PUBLISHER: Euromonitor International | PRODUCT CODE: 1767070
PUBLISHER: Euromonitor International | PRODUCT CODE: 1767070
Consumer Values and Behaviour in Germany
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
German consumers have complex ideals, preferences and concerns
Millennials prioritize taking precautions for health and safety when leaving home
Consumers in Germany have a habit for testing out new goods and offerings
Baby Boomers carry out in-depth studies on the products and services they consume
Consumers in Germany look forward to having an increased amount of spare time
Younger generations expect they will be better off financially
While at home, consumers in Germany connect with friends or family virtually
Safe location is the most appreciated home feature among Germans
Consumers prefer to prepare meals for themselves
Consumers claim to be too busy to prepare meals
Younger generations say that someone else living with them makes the meals
Germans look for healthy ingredients in food and beverages
Older generations expect to have the option of working from their own residence
Germans primarily desire to guarantee a sense of safety in career
Germans say they uphold a division between their job and private life
Consumers connect with friends through digital means
Younger generations go to sporting events
Consumers' top travel motivation - getting the most value for money
Younger generations expect hotels and resorts to be all-inclusive
Consumers walk or hike for exercise
Gen Z engage in exercises that involve lifting weights to build strength
Consumers are interested in massages to improve wellbeing
Consumers are worried about climate change
Consumers actively working towards greener and more sustainable practices
Germans motivated to use eco-friendly materials for packaging
Consumers in Germany influence by the social and political beliefs of companies
Consumers have a fondness for great bargains
Baby Boomers prefer to support locally-owned stores
Germans frequently search for affordable and store-brand items
Older generations are interested in acquiring items that have been previously owned
Germans subscribe to digital platforms for streaming content
Consumers set to increase spending on groceries
Younger generations foresee increasing spending on groceries the most
Consumers in Germany are concerned about their current financial situation
Gen Z resort to using credit cards or overdrafts to cover expenses
Younger generations aiming to save more money in future
Consumers in Germany are proactive in managing data sharing and privacy settings
Younger generations voluntarily disclose personal details on the internet
Consumers employ messaging or communication applications
Younger generations regularly access social media accounts to edit profiles
Younger consumers frequently read other consumers reviews online
Germans offer insights of a companies' offerings online
Generation Z most frequent in their interactions with brands or companies online
