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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125198
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125198
Alcoholic Drinks in Singapore
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PAGES: 107 Pages
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Alcoholic drinks in Singapore in 2025 saw a marked contraction in total volume, falling by 5% to 149 million litres despite a robust 5% GDP growth, underscoring the impact of high living costs, increased GST, and elevated excise duties on discretionary spending and routine drinking occasions. While the region broadly exhibits cautious consumer behaviour, Singapore's market stands out for its sharp polarisation, with spending splitting between affordable everyday choices and premium, experience-driven purchases, leaving little space for mid-tier propositions. The resilience in value, with only a 1% decline to SGD6.27 billion, signalled the effectiveness of premiumisation strategies and the sustained demand for high-quality experiences, particularly in spirits, the only alcoholic drinks to register volume growth of 2%.For businesses, the environment remains attractive for those positioned at the extremes, whether offering clear value or delivering premium, curated occasions, while operators in the mid-tier face mounting challenges. Success depends on leveraging differentiated positioning, investing in immersive brand experiences, and rapidly adapting to the rise of nolo offerings, as wellness and moderation fundamentally reshape both consumption and product innovation.
Euromonitor International's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADSG
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Alcohol Market Contracts as Moderation, Premiumisation, and Price Pressures Reshape Performance
- Market Polarization Intensifies as Consumers Split between Premium Experiences and Value-Driven Consumption
- Wellness-Led Moderation Drives Growth in Nolo and Alcohol-Free Experiences
- CHART 2 Analyst Insight for Alcoholic Drinks
- CHART 3 Volume Sales 2020-2030
- CHART 4 Volume Sales by Category 2025
What's Next?
- Volume Will Continue to Decline as Moderation and Structural Pressures Reshape Consumption
- Wellness-Led Moderation and Sober Curiosity Are Expected to Reshape the Future of Alcoholic Drinks
- Beer Is Set to Remain Dominant While Premium Spirits and Resilient Wine Shape the Future of Alcoholic Drinks
- CHART 5 Forecast Volume Sales 2020-2030
- CHART 6 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Alcoholic Drinks Remains Highly Concentrated as Leading Players Sustain Dominance Amid Premiumisation Trends
- Emerging Growth Pockets Are Driven by Premiumisation and Cocktail-Led Spirits Innovation
- CHART 7 Company Shares 2025
- CHART 8 Brand Shares 2025
Channels
- Supermarkets and Hypermarkets Meet Value Demand as Premium Grocers Expand with Experience-Led Offerings
- Retail E-Commerce Accelerates in Premium Spirits and Wine as Logistics Limit Beer Growth
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Products
- Diageo Plc Leverages Singapore's Cocktail Culture to Drive Premium Experiential Spirits Growth
- CHART 9 Diageo'S Premium Cocktail Strategy Amid Market Polarization
Economic Context
- CHART 10 Economic Context for Alcoholic Drinks
- CHART 11 Real Gdp Growth 2020-2030
- CHART 12 Inflation 2020-2030
Consumer Context
- CHART 13 Consumer Context for Alcoholic Drinks
- CHART 14 Population 2020-2030
- CHART 15 Population by Generation 2025
- Country Reports Disclaimer
BEER IN SINGAPORE
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 16 Key Industry Trends for Beer
Industry Performance
- Beer in Singapore Declines Amid Moderation, Cost Pressures, and Shifting Drinking Occasions Despite Strong Economic Growth
- Lager Sustains Largest Share as Innovation in Non/Low Alcohol Beer Drives Growth
- Flavour Innovation and Polarization Reshape Beer Amid Structural Decline
- CHART 17 Analyst Insight for Beer
- CHART 18 Volume Sales 2020-2030
- CHART 19 Volume Sales by Category 2025
What's Next?
