PUBLISHER: Euromonitor International | PRODUCT CODE: 2146150
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146150
Travel in China
Travel in China achieves a notable growth trajectory in 2026, outpacing much of the regional context due to rapid technological integration, supportive macroeconomic indicators, and a sharp pivot towards experience-led offerings. This environment remains highly attractive, supported by total value sales of CNY3,191.5 billion in current terms, a 7% year-on-year increase, with sustained momentum forecast through a 7% CAGR to 2031, underpinned by robust consumer expenditure and policy support. To s...
Euromonitor International's Travel in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Travel
Industry Performance
- Trip.Com Leverages Ai for Conversion Growth and Cost Efficiency
- Trip.Com Expands into Experiential Dining to Stimulate Inbound Demand
- CHART 2 Taste of China Captures Inbound Travel Surge
- Shanghai Attracts Inbound Visitors with Visa-Free Policy Momentum
- CHART 3 Travel Sales by Category: Value 2026
What's Next?
- Trip.Com Anticipated to Accelerate Ai-Powered Bookings to Boost Traveller Loyalty
- Visa-Free Policies Expected to Drive Inbound Growth From Southeast Asia and beyond
- Leisure Travel and Ai-Powered Experiences Projected to Offset Business Travel Stagnation
- CHART 4 Analyst Insight for Travel
- CHART 5 Forecast Travel Sales by Category: Value 2026-2031
Competitive Landscape
- Ji Hotel and Atour Accelerate Outlet Growth to Reinforce Leadership
Products
- Generative Ai Redefines the Booking Product as an Adaptive Interface
- CHART 6 Wendao 2.0 Accelerates Ai Adoption in Travel Booking
- Immersive Experiential Products Extend the Platform into Destination Assets
- Policy-Enabled Service Design Adapts Products for International Travellers
Economic Context
- CHART 7 Economic Context for Travel
- CHART 8 Real Gdp Growth 2021-2031
- CHART 9 Inflation 2021-2031
Consumer Context
- CHART 10 Consumer Context for Travel
- CHART 11 Population 2021-2031
- CHART 12 Population by Generation 2026
- CHART 13 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
TOURISM FLOWS IN CHINA
Key Data Insights
- 2026 Developments
- Tourism Flows Summary
Key Industry Trends
- CHART 14 Key Industry Trends for Tourism Flows
Industry Performance
- Anji Leverages Digital Tools to Redefine Rural Tourism Demand
- CHART 15 Anji, Zhejiang Sets the Benchmark for Rural Tourism
- Travel Providers in Shandong Adapt to New School Holidays to Boost Demand
- CHART 16 Shandong Government Accommodates Spring Holiday Demand
- CHART 17 Tourism Flows Spending by Category: Value 2026
- CHART 18 Inbound Arrivals by Country: Number of Trips 2021-2026
- CHART 19 Industry Performance for Tourism Flows
What's Next?
- Senior Travellers Anticipated to Drive Demand for Longer, Off-Peak Journeys
- CHART 20 Analyst Insight for Tourism Flows
- Hong Kong Expected to Retain Inbound Lead as New Regions Fuel Recovery
- CHART 21 Forecast Tourism Flows Spending by Category: Value 2026-2031
- CHART 22 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031
- CHART 23 Forecast Outbound Departures by Country: Number of Trips 2026-2031
Products
- Digital Platforms Reshape Rural Tourism Product Design
- Off-Peak Packaging Responds to Shifting Demand Patterns
- Senior-Focused Products Expand Long-Stay and Health Tourism
Economic Context
- CHART 24 Economic Context for Tourism Flows
- CHART 25 Real Gdp Growth 2021-2031
- CHART 26 Inflation 2021-2031
Consumer Context
- CHART 27 Consumer Context for Tourism Flows
- CHART 28 Population 2021-2031
- CHART 29 Population by Generation 2026
- CHART 30 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
AIRLINES IN CHINA
Key Data Insights
- 2026 Developments
- Airlines Summary
Key Industry Trends
- CHART 31 Key Industry Trends for Airlines
Industry Performance
- Air China and Peers Accelerate International Revenue by Shifting Capacity Abroad
- CHART 32 Leading Carriers See Double-Digit Growth in International Passenger Revenue
- Spring Airlines Boosts International Leisure Travel with Rapid Route Expansion
- China Southern Drives Ancillary Revenue and Loyalty through Pet Travel Innovation
- CHART 33 Airlines Sales: Value 2021-2031
What's Next?
