PUBLISHER: Euromonitor International | PRODUCT CODE: 2146185
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146185
Consumer Values and Behaviour in Italy
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumers have complex ideals, preferences and concern
Baby Boomers feel comfortable expressing identity with friends and family
Italians enjoy testing out fresh merchandise and offerings
Older generations purchase from brands and companies that they have trust in
Consumers in Italy look forward to having an increased amount of spare time
Younger generations say it is likely that they will have an increase in financial well-being
While at home, consumers in Italy connect with friends or family virtually
Consumers in Italy prefer to cook or bake themselves
Almost 25% of consumers say that someone else usually prepares meals for them
Generation X are most likely to state that food from restaurants tastes better
53% of Italians look for healthy ingredients in food and beverages
Younger generations want a positive work-life balance
Consumers in Italy primarily desire to guarantee a sense of safety in career
Half of Italians say they have a strict boundary between work and personal life
Italians prefer socialising with friends in person
Older consumers are most likely to shop for leisure
Consumers in Italy primarily seek getting the most value for money when travelling
Baby Boomers value relaxation when planning a trip or vacation
Consumers engage in walking or hiking for exercise
Younger generations are most likely to engage in weight lifting and strength training
Italians are interested in meditation to improve wellbeing
Consumers in Italy are feeling uneasy about the effects of climate change
Consumers actively reduce food waste and use less water
Italians are motivated to choose more energy-efficient products
Younger generations are most likely to share their social and political beliefs
Consumers in Italy love searching for discounts
Gen X express a preference for buying fewer, higher quality items
Over a quarter of consumers endeavor to embrace a minimalist lifestyle
Gen Z are open to purchasing used or pre-owned goods
Consumers in Italy subscribe to online streaming services
Consumers are set to increase spending on health and wellness
Gen Z is set to increase spending on new technology the most
Consumers express a worry over their present economic state
Younger generations use credit cards and overdrafts to manage their day-to-day costs
Younger consumers intend to save more over the next 12 months
Consumers take an active role in controlling their data and managing privacy settings
Gen Z say it is necessary to exchange information on the web to get offers
Consumers utilise platforms for communicating digitally
Generation X and Millennials regularly access to their financial accounts online
Younger generations are most likely to buy goods or services online
Over a quarter of Italians show support for companies by following their social media
Younger generations offer insights of a companies' offerings online
