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PUBLISHER: Euromonitor International | PRODUCT CODE: 2138265
PUBLISHER: Euromonitor International | PRODUCT CODE: 2138265
Alcoholic Drinks in Hong Kong, China
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PAGES: 95 Pages
DELIVERY TIME: 1-2 business days
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Alcoholic drinks in Hong Kong, China, in 2025 stood out for their resilience and structural transformation, as regulatory shifts and evolving consumer behaviours propel a divergence from regional patterns. While total volume climbed to 214 million litres and retail value reached HKD28.9 billion, this growth was notably underpinned by a government-driven realignment that has elevated premium spirits trading and triggered a 60% jump in high-value spirits imports. This environment, marked by GDP gr...
Euromonitor International's Alcoholic Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADHK
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Specialty Retailers Capture Demand as On-Premise Sales Decline
- Beer Maintains Volume Leadership as Spirits Drive Premium Value
- Players Leverage Nolo Trend to Expand Their Consumer Base
- CHART 2 Non Alcoholic Beer Thriving
- CHART 3 Volume Sales 2020-2030
- CHART 4 Volume Sales by Category 2025
What's Next?
- Premium Spirits Trading Transforms Retail and Distribution Priorities
- Sober-Curious Culture Accelerates Innovation in No-Alcohol Experiences
- CHART 5 Forecast Volume Sales 2020-2030
- CHART 6 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Carlsberg and Budweiser Respond to Polarised Demand as Mid-Tier Brands Lose Share
- CHART 7 Company Shares 2025
- CHART 8 Brand Shares 2025
Channels
- Retailers Anchor Home-Drinking Shift as Q-Commerce Surges
- 7-Eleven and Young Master Transform Retail
Products
- Ab Inbev and Local Innovators Drive No-Alcohol Beverages into the Mainstream
- Young Master and N.I.P Secure Growth with Premiumisation and Wellness Alignment
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink-Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Economic Context
- CHART 9 Economic Context for Alcoholic Drinks
- CHART 10 Real Gdp Growth 2020-2030
- CHART 11 Inflation 2020-2030
Consumer Context
- CHART 12 Consumer Context for Alcoholic Drinks
- CHART 13 Population 2020-2030
- CHART 14 Population by Generation 2025
- Country Reports Disclaimer
BEER IN HONG KONG, CHINA
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 15 Key Industry Trends for Beer
Industry Performance
- San Miguel Brewery Bridges Value and Premium Ends to Capture Shifting Demand
- Lager Sustains Leadership as Non/Low Alcohol Beer Accelerates Expansion
- CHART 16 Carlsberg Taps into the Nolo Trend
- Young Master Brewery Redefines Flavour and Expands Craft Influence
- CHART 17 Volume Sales 2020-2030
- CHART 18 Volume Sales by Category 2025
What's Next?
- Premium Brands Intensify Experiential Focus as Spending Power Rises
- Nolo Beer Redefines Drinking Habits as Health Focus Accelerates Growth
- Economic Resilience and Innovation Unlock Premium and Nolo Opportunities
- CHART 19 Forecast Volume Sales 2020-2030
- CHART 20 Forecast Volume Sales by Category 2025-2030
- CHART 21 Analyst Insight for Beer
Competitive Landscape
- Carlsberg Consolidates Craft Distribution to Accelerate Premium and Nolo Gains
- CHART 22 Company Shares 2025
- CHART 23 Brand Shares 2025
Channels
- Parknshop and 7-Eleven Drive Beer Sales
- Hktvmall and Foodpanda Accelerate Digital Retail with Personalised Beer Offers
Products
- San Miguel and Carlsberg Reshape Sales with Dual-Pole Strategies
- Carlsberg Drives Nolo Trend
- CHART 24 Young Master Focuses on Nostalgic Flavours
- Young Master Elevates Craft Positioning through Flavour and Omnichannel Growth
Economic Context
- CHART 25 Economic Context for Beer
- CHART 26 Real Gdp Growth 2020-2030
- CHART 27 Inflation 2020-2030
Consumer Context
- CHART 28 Consumer Context for Beer
- CHART 29 Population 2020-2030
- CHART 30 Population by Generation 2025
- Country Reports Disclaimer
RTDS IN HONG KONG, CHINA
Key Data Insights
- 2025 Developments
- Rtds Summary
Industry Performance
- Carlsberg Leverages Nolo Trend as Value-Conscious Consumers Shift to Rtds
- CHART 31 Baijiu Reinvented through Rtds
- Zess Transforms Baijiu with Local Partnerships and Digital-First Retail
- Drink La Harnesses Small Formats and Local Flavours to Win Young Buyers
- CHART 32 Volume Sales 2020-2030
- CHART 33 Volume Sales by Category 2025
What's Next?
