PUBLISHER: Euromonitor International | PRODUCT CODE: 2146163
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146163
Consumer Valaues and Behaviour in Spain
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Valaues and Behaviour in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumer values and behaviour in Spain
Consumers are concerned by the escalating expenses associated with everyday goods
Over half of Millennials believe their decisions and actions can make a difference
Consumers like to try new products and services
Gen X and Millennials like to research products and services before they buy
Consumers in Spain expect they will be happier than they are now
Younger generations expect they will be better off financially
While at home, consumers in Spain connect with friends or family virtually
Spaniards prefer to cook or bake a dish themselves
Over 20% of consumers say they are unable to cook due to busy schedules
Gen Z say that the flavor of meals prepared at restaurants is superior to homemade dishes
50% of consumers in Spain look for healthy ingredients in food and beverages
Gen Z want the option to perform job duties from home
Consumers in Spain primarily desire to guarantee a sense of safety in career
Spaniards say they uphold a division between their job and private life
Consumers in Spain enjoy socialising with friends online
Younger generations are more likely to engage in digital classes
Consumers' top travel priority is value for money
Baby Boomers expect safe destination options when travelling
Consumers walk or hike for exercise
Gen Z are most likely to join in team-based physical activities
Consumers are interested in meditation to improve wellbeing
Spaniards are concerned about the climate change
Consumers actively engage in adopting more sustainable behaviors
Consumers in Spain motivated to employ eco-friendly materials for packaging
Spaniards select brands that align with their social and political values
Consumers in Spain like to find bargains
Older generations likes to buy a fewer items, of higher quality
Almost 30% of consumers try and live a minimalist lifestyle
Older generations are more likely to look for private label and low cost products
Spaniards subscribe to online platforms for streaming media
Consumers in Spain plan to increase spending on travel and education
Younger generations foresee increasing spending on education the most
Over 25% of consumers are concerned about their current financial situation
Younger generations use credit cards or overdrafts to cover expenses
Younger generations plan to save over the next 12 months
Consumers in Spain proactively oversee the sharing of data and privacy preferences
Baby Boomers state that tailored promotions utilising their search are intrusive
Consumers use communication and messaging apps daily
Generation Z update and visit social media sites daily
Millennials are most likely to buy items and services online
Consumers follow or like companies' social media feed or posts
Younger generations share or retweet products to show support
