PUBLISHER: Euromonitor International | PRODUCT CODE: 2138271
PUBLISHER: Euromonitor International | PRODUCT CODE: 2138271
Alcoholic Drinks in Indonesia
Alcoholic drinks in Indonesia demonstrate stronger growth than most other Asia Pacific countries, with total volume up 4% to 327.9 million litres and value climbing 9% to IDR49,916.9 billion in 2025, fuelled by robust economic conditions and rising disposable incomes. While the environment is attractive due to premiumisation, local flavour innovation, and the scale of beer and emerging wine and spirits, growth is tempered by evolving consumer preferences, especially among younger drinkers who are increasingly mindful of their consumption and drawn to authentic, occasion-specific, and healthier alternatives. Brands that succeed in this landscape are those that innovate with local and tropical flavours, segment their portfolios with clear value and premium propositions, and adapt distribution strategies to thrive under strict retail regulations and an urbanising, experience-seeking population.
Euromonitor International's Alcoholic Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Economic Stability Supports Growth in 2025
- Bir Bintang Arak Jeruk Wins Young Adult Drinkers with Local Flavours
- CHART 2 Flavour Experiments Shape Demand
- Premiumisation and Mindful Drinking Reshape Product Portfolios
- CHART 3 Volume Sales 2020-2030
- CHART 4 Volume Sales by Category 2025
What's Next?
- Younger Consumers of Legal Drinking Age Drive Demand for Authentic and Mindful Experiences
- Local Flavours and Premium Stories Reshape Brand Engagement
- CHART 5 Forecast Volume Sales 2020-2030
- CHART 6 Forecast Volume Sales by Category 2025-2030
- CHART 7 Analyst Insight for Alcoholic Drinks
Competitive Landscape
- Multi Bintang Indonesia Extends Lead as Local Rivals Innovate
- CHART 8 Company Shares 2025
- CHART 9 Brand Shares 2025
Channels
- Specialty Liquor Stores and Minimarkets Gain Ground
- Specialist Liquor Platforms Drive Modest E-Commerce Growth through Curated Access
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Products
- Bir Bintang Arak Jeruk Leverages Local Flavours to Capture Young Adults
- Hatten and Sababay Expand Access through Value-Driven Wine Innovation
- CHART 10 Indonesia's Wine Market Becoming Polarised
- Flavour Innovation and Polarisation Inform the Market
Economic Context
- CHART 11 Real Gdp Growth 2020-2030
- CHART 12 Inflation 2020-2030
- CHART 13 Economic Context for Alcoholic Drinks
Consumer Context
- CHART 14 Population 2020-2030
- CHART 15 Population by Generation 2025
- CHART 16 Consumer Context for Alcoholic Drinks
- Country Reports Disclaimer
BEER IN INDONESIA
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Multi Bintang Attracts Gen Z with Nolo Innovation and Local Flavours
- CHART 18 Bir Bintang Taps into Nolo Revolution
- Bir Bintang and Beaches Brewing Co Broaden Appeal through Innovation
- CHART 19 Volume Sales 2020-2030
- CHART 20 Volume Sales by Category 2025
What's Next?
- CHART 21 Gen Z Turn to Non Alcoholic Beer
- Gen Z and Female Drinkers to Fuel Growth in Nolo and Flavoured Beer
- Brewers Invest in Health, Flavour and Pricing to Capture Shifting Demand
- CHART 22 Forecast Volume Sales 2020-2030
- CHART 23 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Multi Bintang Leverages Brand Strength and Distribution to Widen Its Lead
- CHART 24 Company Shares 2025
- CHART 25 Brand Shares 2025
Channels
- Licensed Outlets Drive Beer Sales as Regulatory Barriers Shape Retail Strategies
- E-Commerce Builds Presence but Remains Limited by Regulation
Products
- Bir Bintang and Beaches Brewing Drive Relevance with Flavour and Nolo Launches
Economic Context
- CHART 26 Real Gdp Growth 2020-2030
- CHART 27 Inflation 2020-2030
- CHART 28 Economic Context for Beer
Consumer Context
- CHART 29 Population 2020-2030
- CHART 30 Population by Generation 2025
- CHART 31 Consumer Context for Beer
- Country Reports Disclaimer
CIDER/PERRY IN INDONESIA
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Key Industry Trends
- CHART 32 Key Industry Trends for Cider/Perry
Industry Performance
- CHART 33 Strongbow'S Packaging Speaks to Everyone
- Strongbow Advances Accessibility While Consumer Budgets Tighten
- CHART 34 Kopparberg'S Flavour Innovation
- Kopparberg and Somersby Maintain Relevance with Flavour Innovation
- CHART 35 Volume Sales 2020-2030
- CHART 36 Volume Sales by Category 2025
What's Next?
