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PUBLISHER: Euromonitor International | PRODUCT CODE: 2128719
PUBLISHER: Euromonitor International | PRODUCT CODE: 2128719
Alcoholic Drinks in Vietnam
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PAGES: 90 Pages
DELIVERY TIME: 1-2 business days
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In 2025, Vietnam's alcoholic drinks market demonstrated resilience and complexity, outperforming regional peers with total value sales rising 8% to VND292,203 billion, despite a 1% contraction in volume terms to 4.2 billion litres. This divergence between value and volume underscores a shift towards premiumisation amid economic uncertainty, supported by a stronger economy, which sustained consumer spending power. Alcoholic drinks in Vietnam is highly concentrated, with Heineken Vietnam Brewery C...
Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADVN
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- CHART 2 Johnnie Walker Introduces Limited Edition
- Premium and Value Choices Polarise Consumer Spending
- Beer Dominates Volume and Value as Cider/Perry Surges on Modern Lifestyle Trends
- CHART 3 Smaller Package of Saigon Chill Beer Targets Gen Z
- Brands Adapt Packaging and Design to Engage Younger Consumers and Sustain Growth
- CHART 4 Volume Sales 2020-2030
- CHART 5 Volume Sales by Category 2025
What's Next?
- Government Tax Policies Reshape Consumer Choices and Market Growth Trajectories
- Heineken Vietnam Brewery and Sabeco Lead Value Growth as Beer Remains Dominant and Cider/Perry Surges
- Brands Leverage Experiential Marketing and Craft Innovation to Capture Gen Z
- CHART 6 Forecast Volume Sales 2020-2030
- CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 8 Analyst Insight for Alcoholic Drinks
- Heineken Vietnam Brewery Strengthens Its Leading Position as Sabeco Faces Volume Decline
- Emerging Brands Leverage Innovation and Promotions to Capture Youthful Consumers
- CHART 9 Company Shares 2025
- CHART 10 Brand Shares 2025
Channels
- Small Local Grocers Maintain Lead Amid Modern Trade Expansion
- Modern Trade and Promotions Reshape Consumer Purchasing Patterns
- Retail E-Commerce Grows as Digital Strategies Enhance Premium Product Sales
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Economic Context
- CHART 11 Economic Context for Alcoholic Drinks
- CHART 12 Real Gdp Growth 2020-2030
- CHART 13 Inflation 2020-2030
Consumer Context
- CHART 14 Consumer Context for Alcoholic Drinks
- CHART 15 Population 2020-2030
- CHART 16 Population by Generation 2025
- Country Reports Disclaimer
BEER IN VIETNAM
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Tourism-Driven Demand Boosts Value Sales and Urban Consumption among Young Consumers
- Lager Remains Dominant, with Premium, Heritage and Non/Low Alcohol Beer Gaining Appeal
- CHART 18 Sabeco Organises the Chill Fest - Christmas Sync Party 2025
- Experiential Marketing and Smaller Packaging Formats Reshape Experience and Affordability for Youth
- CHART 19 Volume Sales 2020-2030
- CHART 20 Volume Sales by Category 2025
What's Next?
- Multi-Year Fiscal Reforms Reshape Consumption Patterns and Cost Structures
- Lager Maintains Dominance While Non/Low Alcohol Beer Accelerates Growth
- Innovative Diversification and Premiumisation Mitigate Tax Impact and Elevate Brand Value
- CHART 21 Forecast Volume Sales 2020-2030
- CHART 22 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 23 Analyst Insight for Beer
- Heineken Vietnam Strengthens Market Dominance Amid Intense Competition
- Carlsberg'S Brewery Expansion and Heineken'S Premium Launches Reshape Competitive Dynamics
- CHART 24 Company Shares 2025
- CHART 25 Brand Shares 2025
Channels
- Supermarkets Accelerate Growth through Strategic Expansion and Packaging Innovation
- Retail E-Commerce Expands Influence with Digital Engagement and Promotional Events
Products
- CHART 26 Smaller Packs of Saigon Chill Beer Targets Gen Z
- Innovation Enhances Brand Loyalty and Addresses Affordability Amid Market Pressures
Economic Context
- CHART 27 Economic Context for Beer
- CHART 28 Real Gdp Growth 2020-2030
- CHART 29 Inflation 2020-2030
Consumer Context
- CHART 30 Consumer Context for Beer
- CHART 31 Population 2020-2030
- CHART 32 Population by Generation 2025
- Country Reports Disclaimer
CIDER/PERRY IN VIETNAM
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Key Industry Trends
- CHART 33 Key Industry Trends for Cider/Perry
Industry Performance
- Strongbow Aligns with Urban Youth Lifestyles to Drive Growth
- CHART 34 Heineken Vietnam Connects Strongbow with Happy and Chill Activities
- Regular Cider/Perry Dominates as Low-Alcohol Options Attract Mindful Drinkers
- CHART 35 Health Trends Fuel Low-Alcohol Sparkle
- Heineken Vietnam Champions Experiential Marketing to Capture Gen Z
- CHART 36 Volume Sales 2020-2030
- CHART 37 Volume Sales by Category 2025
What's Next?
