PUBLISHER: Euromonitor International | PRODUCT CODE: 2146181
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146181
Consumer Values and Behaviour in the US
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumers have complex ideals, preferences and concern
Older generations say that expressing their identity with friends and family comes naturally
Americans like to try new products and services
Millennials tend to prioritise investing in activities rather than material possessions
Consumers anticipate that their level of happiness will increase in the future
Millennials anticipate that they will be better off financially
While at home, consumers in the US exercise
Consumers in the US prefer to cook or bake a dish themselves
Almost 20% of Americans do not like to cook
Younger generations are most likely to lack confidence in their cooking skills
39% of consumers look for healthy ingredients in food and beverages
Millennials prefer the option of working from their own residence
Consumers primarily desire a high salary
Over 40% of consumers say they have a strict boundary between work and personal life
Consumers in the US engage in online social activities
Younger generations are more likely to go shopping for leisure
Consumers' top travel priority is value for money
Generation X are most likely to look for relaxation options when travelling
Americans walk or hike for exercise
Younger generations choose weight lighting or strength training as exercise
Consumers in the US are interested in meditation for stress-reduction
Americans are worried about climate change
Consumers actively engage in adopting more sustainable behaviors
Baby Boomers are motivated to use items that reduce energy consumption
Over a quarter of Americans will share their social and political views
Many Americans have a fondness for great bargains
Gen Z tend to buy or shop more often where they have a loyalty card/membership
Americans are open to purchasing used or pre-owned goods
Older generations seek products with easy to understand labels
Consumers subscribe to digital platforms for streaming content
Americans are set to increase spending on groceries
Younger generations foresee increasing spending on groceries the most
Americans express a worry over their present economic state
Millennials are most likely to regularly save a portion of their income
Younger generations expect to increase overall savings
Almost half of consumers proactively oversee the sharing of data and privacy preferences
Baby Boomers find targeted ads intrusive
Consumers frequently visit social networking sites
Younger generations regularly use apps to track health or fitness
Younger generations are most likely to buy an item or service online
Consumers show support for companies by following their social media updates
Generation Z are most likely to purchases through social media channels
