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PUBLISHER: Euromonitor International | PRODUCT CODE: 2146148

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PUBLISHER: Euromonitor International | PRODUCT CODE: 2146148

Travel in the US

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Travel in the US demonstrates a resilient and highly attractive landscape, predicted to record value sales of USD783,780 million in current terms in 2026, reflecting 5% growth from the previous year, significantly outpacing both the regional GDP expansion of 2% and a 3% inflation rate. This robust performance is fuelled by a stable and growing population and the continued prioritisation of memorable experiences, with in-destination spending rising to USD664,507 million and travel modes achieving...

Euromonitor International's Travel in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: TTUS

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

  • 2026 Developments

Key Data Insights

Key Industry Trends

    • CHART 1 Key Industry Trends for Travel

Industry Performance

  • American Airlines Adjusts Offering to Tap into Shifting Travel Patterns
    • CHART 2 Us Airlines Expand Routes to Regional Domestic and Short-Haul International Destinations
  • Expedia and Delta Tailor Value and Premium Experiences to Match Evolving Demand
    • CHART 3 Expedia Launches Saver Routes for 2026, While Continuing to Focus on Vip Access Perks
  • Operators Invest in Experiential and Local Immersion to Sustain Traveller Demand for Authenticity
    • CHART 4 Travel Sales by Category: Value 2026

What's Next?

  • Ai-Powered Personalisation Set to Reshape Trip Planning and Booking Decisions
  • Customised Experiences and Value Anticipated to Drive Gains in In-Destination Spending
  • Income Polarisation and Deal-Seeking Expected to Accelerate Divergence in Consumer Behaviour
    • CHART 5 Forecast Travel Sales by Category: Value 2026-2031

Competitive Landscape

  • Expedia and Booking.Com Leverage Dual Appeal as Budget Brands Falter
    • CHART 6 Analyst Insight for Travel

Products

  • Unbundled Cabin Architecture Redefines the Premium Product
  • Experiential Lodging Design Transforms Accommodation into the Product
    • CHART 7 Experiences Are Becoming Embedded in Lodging, Making Accommodations More Than Simply a Place to Stay
  • Segmented Booking Features Address Diverging Product Needs

Economic Context

    • CHART 8 Economic Context for Travel
    • CHART 9 Real Gdp Growth 2021-2031
    • CHART 10 Inflation 2021-2031

Consumer Context

    • CHART 11 Consumer Context for Travel
    • CHART 12 Population 2021-2031
    • CHART 13 Population by Generation 2026
    • CHART 14 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

TOURISM FLOWS IN THE US

Key Data Insights

  • 2026 Developments
  • Tourism Flows Summary

Key Industry Trends

    • CHART 15 Key Industry Trends for Tourism Flows

Industry Performance

  • Canadian Travel Shifts Spark Us Inbound and Outbound Realignment
    • CHART 16 Canadian Travellers Boycott Us Travel While Looking to Attract Americans to Canada
  • Domestic Tourism Spending Surges as Americans Stay Closer to Home
  • Major Events and Personalisation Drive New Travel Experiences
    • CHART 17 Budget Conscious Travellers Stay Close, While the Affluent Seek Luxury Long-Haul Trips
    • CHART 18 Inbound Arrivals by Country: Number of Trips 2021-2026
    • CHART 19 Outbound Departures by Destination: Number of Trips 2021-2026
    • CHART 20 Tourism Flows Spending by Category: Value 2026

What's Next?

  • Americans and Visitors Anticipated to Reshape Travel Choices as Spending Rises
  • Affluent and Value-Driven Travellers Expected to Drive New Corridors and Timing
    • CHART 21 Analyst Insight for Tourism Flows
    • CHART 22 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031
    • CHART 23 Forecast Outbound Departures by Country: Number of Trips 2026-2031
    • CHART 24 Forecast Tourism Flows Spending by Category: Value 2026-2031

Products

  • Digital Platforms and Personalisation Engines Redefine the Travel Product
  • Route and Service Tier Design Adapts to Diverging Traveller Needs
  • Event-Driven Product Design Creates New Demand Cycles
    • CHART 25 Large Events' Ability to Drive Travel Highlights Consumer Demand for Unique Experiences

Economic Context

    • CHART 26 Economic Context for Tourism Flows
    • CHART 27 Real Gdp Growth 2021-2031
    • CHART 28 Inflation 2021-2031

Consumer Context

    • CHART 29 Consumer Context for Tourism Flows
    • CHART 30 Population 2021-2031
    • CHART 31 Population by Generation 2026
    • CHART 32 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

AIRLINES IN THE US

Key Data Insights

  • 2026 Developments
  • Airlines Summary

Key Industry Trends

    • CHART 33 Key Industry Trends for Airlines

Industry Performance

  • Delta Leverages Ai-Powered Concierge to Elevate Loyalty Engagement
  • Delta Expands Its Premium Cabins to Capture Higher Spend From Affluent Travellers
    • CHART 34 Airlines Expand and Reimagine Premium Seats to Cater to High-Income Consumers
  • Breeze Airways Targets Underserved Routes to Sidestep Competition
    • CHART 35 Us Airlines Expand Regionally and to Secondary Markets
    • CHART 36 Airlines Sales: Value 2021-2031

What's Next?

