PUBLISHER: Euromonitor International | PRODUCT CODE: 2146139
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146139
Travel in Germany
Travel in Germany is expected to demonstrate sustained momentum in 2026, with growth of 3% in retail value sales to EUR142,585 million, outperforming a region still recovering from prior disruptions and marked by less stable international flows. Robust domestic activity, evidenced by a stable population and moderate inflation, underpins resilience and enables the absorption of global volatility, making travel in Germany highly attractive for brands that can align with local demand patterns. The...
Euromonitor International's Travel in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Travel
Industry Performance
- Domestic Demand Anchors Resilient Travel Growth Amid Volatility
- Domestic Mobility and In-Destination Spending Outpace Traditional Air Travel
- Digital Personalisation and Automation Define Product Innovation Standards
- CHART 2 Travel Sales by Category: Value 2026
What's Next?
- Affluent Travellers to Sustain Premium Demand as Price-Sensitive Consumers Adapt Trip Patterns
- CHART 3 Analyst Insight for Travel
- Ai-Driven Personalisation and Flexible Offerings to Reshape Booking and Travel Planning
- CHART 4 Forecast Travel Sales by Category: Value 2026-2031
Competitive Landscape
- Dertour and Tui Sustain Lead as Digital Platforms Reinforce Stability
Products
- Lufthansa Repositions Towards Premium Long-Haul Products
- CHART 5 Lufthansa Prioritises Premium Long-Haul Travel
- Emma'S Ai Guidance Redefines Travel Planning and Customer Experience
- CHART 6 Gntb Scales Ai Travel Assistant, Emma
- Check24 and Fit Reisen Capture Growth through Product Specialisation
Economic Context
- CHART 7 Economic Context for Travel
- CHART 8 Real Gdp Growth 2021-2031
- CHART 9 Inflation 2021-2031
Consumer Context
- CHART 10 Consumer Context for Travel
- CHART 11 Population 2021-2031
- CHART 12 Population by Generation 2026
- CHART 13 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
TOURISM FLOWS IN GERMANY
Key Data Insights
- 2026 Developments
- Tourism Flows Summary
Key Industry Trends
- CHART 14 Key Industry Trends for Tourism Flows
Industry Performance
- Outbound Travel Remains Resilient and Outpaces Domestic and Inbound Flows
- Outbound Demand Drives Shift Towards Rail and Premium Travel
- CHART 15 Lufthansa Cuts Domestic Flights in 2026
- Gntb Campaigns Promote Immersive and Sustainable Travel Experiences
- CHART 16 Tourism Flows Spending by Category: Value 2026
- CHART 17 Inbound Arrivals by Country: Number of Trips 2021-2026
- CHART 18 Outbound Departures by Destination: Number of Trips 2021-2026
What's Next?
- Higher-Spending Travellers to Sustain Premium Outbound Demand Despite Shifting Preferences
- CHART 19 Analyst Insight for Tourism Flows
- Rail and Local Experiences to Reshape Domestic and Short-Haul Travel Patterns
- CHART 20 Forecast Tourism Flows Spending by Category: Value 2026-2031
- CHART 21 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031
- CHART 22 Forecast Outbound Departures by Country: Number of Trips 2026-2031
Products
- Digital Platforms Reshape How Travellers Discover and Book Experiences
- Sustainable Product Design Gains Traction across the Travel Value Chain
- Immersive and Hyper-Local Experiences Redefine Destination Offerings
Economic Context
- CHART 23 Economic Context for Tourism Flows
- CHART 24 Real Gdp Growth 2021-2031
- CHART 25 Inflation 2021-2031
Consumer Context
- CHART 26 Consumer Context for Tourism Flows
- CHART 27 Population 2021-2031
- CHART 28 Population by Generation 2026
- CHART 29 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
AIRLINES IN GERMANY
Key Data Insights
- 2026 Developments
- Airlines Summary
Key Industry Trends
- CHART 30 Key Industry Trends for Airlines
Industry Performance
- Airlines Face Moderating Demand and Rising Cost Pressures
- Premium and Budget Polarisation Reshapes Airline Pricing and Service
- Demographics and Spending Support Resilient, Selective Travel Demand
- CHART 31 Airlines Sales: Value 2021-2031
What's Next?
