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PUBLISHER: Euromonitor International | PRODUCT CODE: 2146147
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146147
Travel in France
PUBLISHED:
PAGES: 81 Pages
DELIVERY TIME: 1-2 business days
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Travel in France in 2026 records positive momentum, though this lags behind the European average and reflects a mature environment facing moderate growth prospects. The attractiveness of travel in France is underpinned by robust in-destination spend, resilient hotel sales, and the expansion of premium and international packages, but is tempered by ongoing regulatory tightening, subdued outbound demand, and economic headwinds such as a rising unemployment rate and high public debt. Brands seeking...
Euromonitor International's Travel in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: TTFR
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Travel
Industry Performance
- Travel Polarises between Premium Demand and Value-Driven Budgeting
- Air France Leverages Brand and Loyalty to Capture Premium and Value Travellers
- CHART 2 Air France Leverages Brand and Loyalty to Capture Premium and Value Travellers
- Airbnb Adapts to Stricter Regulation by Promoting Rural and Off-Season Stays
- CHART 3 Airbnb Adapts to New Regulations
- CHART 4 Travel Sales by Category: Value 2026
What's Next?
- Atout France to Accelerate Investment to Drive Premium Visitor Spending
- CHART 5 Analyst Insight for Travel
- Hotels to Reinforce Lead as Digital Platforms Reshape Booking Dynamics
- Ai and Regulation Reshape Value Creation for Suppliers and Intermediaries
- CHART 6 Forecast Travel Sales by Category: Value 2026-2031
Competitive Landscape
- Air France-Klm and Airbnb France Adapt to Regulatory and Cost Headwinds to Sustain Leadership
- Marietton Developpement Acquisition and Fuaj Rescue Reshape Travel Group Dynamics
Products
- Polarisation Drives Dual Product Design across Premium and Value Tiers
- Short-Term Rental Platforms Re-Engineer Product Features for Compliance
- CHART 7 Club Med and Booking.Com Offer Instant Customer Service and Simplified Destination Search
- Ai and Digital Tools Redefine the Travel Product Experience
Economic Context
- CHART 8 Economic Context for Travel
- CHART 9 Real Gdp Growth 2021-2031
- CHART 10 Inflation 2021-2031
Consumer Context
- CHART 11 Consumer Context for Travel
- CHART 12 Population 2021-2031
- CHART 13 Population by Generation 2026
- CHART 14 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
TOURISM FLOWS IN FRANCE
Key Data Insights
- 2026 Developments
- Tourism Flows Summary
Key Industry Trends
- CHART 15 Key Industry Trends for Tourism Flows
Industry Performance
- French Tourism Flows Hold Steady Amid Economic Moderation
- Relais & Chateaux Elevates Premium Travel as Domestic Spending Leads
- CHART 16 Relais & Chateaux: the Anglo-Normand Castle of Richeux in Front of Mont-Saint-Michel
- Operators Diversify Routes as Traveller Profiles Polarise
- CHART 17 Bonjour Quebec: the Campaign From La Belle Province Aimed at Multiple Age Groups
- CHART 18 Tourism Flows by Category: Value 2026
- CHART 19 Inbound Arrivals by Country: Number of Trips 2021-2026
- CHART 20 Outbound Departures by Destination: Number of Trips 2021-2026
What's Next?
- Tourism Flows to Grow on Value Sensitivity and Strategic Capacity Allocation
- CHART 21 Analyst Insight for Tourism Flows
- French Travellers to Seek Value as Outbound Trips Grow but Budgets Tighten
- Destination France 2030 to Transform Regional Travel through Sustainability and Ai
- CHART 22 Forecast Tourism Flows by Category: Value 2026-2031
- CHART 23 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031
- CHART 24 Forecast Outbound Departures by Country: Number of Trips 2026-2031
Products
- Voyageurs Du Monde Embeds Rail and Sustainability into Itinerary Product Design
- CHART 25 Voyageurs Du Monde: Turning Geopolitical Risk into High-Value, Resilient Travel Corridors
- Relais & Chateaux Packages Stays around Culinary and Cultural Product Formats
- Bonjour Quebec Engineers a Modular Digital Campaign Product for Segmented Audiences
Economic Context
- CHART 26 Economic Context for Tourism Flows
- CHART 27 Real Gdp Growth 2021-2031
- CHART 28 Inflation 2021-2031
Consumer Context
- CHART 29 Consumer Context for Tourism Flows
- CHART 30 Population 2021-2031
- CHART 31 Population by Generation 2026
- CHART 32 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
AIRLINES IN FRANCE
Key Data Insights
- 2026 Developments
- Airlines Summary
Key Industry Trends
- CHART 33 Key Industry Trends for Airlines
Industry Performance
- Market Growth Moderates Amid Rising Costs
- CHART 34 Unavoidable Price Increases Impact Medium- and Long-Haul Flights
- Value Polarisation Shapes the Competitive Landscape
- CHART 35 Air France Orients Strategy Towards Premiumisation
- Digitalisation Transforms the Passenger Journey
- CHART 36 Biometric System Reduces Friction and Personalises Customer Experience
- CHART 37 Airlines Sales: Value 2021-2031
What's Next?
