Consumers
- Brand Investment and Tourism-Focused Strategies Will Sustain Relevance in a Niche Space
- CHART 34 Forecast Volume Sales 2020-2030
- CHART 35 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Kavaklidere Saraplari as Strengthens Its Hold as Rivals Lose Ground
- CHART 36 Company Shares 2025
- CHART 37 Brand Shares 2025
Channels
- Supermarkets Reinforce Dominance as Tekel Shops Restrict Access
- Retail E-Commerce Ban Eliminates Alternative Paths for Consumer Trial
Economic Context
- CHART 38 Economic Context for Cider/Perry
- CHART 39 Real Gdp Growth 2020-2030
- CHART 40 Inflation 2020-2030
Consumer Context
- CHART 41 Consumer Context for Cider/Perry
- CHART 42 Population 2020-2030
- CHART 43 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN TURKIYE
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 44 Key Industry Trends for Spirits
Industry Performance
- Whisky Drives Strong Volume Growth as Consumers Shift Towards Affordable, At-Home Consumption
- Market Polarization Intensifies as Value Segments Outperform and Premiumisation Becomes Increasingly Selective
- CHART 45 Anadolu Raki Sifir Seri reinvents a heritage spirit with a modern twist
- CHART 46 Volume Sales 2020-2030
- CHART 47 Volume Sales by Category 2025
What's Next?
- Whisky Consolidates Leadership in Spirits, Driven by Value Positioning and Sustained At-Home Consumption
- Anadolu Efes and Turk Tuborg Are Set to Boost Competition through Wider Access
- CHART 48 Forecast Volume Sales 2020-2030
- CHART 49 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Mey I?cki San Ve Tic as Gains Ground as New Entrants Accelerate Competition
- CHART 50 Company Shares 2025
- CHART 51 Brand Shares 2025
Channels
- Supermarkets Expand Its Spirits Selection as Tekel Shops Lose Ground
- Retail E-Commerce Ban Restricts Channel Competition and Digital Access
Economic Context
- CHART 52 Economic Context for Spirits
- CHART 53 Real Gdp Growth 2020-2030
- CHART 54 Inflation 2020-2030
Consumer Context
- CHART 55 Consumer Context for Spirits
- CHART 56 Population 2020-2030
- CHART 57 Population by Generation 2025
- Country Reports Disclaimer
WINE IN TURKIYE
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 58 Key Industry Trends for Wine
Industry Performance
- Wine Volume Declines Amid Inflation-Driven Price Pressures in 2025
- CHART 59 Kup targets the squeezed mid-income consumers with affordable local red wine
- Still Light Grape Wine Retains Dominance as Sparkling Wine Accelerates
- Accelerating Polarization Drives Shift Towards Economy and Premium Wines
- CHART 60 Selendi Morali leverages Anatolian heritage to drive premium wine sales
- CHART 61 Volume Sales 2020-2030
- CHART 62 Volume Sales by Category 2025
What's Next?
- Gradual Recovery Will Be Driven by Sparkling Wine Growth Amid Persistent Price Sensitivity
- Continued Polarization, Premiumisation, and Gradual On-Trade Recovery across the Forecast Period
- CHART 63 Forecast Volume Sales 2020-2030
- CHART 64 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Fragmentation Persists as Leading Players Gain Share through Scale, Distribution Strength and Capacity Advantages
- CHART 65 Company Shares 2025
- CHART 66 Brand Shares 2025
Channels
- Tekel Shops Reinforce Neighbourhood Access as Supermarkets Broaden Premium Assortments
- Regulatory Barriers Keep Retail E-Commerce Absent From Off-Trade Wine Sales
Economic Context
- CHART 67 Economic Context for Wine
- CHART 68 Real Gdp Growth 2020-2030
- CHART 69 Inflation 2020-2030
Consumer Context
- CHART 70 Consumer Context for Wine
- CHART 71 Population 2020-2030
- CHART 72 Population by Generation 2025
- Country Reports Disclaimer
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