PUBLISHER: Euromonitor International | PRODUCT CODE: 1767042
PUBLISHER: Euromonitor International | PRODUCT CODE: 1767042
Consumer Values and Behaviour in Spain
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Spanish onsumers have complex ideals, preferences and concerns
Older generations believe society embraces and validates their sense of self
Consumers like to try new products and services
Younger generations prioritize investing their money in activities over material possessions
Consumers anticipate that their level of happiness will increase in the future
Gen Z expect to work more than they do now
At home, consumers connect with friends or family virtually
Safe location remains the most desired home feature
Consumers in Spain prefer to cook or bake dish for themselves
Spaniards say that another member of the family usually prepares meals for them
Older generations have no desire to prepare their own meals
Consumers look for healthy ingredients in food and beverages
Millennials expect to be work close to their home
Consumers primarily desire to have a job security
Spaniards say they maintain a clear separation between their professional and personal life
Consumers connect with friends through digital means
Younger generations prefer socialising with friends in person
Spaniards prioritise getting the most value for money when travelling
Older generations expect secure location options when on vacation
Consumers in Spain engage in walking or hiking
Younger generations engage in exercises that involve lifting weights to build strength
Consumers are interested in massages to improve wellbeing
Spaniards are worried about climate change
Consumers actively engaged in adopting more sustainable behaviors
Spaniards motivated to utilize packaging that is environmentally sustainable
Consumers in Spain use social and political media to share their views
Consumers in Spain love searching for discounts
Older generations like to visit shopping malls
Spaniards frequently search for affordable and store-brand items
Baby Boomers search for products that feature labels that are straightforward
Consumers subscribe to streaming platforms on the internet
Spaniards expect to increase spending on travel/holidays
Gen Z set to increase spending on clothing and footwear the most
Consumers show apprehension regarding their current financial condition
Baby Boomers say they have sufficient funds easily accessible to handle any unforeseen crisis
Gen Z consumers focused on saving more money in future
Consumers in Spain are proactive in managing data sharing and privacy settings
Older generations say it is important to share data to receive individualised offers
Consumers use communication or messaging apps
Older generations regularly check or refresh profiles on social media platforms
Younger generations frequently make online purchases
Spaniards follow or like companies' social media feed or posts
Millennials provide feedback on products or services to companies via social media posts