- China-Based Carriers Anticipated to Leverage Russian Airspace to Capture Long-Haul Growth
- Fleet Constraints and Modal Competition Expected to Force Route Specialisation
- CHART 34 Forecast Airlines Sales: Value 2026-2031
Competitive Landscape
- Spring Airlines Accelerates Growth as Incumbents Defend Leadership
- CHART 35 Analyst Insight for Airlines
- CHART 36 Airlines Gbo Company Share: % Value 2021-2026
Products
- Fleet Modernisation Drives Fuel Efficiency and Sustainability
- Pet Travel Products Redefine the In-Cabin Experience
- Digital and Passenger-Facing Technology Elevate the Journey
Economic Context
- CHART 37 Economic Context for Airlines
- CHART 38 Real Gdp Growth 2021-2031
- CHART 39 Inflation 2021-2031
Consumer Context
- CHART 40 Consumer Context for Airlines
- CHART 41 Population 2021-2031
- CHART 42 Population by Generation 2026
- CHART 43 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
LODGING (DESTINATION) IN CHINA
Key Data Insights
- 2026 Developments
- Lodging (Destination) Summary
Key Industry Trends
- CHART 44 Key Industry Trends for Lodging (Destination)
Industry Performance
- Luxury Hotels Attract International Guests as Visa-Free Policy Boosts Weekday Occupancy
- Mid-Market Hotels Leverage Smart Upgrades to Capture Value-Driven Travellers
- Marriott and Alibaba Collaborate to Blend Ai with Personalised Hospitality
- CHART 45 Luxury and Upscale Hotels Lead the Inbound Travel Recovery
- CHART 46 Lodging (Destination) Sales: Value 2021-2031
- CHART 47 Lodging (Destination) Sales by Category: Value 2026
What's Next?
- Domestic Suppliers Anticipated to Expand in Low-Tier Cities as Inbound Demand Shifts to Longer Stays
- Hotels Set to Sustain Value Leadership as Short-Term Rentals Accelerate with Independent Travellers
- CHART 48 Analyst Insight for Lodging (Destination)
- CHART 49 Forecast Lodging (Destination) Sales: Value 2021-2031
- CHART 50 Forecast Lodging (Destination) Sales by Category: Value 2026-2031
Products
- Smart-Room Design Blends Modular Materials with Integrated Technology
- Ai and Automation Reshape the Guest Journey without Sacrificing Service
- Inbound-Driven Service Design Expands the Product beyond the Room
Economic Context
- CHART 51 Economic Context for Lodging (Destination)
- CHART 52 Real Gdp Growth 2021-2031
- CHART 53 Inflation 2021-2031
Consumer Context
- CHART 54 Consumer Context for Lodging (Destination)
- CHART 55 Population 2021-2031
- CHART 56 Population by Generation 2026
- CHART 57 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BOOKING IN CHINA
Key Data Insights
- 2026 Developments
- Booking Summary
Key Industry Trends
- CHART 58 Key Industry Trends for Booking
Industry Performance
- Trip.Com Redefines Travel Planning with Ai-Powered Booking Journeys
- CHART 59 Wendao 2.0 Transforms Consumer Booking Journey
- Meituan Captures Experiential Demand with Bundled Travel Solutions
- Trip.Com Leverages Immersive Experiences to Boost Inbound Travel Bookings
- CHART 60 Trip.Com Launches Taste of China, an Immersive Dining Experience
- CHART 61 Booking Sales: Value 2021-2031
- CHART 62 Booking Sales by Category: Value 2026
What's Next?
- Government Initiatives Anticipatred to Accelerate Experience-Driven Bookings
- Meituan and Trip.Com Expected to Shift Focus to Curated Experiences for Inbound and Leisure Demand
- CHART 63 Forecast Booking Sales: Value 2021-2031
- CHART 64 Forecast Booking Sales by Category: Value 2026-2031
Competitive Landscape
- Trip.Com, Fliggy and Tongcheng-Elong Strengthen Their Dominance through Digital Loyalty
- CHART 65 Analyst Insight for Booking
- CHART 66 Travel Intermediaries Gbo Company Shares: % Value 2021-2026
Products
- Ai-Powered Assistants Reimagine the Booking Product as a Conversational Journey
- Bundled and Experiential Products Broaden the Definition of Travel
- Segmented Personalisation and Digital Channels Reshape Competitive Dynamics
Economic Context
- CHART 67 Economic Context for Booking
- CHART 68 Real Gdp Growth 2021-2031
- CHART 69 Inflation 2021-2031
Consumer Context
- CHART 70 Consumer Context for Booking
- CHART 71 Population 2021-2031
- CHART 72 Population by Generation 2026
- CHART 73 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
