PUBLISHER: Euromonitor International | PRODUCT CODE: 2153221
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153221
Alcoholic Drinks in India
Alcoholic drinks in India displayed robust growth in 2025, with both volume and value rising faster than most other global markets, sustained by favourable demographics, rapid urbanisation and a sharp increase in new legal-age drinkers. Strong GDP growth and rising disposable incomes supported a shift in consumer preferences, with more individuals able and willing to purchase premium offerings, leading to a structural rebalancing as premium and craft products capture a growing share of value. Competitive intensity is increasing as leading companies respond to this dynamic by acquiring craft producers and launching heritage-driven products, while a new generation of challenger brands emerges with a focus on innovation, provenance and Indian authenticity. The expansion of organised retail and gradual regulatory normalisation are enhancing accessibility, but success requires brands to address local regulatory complexity, invest in product innovation and premiumisation, while building brand loyalty among younger, urban consumers whose aspirations are rapidly evolving. These combined forces make alcoholic drinks in India highly attractive, with value growth outpacing volume and a landscape in flux that rewards agility, differentiated positioning and investment in craft-led narratives.
Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Market Polarisation Drives Premiumisation and Value Growth
- Spirits Anchor Volume as Whisky Leads Consumption and Rtds Register Dynamic Growth
- CHART 2 Kingfisher Launches Regional Flavours to Its Mainstream Beer Portfolio
- Beer and Spirits Brands Expand Flavour Innovation to Attract Urban Youth
- CHART 3 Volume Sales 2020-2030
- CHART 4 Volume Sales by Category 2025
What's Next?
- Younger Consumers Accelerate Premium Spirits Growth as Incomes Rise
- Retail Expansion and State Reforms Boost Accessibility and Value
- CHART 5 Forecast Volume Sales 2020-2030
- CHART 6 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Diageo Expands with Craft Gin Acquisition as Challenger Brands Gain Ground
- CHART 7 Company Shares 2025
- CHART 8 Brand Shares 2025
Channels
- CHART 9 Analyst Insight for Alcoholic Drinks
- Organised Retail Expands as Liquor Shops Maintain Dominance
- E-Commerce Remains Fragmented as Offline Retail Dominates
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Economic Context
- CHART 10 Economic Context for Alcoholic Drinks
- CHART 11 Real Gdp Growth 2020-2030
- CHART 12 Inflation 2020-2030
Consumer Context
- CHART 13 Consumer Context for Alcoholic Drinks
- CHART 14 Population 2020-2030
- CHART 15 Population by Generation 2025
- Country Reports Disclaimer
BEER IN INDIA
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 16 Key Industry Trends for Beer
Industry Performance
- Carlsberg India and Ub?Group Drive Premium Mix-Shift Amid Market Polarisation
- CHART 17 Kingfisher Draws on Regional Flavours to Attract Gen Z
- Craft Brewers Spark Flavour-Led Innovation for Generation Z
- Packaging Shortages and State Policy Shifts Reshape Supply and Channel Dynamics
- CHART 18 Volume Sales 2020-2030
- CHART 19 Volume Sales by Category 2025
What's Next?
- Karnataka Adopts Alcohol-Content-Based Duty to Boost Premium Lager
- Middle East Conflict Triggers Cost Surge and Consumer Downtrading
- Rising Incomes and Premiumisation Sustain Long-Term Volume Expansion
- CHART 20 Forecast Volume Sales 2020-2030
- CHART 21 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 22 Analyst Insight for Beer
- Ub?Group Pivots to Premium Brands as Ab Inbev and Carlsberg Accelerate Share Gains
- Carlsberg'S Kronenbourg 1664 Blanc Launch Reshapes Premium Positioning
- CHART 23 Company Shares 2025
- CHART 24 Brand Shares 2025
Channels
- Brewers Expand Chiller Placements to Boost Impulse Sales in Modern Trade
- Swiggy Leverages State Licences to Unlock Online Beer Sales
Economic Context
- CHART 25 Economic Context for Beer
- CHART 26 Real Gdp Growth 2020-2030
- CHART 27 Inflation 2020-2030
Consumer Context
- CHART 28 Consumer Context for Beer
- CHART 29 Population 2020-2030
- CHART 30 Population by Generation 2025
- Country Reports Disclaimer
RTDS IN INDIA
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 31 Key Industry Trends for Rtds
Industry Performance
- Bacardi Breezer Sustains Lead as New Entrants and Flavours Accelerate Growth
- Talli Tales Redefines Expectations as Premiumisation Reshapes Perceptions
- Millennials and Gen Z Drive Surging Demand for Convenient, Flavourful Options
- CHART 32 Volume Sales 2020-2030
- CHART 33 Volume Sales by Category 2025
What's Next?
