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PUBLISHER: Euromonitor International | PRODUCT CODE: 2138272
PUBLISHER: Euromonitor International | PRODUCT CODE: 2138272
Alcoholic Drinks in the United Kingdom
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PAGES: 117 Pages
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Alcoholic drinks in the UK experienced a continued total volume decline in 2025. This was driven by economic constraints and evolving consumer preferences towards moderation and premiumisation, contrasting with modest regional growth prospects. Despite a 2% total volume decrease, value sales remain resilient, reflecting consumers' willingness to pay a premium for differentiated and quality offerings amid constrained disposable incomes and real GDP growth of 1%. Beer remains the dominant category...
Euromonitor International's Alcoholic Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADGB
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Economic Pressures Push Consumers Towards Premium Options and Moderation
- Beer Maintains Dominance While Rtds Tap into Current Trends
- Brewdog'S Mello Drives Functional Nolo Expansion into Everyday Occasions
- CHART 2 Brewdog'S Mello Brings Functionality to Nolo Beer
- CHART 3 Volume Sales 2020-2030
- CHART 4 Volume Sales by Category 2025
What's Next?
- Consumers Shift to Moderation and Premium Choices Amid Economic Constraints
- Beer to Sustain Leadership While Rtds Drive Growth through Innovation
- Producers Set to Embrace Nolo Innovation and Portfolio Rationalisation to Cut Costs
- CHART 5 Forecast Volume Sales 2020-2030
- CHART 6 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 7 Analyst Insight for Alcoholic Drinks
- Leading Companies Leverage Portfolio Diversity and Premium Focus to Defend Share
- Strategic Mergers and Innovation Propel Premium Rtds and Alcohol-Free Expansion
- CHART 8 Company Shares 2025
- CHART 9 Brand Shares 2025
Channels
- Supermarkets and Discounters Lead Retail Growth Amid Cost Pressures
- Grocery Retailers Refine Alcohol Strategies around Moderation and Exclusivity
- Retail E-Commerce Complements Grocery Channels with Niche Alcohol Offerings
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Products
- Brewdog and Campari Lead Functional Innovation Amid Moderation Trends
- CHART 10 Aperol Spritz Enters Rtds
- Late 2025 Launches Refine Wellness and Heritage for Competitive Positioning
Economic Context
- CHART 11 Real Gdp Growth 2020-2030
- CHART 12 Inflation 2020-2030
- CHART 13 Economic Context for Alcoholic Drinks
Consumer Context
- CHART 14 Population 2020-2030
- CHART 15 Population by Generation 2025
- CHART 16 Consumer Context for Alcoholic Drinks
- Country Reports Disclaimer
BEER IN THE UNITED KINGDOM
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Premiumisation and Moderation Trends Reshape Beer Sales
- CHART 18 Murphy's Sees Relaunch as Stout Sales Soar
- Lager Remains on Top While Stout and Nolo Beer See Dynamic Growth
- Heineken and Brewdog Leverage Heritage and Functionality to Drive Premium Growth
- CHART 19 Volume Sales 2020-2030
- CHART 20 Volume Sales by Category 2025
What's Next?
- Health-Conscious Consumers to Fuel Nolo Trend
- Lager to Retain Dominance Despite the Rise of Stout and Nolo Beer
- Brands Should Focus on Authenticity and Innovation to Attract Drinkers
- CHART 21 Forecast Volume Sales 2020-2030
- CHART 22 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Leading Manufacturers Consolidate Dominance Amid Shifting Consumer Preferences
- CHART 23 Analyst Insight for Beer
- Strategic Acquisitions and Functional Innovations Reshape Competitive Dynamics
- CHART 24 Company Shares 2025
- CHART 25 Brand Shares 2025
Channels
- Hypermarkets Retain Lead While Discounters Accelerate Growth
- Tesco Exclusivity and Discounters Redefine Value and Innovation
- Retail E-Commerce Supports Niche Growth and Complements Grocery Sales
Products
- Heineken and Brewdog Lead Innovation with Premium and Functional Beer
- Premium Nolo Beer Moves beyond Niche
- CHART 26 Brewdog Expands Alcohol-Free Range with Functional Offering
- Wellness Beer: Flavour Meets Mindful Drinking
Economic Context
- CHART 27 Real Gdp Growth 2020-2030
- CHART 28 Inflation 2020-2030
- CHART 29 Economic Context for Beer
Consumer Context
- CHART 30 Population 2020-2030
- CHART 31 Population by Generation 2025
- CHART 32 Consumer Context for Beer
- Country Reports Disclaimer
CIDER/PERRY IN THE UNITED KINGDOM
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Key Industry Trends
- CHART 33 Key Industry Trends for Cider/Perry
Industry Performance
- Shoppers Trade up to Trusted Names as Regular Cider Regains Shelf Space
- Alcohol-Free Launches and Quality Cues Drive Double-Digit Nolo Gains
- CHART 34 Inch's Launches New Varieties
- Inch'S and Thatchers Use Regional Sourcing to Justify Premiumisation
- CHART 35 Volume Sales 2020-2030
- CHART 36 Volume Sales by Category 2025
What's Next?
