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PUBLISHER: Euromonitor International | PRODUCT CODE: 2153222
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153222
Alcoholic Drinks in Japan
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PAGES: 109 Pages
DELIVERY TIME: 1-2 business days
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Alcoholic drinks in Japan faced a challenging environment in 2025, with total volume sales declining by 3% as inflationary pressures and cautious consumer spending weighed on demand. Despite real GDP growth of 1%, consumers remained highly price-sensitive, contributing to increased market polarisation between value-oriented shoppers and those willing to pay for premium products and experiences. This dynamic is evident in the contrasting performance of categories such as beer, which recorded a sh...
Euromonitor International's Alcoholic Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADJP
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Consumers' Cost-Saving Behaviour Slows Alcoholic Drinks Growth Amid Inflation
- Rtds Lead Growth with Premium Innovation While Total Beer Volume of Beer Contracts
- Market Polarisation Drives Both Value and Affordability Strategies in Alcoholic Drinks
- CHART 2 Lawson Responds to Cautious Consumer Spending with Smaller Rtd Formats
- CHART 3 Volume Sales 2020-2030
- CHART 4 Volume Sales by Category 2025
- CHART 5 Analyst Insight for Alcoholic Drinks
What's Next?
- Demographic Change, Premiumisation and Tax Reform Will Shape Japan's Alcoholic Drinks Market
- Rtds Will Capture Growth Momentum While Beer Volume Contracts Amid Tax Shifts
- Companies Will Leverage Tax Changes and Health Trends to Reshape Portfolios and Channels
- CHART 6 Forecast Volume Sales 2020-2030
- CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Suntory Spirits' Retains Its Lead through Innovation and Portfolio Strength
- Innovation and Supply Resilience Create Growth Opportunities in Japan'S Alcoholic Drinks Market
- CHART 8 Company Shares 2025
- CHART 9 Brand Shares 2025
Channels
- Supermarkets and Convenience Stores Lead Physical Retail with Strategic Innovation
- Retail E-Commerce Grows Cautiously, Driven by Niche Products and Younger Consumers
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink-Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Products
- Polarisation between Value and Premium Segments Fuels Product Innovation
- CHART 10 Mass-Affordability Vs Premium Experiential Rtds
- Shrinkflation and Pack-Size Innovation Drive Affordability
- The Impact of Downsizing and Premiumization on Japan'S Alcoholic Drinks Market
Economic Context
- CHART 11 Economic Context for Alcoholic Drinks
- CHART 12 Real Gdp Growth 2020-2030
- CHART 13 Inflation 2020-2030
Consumer Context
- CHART 14 Consumer Context for Alcoholic Drinks
- CHART 15 Population 2020-2030
- CHART 16 Population by Generation 2025
- Country Reports Disclaimer
BEER IN JAPAN
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Beer in Japan Declines as Tax Reform and Supply Chain Disruption Reshape Competition
- Pan Pacific International and Kirin Brewery Drive Price Polarization and Premiumisation
- CHART 18 Beer Is Seeing Increasing Price Polarisation
- Players Expand Alcohol-Free Ranges to Capture New Drinking Occasions
- CHART 19 Volume Sales 2020-2030
- CHART 20 Volume Sales by Category 2025
- CHART 21 Analyst Insight for Beer
What's Next?