- Slower Growth and Rail Competition to Reshape Route Priorities
- CHART 32 Analyst Insight for Airlines
- External Shocks and Fuel Costs Set to Create Two-Tier Market
- Rail Integration and Sustainability Tensions to Challenge Airlines
- CHART 33 Forecast Airlines Sales: Value 2021-2031
Competitive Landscape
- Lufthansa Leverages Brand Strength and Network Breadth to Reinforce Lead
- CHART 34 Airlines Gbo Company Shares: % Value 2021-2026
Products
- Lufthansa Prioritises Premium Cabin Offerings on Long-Haul Routes
- CHART 35 Lufthansa Grows Long-Haul Premium Flights
- Ryanair Withdraws Capacity as Network Rebalancing Reshapes Connectivity
- Structural Cost Pressures Constrain Product and Network Investment
Economic Context
- CHART 36 Economic Context for Airlines
- CHART 37 Real Gdp Growth 2021-2031
- CHART 38 Inflation 2021-2031
Consumer Context
- CHART 39 Consumer Context for Airlines
- CHART 40 Population 2021-2031
- CHART 41 Population by Generation 2026
- CHART 42 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
LODGING (DESTINATION) IN GERMANY
Key Data Insights
- 2026 Developments
- Lodging (Destination) Summary
Key Industry Trends
- CHART 43 Key Industry Trends for Lodging (Destination)
Industry Performance
- Value-Driven Camping Grows as Hotels Pursue Premiumisation
- Short-Term Rentals and Camping Gain as Mid-Market Hotels Lose Ground
- Ai and Digitalisation Reshape Traveller Engagement and Operations
- CHART 44 Lodging (Destination) Sales: Value 2021-2031
- CHART 45 Lodging (Destination) Sales by Category: Value 2026
What's Next?
- Domestic Demand and Automation Set to Anchor Steady Growth
- CHART 46 Analyst Insight for Lodging (Destination)
- Short-Term Rentals to Outpace Hotels Amid Value-Driven Demand
- Labour Shortages and Digitalisation to Reshape Operational Strategies
- CHART 47 Forecast Lodging (Destination) Sales: Value 2021-2031
- CHART 48 Forecast Lodging (Destination) Sales by Category: Value 2021-2031
Products
- Camping Operators Redesign Units with Sustainable Materials
- Ai Tools Personalise the Digital Guest Journey
- CHART 49 Gntb'S Ai Influencer "Emma" Scales Digital Destination Marketing
- Hotels Embed Technology in Design-Led Extended-Stay Formats
Economic Context
- CHART 50 Economic Context for Lodging (Destination)
- CHART 51 Real Gdp Growth 2021-2031
- CHART 52 Inflation 2021-2031
Consumer Context
- CHART 53 Consumer Context for Lodging (Destination)
- CHART 54 Population 2021-2031
- CHART 55 Population by Generation 2026
- CHART 56 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BOOKING IN GERMANY
Key Data Insights
- 2026 Developments
- Booking Summary
Key Industry Trends
- CHART 57 Key Industry Trends for Booking
Industry Performance
- Ai Tools and Digitalisation Transform Travel Booking Behaviour
- Offline Booking Proves Resilient as Demand Polarises
- Fragmented Channels and Flexibility Reshape Booking Journeys
- CHART 58 German Travel Splits between Early and Last-Minute Bookings
- CHART 59 Booking Sales: Value 2021-2031
- CHART 60 Booking Sales by Category: Value 2026
What's Next?
- Hybrid Booking Habits to Sustain Demand for Cross-Channel Presence
- CHART 61 Analyst Insight for Booking
- Fragmented Booking Behaviour to Drive Competition beyond Price
- CHART 62 Forecast Booking Sales: Value 2021-2031
- CHART 63 Forecast Booking Sales by Category: Value 2026-2031
Competitive Landscape
- Dertour and Booking.Com Defend Dominance as Price-Led Rivals Intensify Competition
- Emerging Players Gain Share through Price-Led Comparison Strategies
- CHART 64 Travel Intermediaries Gbo Company Shares: % Value 2021-2026
Products
- Expedia Drives Ai-Powered Personalisation in Booking
- CHART 65 Expedia Launches Ai Trip Planning and Booking Tools
- Tui Counters Demand Polarisation with Price-Stability Measures
- CHART 66 Tui Offers Early Booking Discounts and Fixed Prices
- Fewo-Direkt Adapts to Fragmented Booking with Flexible Options
Economic Context
- CHART 67 Economic Context for Booking
- CHART 68 Real Gdp Growth 2020-2030
- CHART 69 Inflation 2020-2030
Consumer Context
- CHART 70 Consumer Context for Booking
- CHART 71 Population 2020-2030
- CHART 72 Consumer Expenditure 2020-2030
- CHART 73 Population by Generation 2025
- Country Reports Disclaimer