- Nolo Launches Expected to Recruit New At-Home Drinkers
- Trusted Brands Focus on Heritage to Maintain Premium Shelf Space
- Moderation and Economic Headwinds Reinforce Value and Quality Priorities
- CHART 37 Forecast Volume Sales 2020-2030
- CHART 38 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Thatchers and Inch'S Drive Gains as Legacy Brands Falter
- Thatchers and Henry Westons Boost Appeal through Apple-Led Innovation
- CHART 39 Company Shares 2025
- CHART 40 Brand Shares 2025
Channels
- Hypermarkets and Supermarkets Expand Their Share by Meeting Shopper Demands
- Retail E-Commerce Loses Ground as In-Store Impulse Drives Cider/Perry Sales
Products
- Thatchers and Inch'S Leverage Heritage to Boost Premium Sales
- CHART 41 Challenger Brands Launch New Nolo Lines
- Kopparberg and Challenger Brands Drive Nolo Growth through Taste and Accessibility
Economic Context
- CHART 42 Real Gdp Growth 2020-2030
- CHART 43 Inflation 2020-2030
- CHART 44 Economic Context for Cider/Perry
Consumer Context
- CHART 45 Population 2020-2030
- CHART 46 Population by Generation 2025
- CHART 47 Consumer Context for Cider/Perry
- Country Reports Disclaimer
RTDS IN THE UNITED KINGDOM
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 48 Key Industry Trends for Rtds
Industry Performance
- Steady Growth Driven by Consumer Demand and Evolving Drinking Occasions
- Spirit-Based Rtds Lead Volume Sales While Non Alcoholic Variants Expand Rapidly
- Aperol and Fever-Tree Innovate to Redefine Ready-To-Drink Occasions
- CHART 49 Aperol Spritz Rtds Launch
- CHART 50 Volume Sales 2020-2030
- CHART 51 Volume Sales by Category 2025
What's Next?
- Younger Adults Drive Steady Growth through Mindful Consumption
- Spirit-Based Rtds to Maintain Dominance While Nolo Products Gain Ground
- Premiumisation and Sustainability to Shape Innovation and Product Strategies
- CHART 52 Forecast Volume Sales 2020-2030
- CHART 53 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 54 Analyst Insight for Rtds
- Leading Companies Adapt as Premium Cocktail Brands Disrupt Share Dynamics
- Major Acquisitions and Innovative Launches Intensify Competition
- CHART 55 Company Shares 2025
- CHART 56 Brand Shares 2025
Channels
- Grocery Retailers Drive Growth in Rtds While Convenience Channels Expand
- Leading Retailers Innovate with Front-Of-Store Chillers and Impulse Formats
- Offline Retail Outpaces E-Commerce as Consumers Favour Chilled Impulse Purchases
Products
- Leading Brands Reinvent Products to Meet Evolving Consumption Occasions
- CHART 57 Fever-Tree Launches Bold, Fruit Flavours
- Premium Launches and Bold Flavours Drive Category Excitement and Reach
Economic Context
- CHART 58 Real Gdp Growth 2020-2030
- CHART 59 Inflation 2020-2030
- CHART 60 Economic Context for Rtds
Consumer Context
- CHART 61 Population 2020-2030
- CHART 62 Population by Generation 2025
- CHART 63 Consumer Context for Rtds
- Country Reports Disclaimer
SPIRITS IN THE UNITED KINGDOM
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 64 Key Industry Trends for Spirits
Industry Performance
- Volume Sales Decline as Economic Pressures Impact Demand
- White Spirits Benefit From Mixability and Familiarity
- CHART 65 Accessible Premium Spirits Hit the Market
- Pernod Ricard'S Jameson and Dionilife'S Nolo Launches Find Success
- CHART 66 Volume Sales 2020-2030
- CHART 67 Volume Sales by Category 2025
What's Next?
