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PUBLISHER: Euromonitor International | PRODUCT CODE: 2138267
PUBLISHER: Euromonitor International | PRODUCT CODE: 2138267
Alcoholic Drinks in Germany
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PAGES: 113 Pages
DELIVERY TIME: 1-2 business days
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Despite a challenging economic environment with low real GDP growth in 2025, alcoholic drinks in Germany demonstrated resilience in value sales terms even as volumes declined. Volume erosion is driven by shifting consumer behaviours, notably a strong inclination towards moderation among younger adults. The stability in retail value sales amid volume declines signals successful premiumisation and price resilience, particularly in categories like non alcoholic drinks and RTDs, which offset some of...
Euromonitor International's Alcoholic Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADDE
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- CHART 2 Kolonne Null Super Premium Non Alcoholic Wine
- Declining Volumes Contrast with More Stable Value Sales Amid Changing Consumption Trends
- Beer Dominates Volume Despite the Moderation Trend, While Rtds Surge on Innovation
- Kolonne Null'S Super Premium Non Alcoholic Wine Exemplifies Nolo Revolution
- CHART 3 Volume Sales 2020-2030
- CHART 4 Volume Sales by Category 2025
What's Next?
- Consumers Embrace Moderation, While Value Sales Are Resilient Despite a Subdued Economy
- Brands Leverage Flavour, Energy Boost and Nolo Innovation to Engage Consumers
- CHART 5 Analyst Insight for Alcoholic Drinks
- Rtds to Continue to Leverage Innovation to Drive Growth
- CHART 6 Forecast Volume Sales 2020-2030
- CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Radeberger Gruppe Leverages a Broad Portfolio to Retain the Lead in a Fragmented Competitive Landscape
- CHART 8 Company Shares 2025
- CHART 9 Brand Shares 2025
Channels
- Discounters Win through Aggressive Pricing, While E-Commerce Makes Gradual Gains
- On-Trade Struggles Amid Outlet Closures While Fine Weather Supports Seasonal Beer, Rtds and Cider Sales
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Products
- Health Awareness Drives Growth of Nolo Products
- CHART 10 Carissima Ice Tea & Wine Spritz
- Partnerships with Soft Drinks Firms Fuel Innovation and Variety
- Innovation Reshapes Consumer Targeting and Market Dynamics
Economic Context
- CHART 11 Real Gdp Growth 2020-2030
- CHART 12 Inflation 2020-2030
- CHART 13 Economic Context for Alcoholic Drinks
Consumer Context
- CHART 14 Population 2020-2030
- CHART 15 Population by Generation 2025
- CHART 16 Consumer Context for Alcoholic Drinks
- Country Reports Disclaimer
BEER IN GERMANY
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Brewers Respond to a Challenging Landscape
- Lager Dominates Volume While Non/Low Alcohol Beer Drives Growth
- CHART 18 Stortebeker Innovates with Banana and Mango Flavours
- Stortebeker and Zirndorfer Fuel Flavour and Nolo Innovation
- CHART 19 Volume Sales 2020-2030
- CHART 20 Volume Sales by Category 2025
What's Next?
- Moderate Drinking Trend and Economic Outlook Inform Volume Declines
- CHART 21 Analyst Insight for Beer
- Brewers Innovate with Flavours and Partnerships to Counter Volume Erosion
- CHART 22 Forecast Volume Sales 2020-2030
- CHART 23 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Radeberger Gruppe Maintains the Lead with a Wide Portfolio and Strong Distribution
- Discounters' Rising Shares and Local Brand Strength Create Growth Opportunities
- CHART 24 Company Shares 2025
- CHART 25 Brand Shares 2025
Channels
- Supermarkets Lead While Discounters Gain through Pricing and Promotions Amid Consumer Caution
- Retail E-Commerce Remains Marginalised Due to Delivery and Price Challenges
Products
- Brewers Adopt Fruit Flavours to Attract Young Adults and Counter Volume Decline
- CHART 26 Gold Ochsen Presents Premium Pils Doppelbock
- Regional Breweries Seek to Combine Traditional Recipes with Innovation
- CHART 27 Zirndorfer Hell Alkoholfrei, the Brand'S First Non Alcoholic Beer
- Product Innovation Extends into the Nolo Revolution
Economic Context
- CHART 28 Real Gdp Growth 2020-2030
- CHART 29 Inflation 2020-2030
- CHART 30 Economic Context for Beer
Consumer Context
- CHART 31 Population 2020-2030
- CHART 32 Population by Generation 2025
- CHART 33 Consumer Context for Beer
- Country Reports Disclaimer
CIDER/PERRY IN GERMANY
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Industry Performance
- CHART 34 Somersby Zero Targets Health-Conscious Consumers
- Somersby Zero Attracts New Consumers and Drives Double-Digit Gains
- Bembel with Care Widens Appeal through Flavour Innovation
- CHART 35 Volume Sales 2020-2030
- CHART 36 Volume Sales by Category 2025
What's Next?
- Kelterei Heil Leverages Non Alcoholic Innovation to Widen Appeal
- European Commission Proposals Drive Premiumisation and Recipe Reformulation
- CHART 37 Forecast Volume Sales 2020-2030
- CHART 38 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Carlsberg Deutschland Extends Lead as Innovation and Partnerships Reshape the Competitive Landscape
- CHART 39 Company Shares 2025
- CHART 40 Brand Shares 2025
Channels
- Discounters Leverage Promotions to Narrow the Gap with Supermarkets
- E-Commerce Remains Marginal as Low Prices Deter Online Expansion
Economic Context
- CHART 41 Real Gdp Growth 2020-2030
- CHART 42 Inflation 2020-2030
- CHART 43 Economic Context for Cider/Perry
Consumer Context
- CHART 44 Population 2020-2030
- CHART 45 Population by Generation 2025
- CHART 46 Consumer Context for Cider/Perry
- Country Reports Disclaimer
RTDS IN GERMANY
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 47 Key Industry Trends for Rtds
Industry Performance
- Rtds Gains Momentum through New Product Developments
- CHART 48 Ramazzotti Limoncello Summer Aperitif
- Spirit-Based Recipes Drive Rapid Gains in Volume and Value Sales
- Non Alcoholic Rtds Cater to Mindful Drinking and Broaden Usage Occasions
- CHART 49 Volume Sales 2020-2030
- CHART 50 Volume Sales by Category 2025
What's Next?
