PUBLISHER: Euromonitor International | PRODUCT CODE: 1761618
PUBLISHER: Euromonitor International | PRODUCT CODE: 1761618
Consumer Values and Behaviour in the US
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Americans are concerned that the cost of everyday items are going up
Older generations feel comfortable expressing their identity with friends and family
Americans have a habit for testing out new goods and offerings
Millennials extensively research the brands they prefer
Consumers in the US foresee that their current level of happiness will improve in the future
Baby Boomers expect to have more free time for themselves
While at home, consumers in the US exercise
Safe location remains the most desired home feature
Americans prefer to cook or bake dishes for themselves
Americans say that ordering food for delivery is more convenient
Younger generations believe they are not skilled in the kitchen
Americans look for healthy ingredients in food and beverages
Gen X expect to arrange their own preferred working hours
Consumers in the US primarily desire to earn a high salary
Consumers say they have a strict boundary between work and personal life
Consumers in the US prefer interacting with their friends virtually
Younger generations like to go to the movies as leisure activity
Americans prioritise getting the best return on money spent when travelling
Older generations expect getting the best return on money spent options when on vacation
Consumers in the US engage in walking or hiking
Younger generations like to run or jog
Consumers are interested in meditation to improve wellbeing
Consumers in the US are concerned about climate change
Consumers actively pursuing environmentally-conscious lifestyles
Americans motivated to use products that are designed to reduce energy consumption
Consumers utilize social media to voice their perspective on current issues
Consumers like to find bargains
Baby Boomers prefer to shop at locally-owned stores
Consumers are open to purchasing used or pre-owned goods
Baby Boomers try to lead minimalist lifestyles, only spending money on essentials
Consumers in the US subscribe to online streaming services
Consumers set to increase spending on groceries
Younger generations foresee increasing spending on health and wellness the most
Consumers in the US are concerned about their current monetary status
Baby Boomers are comfortable with their current financial situation
Saving money remains top priority
Consumers actively manage data sharing and privacy settings
Millennials prefer online communication channels
Americans visit or update social networking site
Millennials regularly utilise messaging apps or platforms
Younger generations frequently make online purchases
Americans show support for companies by following their social media updates
Younger generations spread the word about a businesses' social media content
