PUBLISHER: Euromonitor International | PRODUCT CODE: 2146184
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146184
Consumer Values and Behaviour in Germany
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumers are concerned about the rising costs of daily products
Younger generations believe their actions can drive positive change
German consumers like to try new products and services
Almost half of Millennials purchase from brands and companies they have trust in
Many consumers expect be happier than they are now
Older generations expect to have more free time for themselves
At home, consumers connect with friends or family virtually
Germans prefer to prepare a meal themselves
Almost 20% of consumers state that they do not like to cook
Younger generations are more likely to say they do not have time to cook
40% consumers in Germany look for healthy ingredients in food and beverages
Gen X are more likely to want to establish their own schedule
Germans primarily desire to ensure stability in employment
Younger consumers say they have a strict boundary between work and personal life
Consumers in Germany engage in online social activities
Younger generations socialise with friends online
Germans prioritise getting the best return on money spent when travelling
Older generations seek secure place to visit options when on vacation
Many consumers participate in walking or hiking
Younger generations choose to run or jog as exercise
Over 40% of consumers choose massages to improve wellbeing
Consumers in Germany are concerned about climate change
Consumers actively engage in adopting more sustainable behaviors
Consumers in Germany are motivated to opt for products that consume less energy
Consumers purchase products from companies aligned to their social and political values
Germans enjoy discovering good deals when shopping
Older generations try to purchase from local stores
Over 30% of consumers search for affordable and private label items
Low cost is prioritised over well-known brands
Many German consumers subscribe to online streaming services
A third of German consumers are set to increase spending on groceries
Gen Z is set to increase spending on clothing and footwear the most
Many consumers in Germany can regularly save a portion of their income
Younger generations count on financial backing or government subsidies
Younger generations plan to save money across the next 12 months
Germans actively manage data sharing and privacy settings
Baby Boomers state that tailored promotions utilising their search are intrusive
Over half of consumers use a communication or messaging app daily
Younger generations regularly use a communication or messaging apps
Younger generations read consumer reviews for products or services
Over 15% of consumers offer insights of a product or service online
Younger generations help to promote companies' social media