- Beer Volumes in Japan Are Set to Decline Amid Tax Reform and Demographic Pressures
- Non-Alcoholic Innovation Is Set to Capture Cost and Health-Conscious Consumers
- Shifting Values Will Redefine Consumption and Business Models
- CHART 22 Forecast Volume Sales 2020-2030
- CHART 23 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Market Concentration Persists as Kirin Gains Share Amid Asahi Disruption
- Leading Players Thrive through Strong Brand Equity While Aeon Co Ltd Strengthens Its Private Label Position
- Innovation Drives Segmentation and Supports Market Adaptation
- CHART 24 Company Shares 2025
- CHART 25 Brand Shares 2025
Channels
- Supermarkets Lead with Broad Ranges While Convenience Stores Innovate to Boost Spend
- Retail E-Commerce Maintains Limited Share as Physical Retail Dominates Beer Purchases
Products
- CHART 26 Suntory Announces Plans to Reposition Its New Genre Brand Kinmugi as Beer
- Leading Brewers Adjust Products to Shifting Tax and Consumer Demands
- Portfolio Diversification through Non-Alcoholic, Value, and Reformulated Beer Innovation
Economic Context
- CHART 27 Economic Context for Beer
- CHART 28 Real Gdp Growth 2020-2030
- CHART 29 Inflation 2020-2030
Consumer Context
- CHART 30 Consumer Context for Beer
- CHART 31 Population 2020-2030
- CHART 32 Population by Generation 2025
- Country Reports Disclaimer
CIDER/PERRY IN JAPAN
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Key Industry Trends
- CHART 33 Key Industry Trends for Cider/Perry
Industry Performance
- Cider/Perry Declines While Craft Producers and Premiumisation Offer Resilience
- Moderation Trends and Low-Alcohol Demand Support the Appeal of Cider/Perry in Japan
- CHART 34 Cider/Perry Attracts Consumers with Authentic, Low-Alcohol, Seasonal Offerings
- CHART 35 Volume Sales 2020-2030
- CHART 36 Volume Sales by Category 2025
What's Next?
- Cider/Perry Is Set to Decline Amid Low Awareness and Limited Retail Support, While Craft Production Offers Niche Growth Potential
- Flat Gdp Growth Will Limit Recovery as Health and Moderation Trends Persist
- CHART 37 Forecast Volume Sales 2020-2030
- CHART 38 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Cider/Perry Becomes Increasingly Concentrated as Nikka Whisky Distilling Strengthens Its Leadership through Regional Sourcing
- CHART 39 Company Shares 2025
- CHART 40 Brand Shares 2025
Channels
- Food/Drink/Tobacco Specialists Capture Demand with Focused Cider Ranges
- Craft Producers Expand Online Sales as Retail E-Commerce Gains Traction
Economic Context
- CHART 41 Economic Context for Cider/Perry
- CHART 42 Real Gdp Growth 2020-2030
- CHART 43 Inflation 2020-2030
Consumer Context
- CHART 44 Consumer Context for Cider/Perry
- CHART 45 Population 2020-2030
- CHART 46 Population by Generation 2025
- Country Reports Disclaimer
RTDS IN JAPAN
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 47 Key Industry Trends for Rtds
Industry Performance
- Rtds Value Growth Remains Resilient Despite Flat Volume, Inflationary Pressures, and Supply Disruptions
- CHART 48 Health-Conscious Consumers Support the Popularity of Unsweetened Rtds
- Spirit-Based Rtds Sustain Leadership through Innovation
- Non Alcoholic Rtds Lead Growth as Moderation Trends Gain Momentum
- CHART 49 Volume Sales 2020-2030
- CHART 50 Volume Sales by Category 2025
What's Next?
- Rtds Is Set for Value-Led Growth Supported by Affordability and Taxation
- Spirit-Based Rtds Will Retain Its Position, While Moderation Reshapes Abv Preferences
- Steady Growth for Non Alcoholic Rtds Will Be Driven by Health, Moderation, and Functional Innovation
- CHART 51 Forecast Volume Sales 2020-2030
- CHART 52 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Rtds Becomes Increasingly Concentrated as Leading Players Strengthen Positions through Flavour-Led Strategies
- CHART 53 Company Shares 2025
- CHART 54 Brand Shares 2025
Channels
- Supermarkets Lead Distribution While Convenience Stores Drive Channel Innovation and Price Polarisation
- Limited E-Commerce Penetration Reflects Impulse-Led Purchasing and Preference for In-Store Discovery
Products
- CHART 55 Unsweetened Is a Key Selling Point in Non-Alcoholic Rtds
- Suntory Spirits Drives Unsweetened Launches to Boost At-Home Drinking for Rtds
- Non Alcoholic Lines Gain Ground as Health Shapes Demand
Economic Context
- CHART 56 Economic Context for Rtds
- CHART 57 Real Gdp Growth 2020-2030
- CHART 58 Inflation 2020-2030
Consumer Context
- CHART 59 Consumer Context for Rtds
- CHART 60 Population 2020-2030
- CHART 61 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN JAPAN
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 62 Key Industry Trends for Spirits
Industry Performance
- Spirits Contracts Amid Ageing Demographics, Rising Prices, and Weakening Household Consumption
- Shochu Leads Spirits Volume While Tequila (And Mezcal) Deliver Growth through Premiumisation and Flavour Exploration
- CHART 63 Players Focus on Lowering the Entry Price through Smaller Pack Sizes
- Downsizing Accelerates as Ageing Demographics and Inflation Drive Shift From Bulk to Smaller, More Accessible Formats
- CHART 64 Volume Sales 2020-2030
- CHART 65 Volume Sales by Category 2025
- CHART 66 Analyst Insight for Spirits
What's Next?