- Spirit-Based Rtds Meet Diverse Consumer Preferences
- Brands Innovate with Caffeine and Flavour Diversity to Appeal to Young Adults
- CHART 51 Analyst Insight for Rtds
- Cobranding and Diversification Reshape Competitive Dynamics and Growth Opportunities
- CHART 52 Forecast Volume Sales 2020-2030
- CHART 53 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 54 Seccomate Energy-Boosting Wine-Based Rtds
- Aldi Einkauf Comes under Pressure From Innovation-Driving Competitors
- CHART 55 Company Shares 2025
- CHART 56 Brand Shares 2025
Channels
- Supermarkets Lead Off-Trade Distribution While Discounters Gain Momentum
Products
- CHART 57 New Havana Club-Spezi Variant
- Players Attract New Consumers with Energy-Boosting and Flavour Innovations
- Innovations Cater to Moderation and Consumption Trends
- Innovation Impacts Company and Retail Performances
Economic Context
- CHART 58 Real Gdp Growth 2020-2030
- CHART 59 Inflation 2020-2030
- CHART 60 Economic Context for Rtds
Consumer Context
- CHART 61 Population 2020-2030
- CHART 62 Population by Generation 2025
- CHART 63 Consumer Context for Rtds
- Country Reports Disclaimer
SPIRITS IN GERMANY
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 64 Key Industry Trends for Spirits
Industry Performance
- Liqueurs Show Resilience Amid Rising Interest in Aperitif Drinks
- CHART 65 Wylda Launches Functional Non Alcoholic Spirit
- Non Alcoholic Spirits Broaden Acceptance and Adoption
- Rtds and Flavour Experimentation Add Dynamism to Spirits
- CHART 66 Volume Sales 2020-2030
- CHART 67 Volume Sales by Category 2025
What's Next?
- Room for Premiumisation as the Spirits Culture Develops
- CHART 68 Analyst Insight for Spirits
- Aperitif Occasions and Mindful Drinking to Shape the Biggest and Fastest-Growing Categories
- CHART 69 Forecast Volume Sales 2020-2030
- CHART 70 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Campari Leverages Aperitif Momentum to Gain the Top Spot
- CHART 71 Company Shares 2025
- CHART 72 Brand Shares 2025
- CHART 73 Jagermeister's First Fruit-Flavoured Spirit
Channels
- Discounters Attract Price-Driven Shoppers as Hypermarkets Lose Ground
- Picnic Drives E-Commerce Gains as Shoppers Embrace Convenience
Products
- Wylda Reshapes Non Alcoholic Spirits Innovation with Functionality
- CHART 74 New Passion Fruit Flavour for Bacardi Rum
- Innovation Encompasses Ready-To-Drink and Flavour Developments
- The Business Impact of Innovation Runs across the Competitive Landscape and the Retail Space
Economic Context
- CHART 75 Real Gdp Growth 2020-2030
- CHART 76 Inflation 2020-2030
- CHART 77 Economic Context for Spirits
Consumer Context
- CHART 78 Population 2020-2030
- CHART 79 Population by Generation 2025
- CHART 80 Consumer Context for Spirits
- Country Reports Disclaimer
WINE IN GERMANY
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 81 Key Industry Trends for Wine
Industry Performance
- Still White Wine Reinforces Lead as Younger Adults Look for "Lighter" Taste Profiles in Wine
- CHART 82 Furst Von Metternich Launches Its First Non Alcoholic Sparkling Wine
- Non Alcoholic Wine Shows Dynamism, While Sparkling Wine Adds Value
- CHART 83 Volume Sales 2020-2030
- CHART 84 Volume Sales by Category 2025
What's Next?
- Producers Invest in Premium Positioning and Heritage Initiatives to Add Value to Sales
- CHART 85 Analyst Insight for Wine
- Still Light Grape Wine to Continue to Dominate Consumption, While Non Alcoholic Wine Drives Growth
- Packaging Diversification to Meet Consumer Needs
- CHART 86 Forecast Volume Sales 2020-2030
- CHART 87 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Aldi and Lidl Retain Leadership as Brands Close the Price Gap
- CHART 88 Company Shares 2025
- CHART 89 Brand Shares 2025
Channels
- Discounters Attract Cost-Conscious Shoppers as Price-Sensitivity Rises
Products
- Furst Von Metternich Accelerates Non Alcoholic Wine Adoption through Premium Innovation
- CHART 90 New Lightweight Cardboard Wine Bottles
- Rossmann Disrupts Packaging Norms with Lightweight Cardboard Wine Bottles
- CHART 91 Geldermann Launches Special Edition Sparkling Wine
- Geldermann Leverages Exclusivity and Premiumisation to Engage Discerning Consumers
Economic Context
- CHART 92 Real Gdp Growth 2020-2030
- CHART 93 Inflation 2020-2030
- CHART 94 Economic Context for Wine
Consumer Context
- CHART 95 Population 2020-2030
- CHART 96 Population by Generation 2025
- CHART 97 Consumer Context for Wine
- Country Reports Disclaimer
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