- Premium Entrants Accelerate Everyday Appeal through Innovation and Wellness
- CHART 34 Analyst Insight for Rtds
- State Tax Complexity Slows Rollout as Digital Licensing Gains Traction
- CHART 35 Forecast Volume Sales 2020-2030
- CHART 36 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Bacardi Breezer Faces Rising Pressure as Boutique Brands Gain Ground
- CHART 37 Company Shares 2025
- CHART 38 Brand Shares 2025
Channels
- Licensed Shops and Supermarkets Anchor Retail as E-Commerce Lags
Economic Context
- CHART 39 Economic Context for Rtds
- CHART 40 Real Gdp Growth 2020-2030
- CHART 41 Inflation 2020-2030
Consumer Context
- CHART 42 Consumer Context for Rtds
- CHART 43 Population 2020-2030
- CHART 44 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN INDIA
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 45 Key Industry Trends for Spirits
Industry Performance
- Premium Spirits Drive Value Growth as Volumes Steady
- Whiskies Lead with Premium Heritage Launches While Liqueurs and White Spirits Accelerate
- CHART 46 Tilaknagar'S Monarch Legacy Edition Blends Indian and French Grape Spiritspicture 1
- Bacardi, Ochre Spirits and Radico Khaitan Build Loyalty with Regional Flavours
- CHART 47 Volume Sales 2020-2030
- CHART 48 Volume Sales by Category 2025
What's Next?
- Diageo and Pernod Ricard Accelerate Premium Launches to Offset Cost Pressures
- Whiskies Maintain Leadership as Liqueurs Set the Pace for Growth
- Radico Khaitan Leverages Brand Heritage to Justify Premium Pricing
- CHART 49 Forecast Volume Sales 2020-2030
- CHART 50 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 51 Analyst Insight for Spirits
- Pernod Ricard Exits Mass Whisky as Tilaknagar Reshapes Competition
- CHART 52 Company Shares 2025
- CHART 53 Brand Shares 2025
Channels
- Living Liquidz Elevates Premium Spirits with Curated Retail Experiences
- E-Commerce Remains Marginal as Retail Chains Capture Premium Demand
Economic Context
- CHART 54 Economic Context for Spirits
- CHART 55 Real Gdp Growth 2020-2030
- CHART 56 Inflation 2020-2030
Consumer Context
- CHART 57 Consumer Context for Spirits
- CHART 58 Population 2020-2030
- CHART 59 Population by Generation 2025
- Country Reports Disclaimer
WINE IN INDIA
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 60 Key Industry Trends for Wine
Industry Performance
- Players Leverages Heritage-Led Storytelling to Boost Premium Sales
- Market Polarisation Shapes Performance as Mid-Tier Brands Lose Ground
- Fratelli'S Innovation in Flavour, Formats and Blends Captures New Drinkers
- CHART 61 Volume Sales 2020-2030
- CHART 62 Volume Sales by Category 2025
What's Next?
- Young Urban Drinkers Drive Premium Sales through New Formats
- Canned Innovation and Heritage Stories Reshape Purchasing Occasions
- CHART 63 Forecast Volume Sales 2020-2030
- CHART 64 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 65 Analyst Insight for Wine
- Samant Soma Wines Expands Tourism and Premium Assets to Defend Leadership
- CHART 66 Company Shares 2025
- CHART 67 Brand Shares 2025
Channels
- Licensed Liquor Shops Modernise to Drive Premium Wine Experiences
- Specialist Wine Boutiques and Upscale Bars Reshape Consumer Engagement
- Fragmented E-Commerce Landscape Limits Online Wine Retail Expansion
Economic Context
- CHART 68 Economic Context for Wine
- CHART 69 Real Gdp Growth 2020-2030
- CHART 70 Inflation 2020-2030
Consumer Context
- CHART 71 Consumer Context for Wine
- CHART 72 Population 2020-2030
- CHART 73 Population by Generation 2025
- Country Reports Disclaimer