- Major Producers Adapt to Moderation Trends with Innovative Launches
- Tequila and Non Alcoholic Spirits Set for Growth Despite Challenges Elsewhere
- Rising Costs and Duty Pressures Drive Innovation and Premiumisation Strategies
- CHART 68 Forecast Volume Sales 2020-2030
- CHART 69 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 70 Analyst Insight for Spirits
- Diageo Benefits From Its Broad Portfolio Amid Shifting Consumer Preferences
- Emerging Craft and Nolo Brands Leverage Innovation to Disrupt Traditional Dynamics
- CHART 71 Company Shares 2025
- CHART 72 Brand Shares 2025
Channels
- Hypermarkets Maintain Lead as Discounters Gain Ground Amid Price Sensitivity
- Supermarkets Elevate Private Label Spirits to Capture Sales
- Retail E-Commerce Stabilises as Premium and Niche Spirits Drive Online Demand
Products
- Major Players Leverage Market Polarisation and Flavour Trends to Sustain Growth
- CHART 73 Flavour-Led Launches Attract Interest
- Jameson, Suntory, and Dionilife Lead Innovation with Targeted Product Launches
Economic Context
- CHART 74 Real Gdp Growth 2020-2030
- CHART 75 Inflation 2020-2030
- CHART 76 Economic Context for Spirits
Consumer Context
- CHART 77 Population 2020-2030
- CHART 78 Population by Generation 2025
- CHART 79 Consumer Context for Spirits
- Country Reports Disclaimer
WINE IN THE UNITED KINGDOM
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
Industry Performance
- Economic Pressures and Changing Consumer Behaviours Impact Sales of Wine
- Still Light Grape Wine Dominates Volume as Non Alcoholic Wine Gains Momentum
- CHART 80 Canned Wine Targets Younger Adults
- Rtd Formats and Nolo Wine Captures Younger and More Mindful Adults
- CHART 81 Volume Sales 2020-2030
- CHART 82 Volume Sales by Category 2025
What's Next?
- Shifting Consumer Preferences Set to Influence the Future of Wine
- Private Label Innovation and Sustainability Drive Product Differentiation as Costs Rise
- Rising Costs and Regulation Prompt Portfolio Streamlining and Strategic Innovation
- CHART 83 Forecast Volume Sales 2020-2030
- CHART 84 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Private Label Growth Reshapes Competitive Dynamics as Leading Brands Adapt
- Vinarchy's Formation and the Rise of Benchmark Drinks Signal Strategic Shifts
- CHART 85 Company Shares 2025
- CHART 86 Brand Shares 2025
Channels
- Hypermarkets Lead Sales as Discounters Gain Traction Amid Cost Pressures
- Ready-To-Drink Innovation and Localism Reshape Retail Dynamics in Wine
- Retail E-Commerce Sustains Niche Growth Amid Stable Offline Dominance
Products
- CHART 87 Celebrities Back Non Alcoholic Wine
- Leading Brands and Retailers Drive Innovation through Rtd and Nolo Trends
- Innovative Product Launches and Packaging Reshape Consumer Experience and Retail Mix
- Private Label Growth and Regulatory Pressures Reshape Competitive Dynamics
Economic Context
- CHART 88 Real Gdp Growth 2020-2030
- CHART 89 Inflation 2020-2030
Consumer Context
- CHART 90 Population 2020-2030
- CHART 91 Population by Generation 2025
- Country Reports Disclaimer
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