- Albens Adapts Tropical Flavours to Attract Urban Drinkers
- CHART 37 Forecast Volume Sales 2020-2030
- CHART 38 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Albens Leverages Retail Presence to Secure Ongoing Dominance
- CHART 39 Company Shares 2025
- CHART 40 Brand Shares 2025
Channels
- Supermarkets and Hypermarkets Expand Access to Cider/Perry
- Licensed Specialty Shops and Delivery Services Target Tech-Savvy Urban Drinkers
Economic Context
- CHART 41 Real Gdp Growth 2020-2030
- CHART 42 Inflation 2020-2030
- CHART 43 Economic Context for Cider/Perry
Consumer Context
- CHART 44 Population 2020-2030
- CHART 45 Population by Generation 2025
- CHART 46 Consumer Context for Cider/Perry
- Country Reports Disclaimer
RTDS IN INDONESIA
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 47 Key Industry Trends for Rtds
Industry Performance
- CHART 48 Batavia Highball Targets Wellness-Conscious Consumers
- Orang Tua Focuses on Wellness and Everyday Occasions
- Coco Bali Leverages Local Ingredients to Elevate Value and Differentiation
- Focus on Wellness Drives Innovation and New Consumption Occasions
- CHART 49 Volume Sales 2020-2030
- CHART 50 Volume Sales by Category 2025
What's Next?
- Smirnoff Ice and Mix Max Refresh Visuals to Engage Gen Z
- Premiumisation and Portability Reshape Demand for Rtds
- CHART 51 Forecast Volume Sales 2020-2030
- CHART 52 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 53 Coco Bali Uses Local Ingredients
- Diageo Expands Share as Local Rivals Make Gains with Flavour Innovation
- CHART 54 Company Shares 2025
- CHART 55 Brand Shares 2025
Channels
- Bars and Travel Retail Expand Reach as Modern Trade Weakens
- Tokopedia and Shopee Connect Brands to Tech-Savvy Urban Shoppers
Products
- Batavia Highball Introduces Wellness Positioning
- Mix Max Refreshes Packaging and Flavours to Engage Urban Consumers
- Orang Tua'S Sangria Fizz Modernises Wine-Based Rtds for Social Occasions
Economic Context
- CHART 56 Real Gdp Growth 2020-2030
- CHART 57 Inflation 2020-2030
- CHART 58 Economic Context for Rtds
Consumer Context
- CHART 59 Population 2020-2030
- CHART 60 Population by Generation 2025
- CHART 61 Consumer Context for Rtds
- Country Reports Disclaimer
SPIRITS IN INDONESIA
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 62 Key Industry Trends for Spirits
Industry Performance
- Affluent Urban Drinkers Choose Premium Spirits for Experience and Quality
- Other Spirits Brands Innovate to Maintain Leadership in a Changing Landscape
- CHART 63 Crafting Perfection: Keris Single Malt Whisky
- Keris Single Malt Whisky Leverages Heritage to Elevate Indonesian Spirits
- CHART 64 Volume Sales 2020-2030
- CHART 65 Volume Sales by Category 2025
What's Next?
- Jobubu Jarum Minahasa Drives Local Heritage Spirits to Global Prominence
- National Specialities Sustain Dominance as Local Innovation Broadens Appeal
- Diageo and Pernod Ricard to Fuel Premiumisation
- CHART 66 Forecast Volume Sales 2020-2030
- CHART 67 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Diageo Leverages Premium Portfolio and Distribution Reach to Sustain Lead
- CHART 68 Company Shares 2025
- CHART 69 Brand Shares 2025
Channels
- Bars and Lounges Boost Sales by Elevating Spirits Experiences
- Digital Platforms Shape Engagement but Face Sales Restrictions
Products
- CHART 70 Balinese Ingredients Enter Premium Spirits
- Flavour and Heritage the Focus of Innovation
- Johnnie Walker and Smirnoff Leverage Premiumisation and Sustainability
Economic Context
- CHART 71 Real Gdp Growth 2020-2030
- CHART 72 Inflation 2020-2030
- CHART 73 Economic Context for Spirits
Consumer Context
- CHART 74 Population 2020-2030
- CHART 75 Population by Generation 2025
- CHART 76 Consumer Context for Spirits
- Country Reports Disclaimer
WINE IN INDONESIA
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 77 Key Industry Trends for Wine
Industry Performance
- CHART 78 Rise of Local Wine
- Hatten Wines Leverages Local Heritage to Drive Authenticity and Growth
- Sababay and Isola Wine Expand Access with Smaller Formats and Local Value
- CHART 79 Heritage-Driven Winemaking at Hatten Wines
- Premium Imports and Domestic Brands Balance Aspiration and Price Sensitivity
- CHART 80 Volume Sales 2020-2030
- CHART 81 Volume Sales by Category 2025
What's Next?
- Premium Imports and Local Brands Shape Distinct Consumption Paths
- Non-Grape Wine to Maintain Lead as Sparkling Options Accelerate
- CHART 82 Forecast Volume Sales 2020-2030
- CHART 83 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Perindustrian Bapak Djenggot Pt Consolidates Lead as Local Brands Remain Niche
- CHART 84 Company Shares 2025
- CHART 85 Brand Shares 2025
Channels
- Hotels and Restaurants Drive Premium Wine Occasions with Tourism-Led Demand
- Specialty Wine Stores and Supermarkets Expand Access but Growth Remains Selective
- E-Commerce Supports Discovery and Premium Selection for Urban Consumers
Economic Context
- CHART 86 Real Gdp Growth 2020-2030
- CHART 87 Inflation 2020-2030
- CHART 88 Economic Context for Wine
Consumer Context
- CHART 89 Population 2020-2030
- CHART 90 Population by Generation 2025
- CHART 91 Consumer Context for Wine
- Country Reports Disclaimer