- Beer Is Set to Face a Long-Term Volume Decline, While Value Growth Is Driven by Premiumisation and Occasion-Based Consumption
- Lager Will Maintain Its Dominance as Non/Low Alcohol Options Expand Drinking Occasions
- Beer in Singapore to Be Shaped by Rising Demand for Novelty, Flavour Innovation, and Strong Brand Identity
- CHART 20 Local Flavour Experiments Reshape Singapore'S Beer Market
- CHART 21 Forecast Volume Sales 2020-2030
- CHART 22 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Beer Remains Concentrated as Incumbents Defend Share Amid Premiumisation and Innovation
- Distribution Partnerships Enhance Visibility for Beer Brands in Singapore
- CHART 23 Company Shares 2025
- CHART 24 Brand Shares 2025
Channels
- Supermarkets and Hypermarkets Drive Value-Led Beer Purchases with Multipack Offers
- Craft Brewers and Premium Retailers Unlock Growth with Curated Experiences
Products
- Non/Low Alcohol Beer Drives the Next Wave of Category Innovation
- CHART 25 Free Hit Xpa Offer a Non/Low Alcohol Beer to Consumers in 2026
- Limited-Edition Collaborations and Premium Innovation Redefine Beer Offerings
Economic Context
- CHART 26 Economic Context for Beer
- CHART 27 Real Gdp Growth 2020-2030
- CHART 28 Inflation 2020-2030
Consumer Context
- CHART 29 Consumer Context for Beer
- CHART 30 Population 2020-2030
- CHART 31 Population by Generation 2025
- Country Reports Disclaimer
CIDER/PERRY IN SINGAPORE
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Key Industry Trends
- CHART 32 Key Industry Trends for Cider/Perry
Industry Performance
- Cider/Perry Declines Despite Flavour Innovation and Targeted Premium Launches
- CHART 33 Somersby Mango & Lime Ignites Flavor Innovation in Singapore'S Cider Market
- Carlsberg Singapore Leverages Nolo Momentum to Shape Drinking Culture
- CHART 34 Carlsberg Singapore Leads Nolo Momentum with Limited-Edition Somersby 0.0 Mandarin Orange Launch
- CHART 35 Volume Sales 2020-2030
- CHART 36 Volume Sales by Category 2025
What's Next?
- Cider/Perry Volumes Are Set to Decline Amid Competitive Pressure, with Premium and Flavour Innovation Supporting Partial Stabilisation
- Influencer Campaigns and Retail E-Commerce May Drive Engagement
- CHART 37 Forecast Volume Sales 2020-2030
- CHART 38 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Carlsberg (S) Pte Ltd Expands Its Lead through Innovation as Rivals Retreat
- CHART 39 Company Shares 2025
- CHART 40 Brand Shares 2025
Channels
- Supermarkets and Hypermarkets Sustain Dominance as Retail E-Commerce Expands Reach
- Flavoured Cider/Perry and Digital Convenience Reshape Buying Habits
Economic Context
- CHART 41 Economic Context for Cider/Perry
- CHART 42 Real Gdp Growth 2020-2030
- CHART 43 Inflation 2020-2030
Consumer Context
- CHART 44 Consumer Context for Cider/Perry
- CHART 45 Population 2020-2030
- CHART 46 Population by Generation 2025
- Country Reports Disclaimer
RTDS IN SINGAPORE
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 47 Key Industry Trends for Rtds
Industry Performance
- Rtds in Singapore Soften as the Market Matures and Growth Shifts toward Premiumisation and Flavour Innovation
- Spirit-Based Rtds Dominate While Non-Alcoholic Formats Gain Momentum through Health-Led Innovation
- Lyre'S Packaging Refresh Shifts Perceptions Towards Wellness and Inclusivity
- CHART 48 Lyre'S 2025 Rtd Packaging Refresh Reinforces Nolo Appeal in Singapore
- CHART 49 Volume Sales 2020-2030
- CHART 50 Volume Sales by Category 2025
What's Next?