- Strongbow and Somersby Attract Urban Youth with Premium Positioning
- Tax Hikes and Health Trends Drive Nolo Innovation among Leading Brands
- Soju Promotions and K-Pop Influence Challenge Cider'S Youth Appeal
- CHART 38 Forecast Volume Sales 2020-2030
- CHART 39 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Heineken Vietnam Brewery Leverages First-Mover Advantage to Sustain Leadership
- CHART 40 Company Shares 2025
- CHART 41 Brand Shares 2025
Channels
- Small Local Grocers Maintain Dominance as Modern Trade Gains Ground
- Retail E-Commerce Platforms Accelerate Access for Key Brands
Economic Context
- CHART 42 Economic Context for Cider/Perry
- CHART 43 Real Gdp Growth 2020-2030
- CHART 44 Inflation 2020-2030
Consumer Context
- CHART 45 Consumer Context for Cider/Perry
- CHART 46 Population 2020-2030
- CHART 47 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN VIETNAM
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 48 Key Industry Trends for Spirits
Industry Performance
- Consumers Adapt to Regulations While Boosting Premium Cocktail Culture
- Flavour Experiments Drive Cocktail Culture
- CHART 49 Johnnie Walker Introduces Limited Edition Blue Label
- Johnnie Walker and Hite Jinro Exemplify Premiumisation and Heritage Focus
- CHART 50 Volume Sales 2020-2030
- CHART 51 Volume Sales by Category 2025
What's Next?
- Buyers Balance Quality and Price Amid Tax Pressures to Shape Growth
- Generation Z Drives Nolo Alcohol Trends to Reshape Consumer Priorities and Innovation
- CHART 52 Forecast Volume Sales 2020-2030
- CHART 53 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 54 Analyst Insight for Spirits
- Diageo Plc and Hite Jinro Vietnam Co Consolidate Leadership through Portfolio Breadth and Cultural Resonance
- CHART 55 Company Shares 2025
- CHART 56 Brand Shares 2025
Channels
- Small Local Grocers Maintain the Lead Despite Modern Retail Growth
- Retail E-Commerce Surges with Discounts and Convenience, Attracting Spirits Shoppers
Products
- Innovation Drives Premium Growth and Strengthens Market Resilience
- CHART 57 A New Chapter for Korean Spirits in Vietnam
- Hite Jinro Vietnam Leads Innovation through Heritage and Cultural Alignment
Economic Context
- CHART 58 Economic Context for Spirits
- CHART 59 Real Gdp Growth 2020-2030
- CHART 60 Inflation 2020-2030
Consumer Context
- CHART 61 Consumer Context for Spirits
- CHART 62 Population 2020-2030
- CHART 63 Population by Generation 2025
- Country Reports Disclaimer
WINE IN VIETNAM
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 64 Key Industry Trends for Wine
Industry Performance
- Strong Economic Growth and Tourism Boost Wine Consumption and Value
- Still Light Grape Wine Leads Volume, as Sparkling Wine Shows Rapid Value Growth
- Winefest and Tourism-Driven Experiences Elevate Wine'S Cultural Presence and Demand
- CHART 65 Dalat Promotes a Tourism Model That Successfully Combines Refined Wine Tastings
- CHART 66 Volume Sales 2020-2030
- CHART 67 Volume Sales by Category 2025
What's Next?
- Urban Consumers Elevate Social Wine Occasions While At-Home Consumption Stabilises
- Still Light Grape Wine Leads Volume as Sparkling Wine Surges Due to Cocktail Trends
- Importers Innovate Amid Rising Demand for Premium Quality and Responsible Consumption
- CHART 68 Forecast Volume Sales 2020-2030
- CHART 69 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 70 Analyst Insight for Wine
- Leading Manufacturers Reinforce Position through Tailored Distribution and Taste Profiles
- Local Producers Adapt to Regulatory and Cost Pressures Amid Rising Craft Competition
- CHART 71 Company Shares 2025
- CHART 72 Brand Shares 2025
Channels
- Small Local Grocers Maintain the Lead as Modern Trade Gains Ground in Retail Distribution
- Retail E-Commerce Accelerates Wine Sales through Platform Expansion and Brand Engagement
- Modern Trade and Digital Platforms Reshape Retail Dynamics with New Brand Collaborations
Products
- Flavour Experiments Drive New Wine Experiences
- CHART 73 Winefest 2025 Has Come Back Vietnam with Larger Festival Scale.
- Product Innovation Bolsters Growth Amid Evolving Consumer Preferences
Economic Context
- CHART 74 Economic Context for Wine
- CHART 75 Real Gdp Growth 2020-2030
- CHART 76 Inflation 2020-2030
Consumer Context
- CHART 77 Consumer Context for Wine
- CHART 78 Population 2020-2030
- CHART 79 Population by Generation 2025
- Country Reports Disclaimer
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