PUBLISHER: Euromonitor International | PRODUCT CODE: 2146201
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146201
Consumer Values and Behaviour in Thailand
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumers are worried about the cost of everyday items increasing
Older generations prioritise taking precautions for health and safety when leaving home
Consumers seek out distinctively tailored products and services to meet their requirements
Gen X enjoy experimenting with new products and services
Consumers in Thailand foresee that their current level of happiness will improve in the future
Millennials expect to be better off financially in future
At home, consumers connect with friends or family virtually
Consumers in Thailand prefer to cook or bake themselves
Over 35% of consumers state that they do not have time to cook
Older generations are most likely to state that they do not cook well
53% of consumers in Thailand look for healthy ingredients in food and beverages
Gen X prefer to find employment that balances personal and work life
Consumers in Thailand primarily desire job security
Consumers in Thailand say they have a strict boundary between work and personal life
Consumers frequently go shopping for leisure
Younger generations frequently social with friends online
Consumers' top travel motivation - safe destination
Gen X prefer to immersion in local culture when travelling
Consumers in Thailand choose to run or jog as exercise
Millennials and Generation X are most likely to cycle or ride a bike
Consumers in Thailand are interested in meditation for wellbeing
Thais are feeling uneasy about the effects of climate change
Consumers actively reduce plastics use and recycle
Thais are motivated to use sustainable packaging
Consumers enjoy discovering good deals
Younger generations say that buying eco/ethically-conscious products makes them feel good
Almost 45% of consumers endeavor to lead a minimalist lifestyle
Younger generations look for products with private labels and lower prices
Consumers in Thailand would like to increase spending on health and wellness
Millennials are set to increase spending on health and wellness the most
Over 35% of consumers in Thailand can regularly save a part of their income
Older generations are most concerned about their financial situation
Gen Z expect to increase their savings over the next 12 months
Consumers in Thailand actively manage data sharing and privacy settings
Younger generations are more open to sharing data to receive targeted offers
Half of consumers visit or update social networking sites almost every day
Younger generations regularly access to their financial accounts online
Younger generations are the most engaged with fitness and health apps
Over 40% of consumers buy items from social media platforms
Millennials are most likely to share opinions about products online