- Supermarkets and Quick-Commerce Reshape At-Home Drinking Occasions
- Gen Z and Millennials Fuel Premium Nolo Innovation in Rtds
- Local Flavour Innovation Drives Loyalty among Young Drinkers
- CHART 34 Forecast Volume Sales 2020-2030
- CHART 35 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Carlsberg Expands Offer through Local Alliances as Rivals Lose Ground
- CHART 36 Company Shares 2025
- CHART 37 Brand Shares 2025
Channels
- Convenience Stores, Supermarkets and Q-Commerce Drive Shift to Off-Trade Sales
- Q-Commerce and Small Formats Boost Premium and Functional Rtds
Economic Context
- CHART 38 Economic Context for Rtds
- CHART 39 Real Gdp Growth 2020-2030
- CHART 40 Inflation 2020-2030
Consumer Context
- CHART 41 Consumer Context for Rtds
- CHART 42 Population 2020-2030
- CHART 43 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN HONG KONG, CHINA
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 44 Key Industry Trends for Spirits
Industry Performance
- CHART 45 The Dual-Track Evolution of N.I.P. Distilling
- Dual-Track Strategy Helps Players to Capture Polarised Demand
- Whiskies Sustain Leadership While Two Moons Drives Flavour-Led Premiumisation
- CHART 46 Volume Sales 2020-2030
- CHART 47 Volume Sales by Category 2025
What's Next?
- Luxury Whisky and Value Brands Reshape Consumer Choices
- Cultural Storytelling and Flavour Innovation Drive Brand Relevance
- CHART 48 Forecast Volume Sales 2020-2030
- CHART 49 Forecast Volume Sales by Category 2025-2030
- CHART 50 Analyst Insight for Spirits
Competitive Landscape
- Moet Hennessy Diageo and Pernod Ricard Capitalise on Tax Reform to Widen Lead
- CHART 51 Company Shares 2025
- CHART 52 Brand Shares 2025
Channels
- 7-Eleven and Hktvmall Expand Reach In-Store and Online
- Qr-Code Sampling and Fast Delivery Redefine the Online-Offline Balance
Products
- N.I.P. Distilling Redefines Experiences through a Dual-Track Strategy
- CHART 53 Two Moons Launches Ginger Gin
- Two Moons Redefines Flavour Innovation through Cultural and Sensory Storytelling
Economic Context
- CHART 54 Economic Context for Spirits
- CHART 55 Real Gdp Growth 2020-2030
- CHART 56 Inflation 2020-2030
Consumer Context
- CHART 57 Consumer Context for Spirits
- CHART 58 Population 2020-2030
- CHART 59 Population by Generation 2025
- Country Reports Disclaimer
WINE IN HONG KONG, CHINA
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 60 Key Industry Trends for Wine
Industry Performance
- CHART 61 Christie's Seals Record Wine Sales
- Christie'S Auction and Tariff-Free Imports Reshape Value Dynamics
- Burgundy and Bordeaux Estates Attract Collectors as Value Wines Surge
- Australian Vintage Leverages Yuu App to Drive Digital Wine Sales
- CHART 62 Volume Sales 2020-2030
- CHART 63 Volume Sales by Category 2025
What's Next?
- Yuu and Watson'S Wine Accelerate Digital Loyalty and Reshape Buying
- Bivb Champions Cultural Storytelling to Win Pricing Power
- Mobile-First Buyers Reward Brands Offering Provenance and Rapid Fulfilment
- CHART 64 Forecast Volume Sales 2020-2030
- CHART 65 Forecast Volume Sales by Category 2025-2030
- CHART 66 Analyst Insight for Wine
Competitive Landscape
- Pernod Ricard and Treasury Wine Estates Expand Lead as Mid-Tier Rivals Lose Share
- CHART 67 Company Shares 2025
- CHART 68 Brand Shares 2025
Channels
- Specialist Merchants Shift to Showrooms as Digital Platforms Drive Conversion
- Super-Apps and D2c Platforms Capture Value-Conscious and Affluent Buyers
Products
- Australian Vintage and Yuu Super-App Partnership Accelerates Digital Disruption
Economic Context
- CHART 69 Economic Context for Wine
- CHART 70 Real Gdp Growth 2020-2030
- CHART 71 Inflation 2020-2030
Consumer Context
- CHART 72 Consumer Context for Wine
- CHART 73 Population 2020-2030
- CHART 74 Population by Generation 2025
- Country Reports Disclaimer
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