- Rtds Will Continue to Experience Volume Decline Amid Cost Pressures and a Shift toward Premiumisation
- Rtds Is Set to Be Reshaped by Wellness-Led Moderation and Flavour Innovation
- CHART 51 Forecast Volume Sales 2020-2030
- CHART 52 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Rtds See Rising Competition as Innovation-Driven Players Gain Share
- CHART 53 Company Shares 2025
- CHART 54 Brand Shares 2025
Channels
- Off-Trade Dominance in Rtds Is Led by Supermarkets While E-Commerce Grows
- Convenience-Led Exclusivity Drives Rtd Innovation and Impulse Sales Growth
- CHART 55 Absolut & Sprite Rtd Launch Redefines Convenience
Products
- Premiumisation and Cocktail-Led Reinvention Elevate Rtds into Branded, Occasion-Ready Experiences
- Flavour Experimentation Drives Differentiation and Engagement in Rtds
- CHART 56 Flavour Experimentation Is Engaging Younger Consumers of Legal Drinking Age
Economic Context
- CHART 57 Economic Context for Rtds
- CHART 58 Real Gdp Growth 2020-2030
- CHART 59 Inflation 2020-2030
Consumer Context
- CHART 60 Consumer Context for Rtds
- CHART 61 Population 2020-2030
- CHART 62 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN SINGAPORE
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 63 Key Industry Trends for Spirits
Industry Performance
- Premiumisation and Whisky Demand Drive Value Growth in Singapore'S Spirits Market
- The Rise of Tequila (And Mezcal) Reflects Growing Demand for Premium and Experience-Led Spirits
- CHART 64 Horatio'S Immersive Whisky Experience Thrives
- Market Polarization Reshapes Spirits as Premiumisation and Value-Led Choices Gain Momentum
- CHART 65 Volume Sales 2020-2030
- CHART 66 Volume Sales by Category 2025
What's Next?
- CHART 67 What's Next? for Spirits
- Premiumisation Is Set to Support Value Growth as Spirits Volumes Decline
- Non-Alcoholic Spirits Is Set to Gain Ground as Consumers Embrace Sober-Curious Lifestyles
- Experience-Led Consumption and Tourism Is Set to Underpin Future Spirits Value Growth
- CHART 68 Forecast Volume Sales 2020-2030
- CHART 69 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Market Leaders Retain Dominance as Premium Spirits Drive Competitive Growth
- CHART 70 Company Shares 2025
- CHART 71 Brand Shares 2025
Channels
- Supermarkets and Hypermarkets Expand Reach through Pricing and Assortment
- Mobile-First E-Commerce Platforms Drive Premium Spirits Sales Online
Products
- Focus on Heritage Drives Demand for Premium, Story-Led Spirits
- CHART 72 St-Remy Signature'S 2025 Launch Highlighted Heritage Storytelling and Artisanal Craftsmanship.
Economic Context
- CHART 73 Economic Context for Spirits
- CHART 74 Real Gdp Growth 2020-2030
- CHART 75 Inflation 2020-2030
Consumer Context
- CHART 76 Consumer Context for Spirits
- CHART 77 Population 2020-2030
- CHART 78 Population by Generation 2025
- Country Reports Disclaimer
WINE IN SINGAPORE
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 79 Key Industry Trends for Wine
Industry Performance
- Wine Volumes Decline Sharply as Premiumisation and Non Alcoholic Innovation Reshape Consumption
- CHART 80 Winespired Launches Its Premium No and Low Alcohol Wine Portfolio in Singapore
- Market Polarization Reshapes Wine Consumption as Premium Experiences and Value-Led Choices Diverge
- Heritage-Focused Events and Curation Boost the Demand for Legacy Wine
- CHART 81 Volume Sales 2020-2030
- CHART 82 Volume Sales by Category 2025
What's Next?
- Wine Consumption Is Set to Decline Modestly as Polarization and Premiumisation Reshape Long-Term Demand
- Mindful Drinking and Wellness Trends Are Set to Boost Low and Non Alcoholic Innovation
- Retail E-Commerce and Digital Tools Will Reshape Consumer Engagement and Purchasing
- CHART 83 Forecast Volume Sales 2020-2030
- CHART 84 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Singapore Beverages Strengthens Its Lead as Wine Consolidates around Premium and Heritage-Driven Brands
- CHART 85 Company Shares 2025
- CHART 86 Brand Shares 2025
Channels
- Supermarkets and Hypermarkets Secure Everyday Wine Loyalty, as Specialists Attract Premium Shoppers
- Online Shops Win Digitally Engaged Wine Buyers with Convenience and Breadth
Products
- Innovation in Low Alcohol and Organic Formats Expands Wine Consumption Occasions in Singapore
Economic Context
- CHART 87 Economic Context for Wine
- CHART 88 Real Gdp Growth 2020-2030
- CHART 89 Inflation 2020-2030
Consumer Context
- CHART 90 Consumer Context for Wine
- CHART 91 Population 2020-2030
- CHART 92 Population by Generation 2025
- Country Reports Disclaimer
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