  • Major Airlines Anticipated to Expand Premium Seating to Capture High-Income Demand
  • Airlines Expected to Continue Investing in Premiumisation to Offset Cost Pressures
  • Fare Inelasticity and Supply Bottlenecks Set to Reshape Profit Strategies
    • CHART 37 Forecast Airlines Sales: Value 2021-2031

Competitive Landscape

  • Delta, United and American Airlines Expand Premium Offerings to Sustain Lead
    • CHART 38 Analyst Insight for Airlines
    • CHART 39 Airlines Gbo Company Shares: % Value 2021-2026

Products

  • Premium Seat Design and Cabin Materials Elevate the Onboard Experience
  • Ai-Powered Digital Features Redefine In-Flight Functionality
    • CHART 40 Delta Rolls Out New Ai-Powered In-App Assistant
  • Unbundled and Tiered Product Architectures Capture Diverse Segments

Economic Context

    • CHART 41 Economic Context for Airlines
    • CHART 42 Real Gdp Growth 2021-2031
    • CHART 43 Inflation 2021-2031

Consumer Context

    • CHART 44 Consumer Context for Airlines
    • CHART 45 Population 2021-2031
    • CHART 46 Population by Generation 2026
    • CHART 47 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

LODGING (DESTINATION) IN THE US

Key Data Insights

  • 2026 Developments
  • Lodging (Destination) Summary

Key Industry Trends

    • CHART 48 Key Industry Trends for Lodging (Destination)

Industry Performance

  • Wyndham and Marriott Accelerate Personalisation and Convenience with Ai-Led Booking Innovation
  • Marriott and Hilton Expand Luxury Portfolios as Premiumisation Drives Spend
    • CHART 49 Hotel Brands Cater to High-Income Consumers to Drive Revenue
    • CHART 50 Airbnb Integrates More Experiences into Their Platform
  • Airbnb Integrates Exclusive Experiences to Capture Experience-Driven Travellers
    • CHART 51 Lodging (Destination) Sales: Value 2021-2031
    • CHART 52 Lodging (Destination) Sales by Category: Value 2026

What's Next?

  • Luxury Brands Anticipated to Expand Exclusive Offerings as High-Income Travellers Drive Spending
  • Short-Term Rentals Set to Experience Significant Growth, Driven by Middle-Income Consumer Appeal
    • CHART 53 Analyst Insight for Lodging (Destination)
  • Hotel Brands Expected to Leverage Boutique Acquisitions to Offset Construction Constraints
    • CHART 54 Forecast Lodging (Destination) Sales: Value 2021-2031
    • CHART 55 Forecast Lodging (Destination) Sales by Category: Value 2026-2031

Products

  • Conversational Interfaces and App Functionality Reshape the Booking Product
    • CHART 56 Wyndham and Marriott Use Ai to Streamline Trip Planning and Destination Discovery
  • Boutique Design and Architectural Conversion Elevate the Luxury Product
  • Experience-Integrated Product Architecture Positions Accommodation as a Gateway

Economic Context

    • CHART 57 Economic Context for Lodging (Destination)
    • CHART 58 Real Gdp Growth 2021-2031
    • CHART 59 Inflation 2021-2031

Consumer Context

    • CHART 60 Consumer Context for Lodging (Destination)
    • CHART 61 Population 2021-2031
    • CHART 62 Population by Generation 2026
    • CHART 63 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

BOOKING IN THE US

Key Data Insights

  • 2026 Developments
  • Booking Summary

Key Industry Trends

    • CHART 64 Key Industry Trends for Booking

Industry Performance

  • Priceline Leverages Ai to Drive Integrated Trip Planning
  • Booking Online Outpaces Offline as Merchant Model Integration Accelerates Growth
  • Expedia Targets Both Luxury Spenders and Value Seekers with Tailored Offers
    • CHART 65 Expedia Caters to Luxury and Deal Seekers across Their Different Brands
    • CHART 66 Booking Sales: Value 2021-2031
    • CHART 67 Booking Sales by Category: Value 2026

What's Next?

  • Google Ai Partnerships Anticipated to Shift Booking Power to Intermediaries
  • Human Touch and Ai Integration Set to Redefine Booking Experiences
    • CHART 68 Analyst Insight for Booking
  • Rapid Ai Adoption Expected to Drive Booking Growth
    • CHART 69 Forecast Booking Sales: Value 2021-2031
    • CHART 70 Forecast Booking Sales by Category: Value 2026-2031

Competitive Landscape

  • Booking.Com and Expedia Drive Value by Diversifying Offerings
    • CHART 71 Chart 5Travel Intermediaries Gbo Company Shares: % Value 2021-2026

Products

  • Agentic Interfaces Redefine the Booking Product Architecture
    • CHART 72 Priceline'S Penny Integrates Booking into Ai Chat
  • Merchant Model Integration and Vertical Product Design Consolidate the Booking Journey
    • CHART 73 Bookings Ai Integration and Merchant Positioning Drives Their Connected Trip Vision
  • Ai Partnerships and Protocol Integration Create New Product Distribution Channels

Economic Context

    • CHART 74 Economic Context for Booking
    • CHART 75 Real Gdp Growth 2021-2031
    • CHART 76 Inflation 2021-2031

Consumer Context

    • CHART 77 Consumer Context for Booking
    • CHART 78 Population 2021-2031
    • CHART 79 Population by Generation 2026
    • CHART 80 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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