- Ageing Demographics and Shifting Preference toward Lower-Alcohol Options Will Challenge Sales
- Spirits Will Shift From Volume Decline to Value Growth through Premiumisation, and Tequila-Led Expansion
- Premiumisation and Craft Innovation Will Drive Value-Led Competition in Spirits
- CHART 67 Forecast Volume Sales 2020-2030
- CHART 68 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Spirits Shows a Top-Heavy Structure Led by Suntory Spirits Amid Rising Competition and Fragmentation
- Suntory Spirits Ltd Strengthens Leadership through Portfolio Diversification and Experiential Brand Engagement
- CHART 69 Company Shares 2025
- CHART 70 Brand Shares 2025
Channels
- Supermarkets Adapt Shelf Space as Sales of Large Pack Sizes Decline
- Retail E-Commerce and Direct-To-Consumer Sites Expand Reach for Limited Editions
Products
- Pack Size Innovations Reshapes Schochu Accessibility and Consumer Reach
- CHART 71 Hamada Shuzo Focuses on Premiumisation through Flavour Innovation
- Flavour Innovation and Experiential Engagement Drive Premiumisation
- Downsizing, Flavour Innovation and Premiumisation Reshape Spirits
Economic Context
- CHART 72 Economic Context for Spirits
- CHART 73 Real Gdp Growth 2020-2030
- CHART 74 Inflation 2020-2030
Consumer Context
- CHART 75 Consumer Context for Spirits
- CHART 76 Population 2020-2030
- CHART 77 Population by Generation 2025
- Country Reports Disclaimer
WINE IN JAPAN
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 78 Key Industry Trends for Wine
Industry Performance
- Total Volume Declines Amid Economic Pressures and Shifting Consumer Preferences
- Non-Grape Wine Leads Volume While Non-Alcoholic Wine Grows Modestly Due to Shifting Consumption Habits
- CHART 79 Players Introduce Smaller Pack Sizes to Align with Cost-Conscious and Moderation-Driven Consumption Trends
- Players Launch Smaller Pack Sizes to Sustain Demand among Cost-Conscious Consumers
- CHART 80 Volume Sales 2020-2030
- CHART 81 Volume Sales by Category 2025
- CHART 82 Analyst Insight for Wine
What's Next?
- Volume Decline Will Be Driven by Weaker Social Drinking Occasions, and Contraction in Beaujolais Nouveau Sales
- Sake'S Ageing Demographic Is Set to Drive a Decline as Younger Consumers of Legal Drinking Age Moderate
- Players Will Invest in Non-Alcoholic Wine as Health Awareness Continues to Rise
- CHART 83 Forecast Volume Sales 2020-2030
- CHART 84 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Rising Market Concentration Is Led by Suntory Spirits Ltd in 2025
- Competitive Advantage through Innovation and Premiumisation
- CHART 85 Company Shares 2025
- CHART 86 Brand Shares 2025
Channels
- Supermarkets Remain the Leading Wine Retail Channel While Adapting to Changing Consumer Preferences
- Specialist E-Commerce and Social Media Direct Sales Attract Younger Consumers of Legal Drinking Age
Products
- Kiku-Masamune Launches Sake in Smaller Pack Sizes to Attract Cost-Conscious Consumers
- CHART 87 Takara Shuzo Launches a Lower-Alcohol Alternative to Traditional Sake
- Takara Shuzo and Sakeai Respond to Moderation Trends with Low-Alcohol and Craft Innovation
- Declining Sake Volumes Drive Craft Innovation and Regulatory-Enabled Product Diversification
Economic Context
- CHART 88 Economic Context for Wine
- CHART 89 Real Gdp Growth 2020-2030
- CHART 90 Inflation 2020-2030
Consumer Context
- CHART 91 Consumer Context for Wine
- CHART 92 Population 2020-2030
- CHART 93 Population by Generation 2025
- Country Reports Disclaimer
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