- Air France to Leverage Generative Ai While Tax Hikes Limit Investment
- CHART 38 Analyst Insight for Airlines
- Low-Cost Carriers to Lose Ground as Rail Offers Selective Alternatives
- Population to Stabilise as Spending Power Underpins Cautious Growth
- CHART 39 Forecast Airlines Sales: Value 2021-2031
Competitive Landscape
- Air France-Klm Consolidates Its Market Lead
- Challengers Expand While Established Carriers Retreat
- CHART 40 Airlines Gbo Company Shares: % Value 2021-2026
Products
- Sustainability and Personalisation Drive Innovation
- Carriers Launch New Products and Service Tiers
- Innovation Reshapes Competitive Positioning and Revenue
Economic Context
- CHART 41 Economic Context for Airlines
- CHART 42 Real Gdp Growth 2021-2031
- CHART 43 Inflation 2021-2031
Consumer Context
- CHART 44 Consumer Context for Airlines
- CHART 45 Population 2021-2031
- CHART 46 Population by Generation 2026
- CHART 47 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
LODGING (DESTINATION) IN FRANCE
Key Data Insights
- 2026 Developments
- Lodging (Destination) Summary
Key Industry Trends
- CHART 48 Key Industry Trends for Lodging (Destination)
Industry Performance
- B&B Hotels Accelerates Expansion as Budget Demand Persists
- CHART 49 B&B Hotels Grows Despite Declining Budget Segment
- Sandaya Transforms Outdoor Stays with Premium Glamping Experiences
- CHART 50 Glamping Gains Traction as Travellers Seek Return to Nature
- Airbnb Adapts to Regulation by Shifting Focus to Rural France
- CHART 51 Airbnb Faces New Regulations
- CHART 52 Lodging (Destination) Sales: Value 2021-2031
- CHART 53 Lodging (Destination) Sales by Category: Value 2026
What's Next?
- Hotels to Retain Value Dominance While Short-Term Rentals Deliver Fastest Growth
- CHART 54 Analyst Insight for Lodging (Destination)
- Eco-Lodges and Slow Tourism to Attract Gen Z and Millennials
- Accor's Ai Initiatives to Free up Staff and Enhance Guest Experience
- CHART 55 Forecast Lodging (Destination) Sales: Value 2021-2031
- CHART 56 Forecast Lodging (Destination) Sales by Category: Value 2021-2031
Products
- Accor Deploys Generative Ai to Personalise Guest Journeys and Streamline Operations
- Eco-Lodges and Sustainable Design Elevate Rural and Coastal Concepts
- Hybrid and Collaborative Formats Capture Flexible, Budget-Conscious Demand
Economic Context
- CHART 57 Economic Context for Lodging (Destination)
- CHART 58 Real Gdp Growth 2021-2031
- CHART 59 Inflation 2021-2031
Consumer Context
- CHART 60 Consumer Context for Lodging (Destination)
- CHART 61 Population 2021-2031
- CHART 62 Population by Generation 2026
- CHART 63 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BOOKING IN FRANCE
Key Data Insights
- 2026 Developments
- Booking Summary
Key Industry Trends
- CHART 64 Key Industry Trends for Booking
Industry Performance
- Gie Manor Pivots to Safer Destinations to Sustain Bookings and Reassure Travellers
- CHART 65 Gie Manor Retreats to Safer, Closer Destinations to Avoid Waning Profitability
- Booking Online Outpaces Booking Offline as Digital Adoption Accelerates
- CHART 66 Clubmed and Booking.Com Provide Instant Customer Service and Simplified Destination Search
- Ovoyages Adapts Portfolios and Pricing to Maintain Customer Trust Amid Crisis
- CHART 67 Ovoyages Demonstrates Crisis Response Strength through Repatriation and Low Prices
- CHART 68 Booking Sales: Value 2021-2031
- CHART 69 Booking Sales by Category: Value 2026
What's Next?
- Booking Market to Moderate toward Steadier Growth
- CHART 70 Analyst Insight for Booking
- Niche Experiences to Fragment the Intermediary Landscape
- Ai Tools to Reshape Travel Planning as Direct Suppliers Gain Ground
- CHART 71 Forecast Booking Sales: Value 2021-2031
- CHART 72 Forecast Booking Sales by Category: Value 2026-2031
Competitive Landscape
- Booking.Com Leads through Digital Adoption and Ai
- Acquisitions Reshape Business and Group Travel
- CHART 73 Travel Intermediaries Gbo Company Shares: Value 2021-2026
Products
- Ai Adoption and Generative Tools Reshape the Travel Planning Journey
- Amex Gbt Leverages Proprietary Technology Platforms to Drive Business Travel Growth
- Experiences Platforms Compete on Inventory Depth, Technology and Niche Positioning
Economic Context
- CHART 74 Economic Context for Booking
- CHART 75 Real Gdp Growth 2021-2031
- CHART 76 Inflation 2021-2031
Consumer Context
- CHART 77 Consumer Context for Booking
- CHART 78 Population 2021-2031
- CHART 79 Population by Generation 2026
- CHART 80 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
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