Global Toys And Games Market 2026-2030

Description

The global toys and games market is forecasted to grow by USD 92192.2 mn during 2025-2030, accelerating at a CAGR of 8.5% during the forecast period. The report on the global toys and games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by synergy with entertainment industry and licensed merchandise, growing influence of kidult market, increasing parental emphasis on educational value and skill development.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2025
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	8%
CAGR	8.5%
Incremental Value	$92192.2 mn

Technavio's global toys and games market is segmented as below:

By Product

Activity and ride-on toys
Infant and pre-school toys
Games and puzzles
Plush toys
Others

By Distribution Channel

Offline
Online

By Application

Up to 8 years
Between 9 to 15 years

By Type

Creativity
STEM skills
Social-emotional development
Problem-solving

Geography

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
APAC
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
South America
- Brazil
- Argentina
- Chile
Middle East and Africa
- UAE
- South Africa
- Turkey
- Egypt
Rest of World (ROW)

This study identifies the integration of technology and rise of phygital play as one of the prime reasons driving the global toys and games market growth during the next few years. Also, growing emphasis on sustainability and ethical manufacturing and rise of immersive, story-driven experiences will lead to sizable demand in the market.

The report on the global toys and games market covers the following areas:

Global toys and games market sizing
Global toys and games market forecast
Global toys and games market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global toys and games market vendors that include Bandai Namco Holdings Inc., Clementoni Spa, Crayola, Funko Inc., geobra Brandstatter Stiftung Co, Hasbro Inc., JAKKS Pacific Inc., LEGO System AS, Mattel Inc., Melissa and Doug, MGA Entertainment Inc., Moose Enterprise Pty. Ltd., Playmates Toys Ltd, Ravensburger AG, Schleich GmbH, Simba Dickie Group GmbH, Spin Master Corp., Takara Tomy Co. Ltd., VTech Holdings Ltd., ZURU Inc.. Also, the global toys and games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR41411

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
2.3 Factors of disruption
2.4 Impact of drivers and challenges

3 Market Landscape

3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis

4 Market Sizing

4.1 Market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

5.1 Global Toys And Games Market 2020 - 2024
- Historic Market Size - Data Table on Global Toys And Games Market 2020 - 2024 ($ million)
5.2 Product segment analysis 2020 - 2024
- Historic Market Size - Product Segment 2020 - 2024 ($ million)
5.3 Distribution Channel segment analysis 2020 - 2024
- Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
5.4 Application segment analysis 2020 - 2024
- Historic Market Size - Application Segment 2020 - 2024 ($ million)
5.5 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
5.6 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
5.7 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on Global Toys and Games Market
6.2 Impact of Geopolitical Conflicts on Global Toys and Games Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition

8 Market Segmentation by Product

8.1 Market segments
8.2 Comparison by Product
8.3 Activity and ride-on toys - Market size and forecast 2025-2030
8.4 Infant and pre-school toys - Market size and forecast 2025-2030
8.5 Games and puzzles - Market size and forecast 2025-2030
8.6 Plush toys - Market size and forecast 2025-2030
8.7 Others - Market size and forecast 2025-2030
8.8 Market opportunity by Product
- Market opportunity by Product ($ million)

9 Market Segmentation by Distribution Channel

9.1 Market segments
9.2 Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2025-2030
9.4 Online - Market size and forecast 2025-2030
9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)

10 Market Segmentation by Application

10.1 Market segments
10.2 Comparison by Application
10.3 Up to 8 years - Market size and forecast 2025-2030
10.4 Between 9 to 15 years - Market size and forecast 2025-2030
10.5 Market opportunity by Application
- Market opportunity by Application ($ million)

11 Market Segmentation by Type

11.1 Market segments
11.2 Comparison by Type
11.3 Creativity - Market size and forecast 2025-2030
11.4 STEM skills - Market size and forecast 2025-2030
11.5 Social-emotional development - Market size and forecast 2025-2030
11.6 Problem-solving - Market size and forecast 2025-2030
11.7 Market opportunity by Type
- Market opportunity by Type ($ million)

12 Customer Landscape

12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

13.1 Geographic segmentation
13.2 Geographic comparison
13.3 North America - Market size and forecast 2025-2030
- 13.3.1 US - Market size and forecast 2025-2030
- 13.3.2 Canada - Market size and forecast 2025-2030
- 13.3.3 Mexico - Market size and forecast 2025-2030
13.4 Europe - Market size and forecast 2025-2030
- 13.4.1 Germany - Market size and forecast 2025-2030
- 13.4.2 UK - Market size and forecast 2025-2030
- 13.4.3 France - Market size and forecast 2025-2030
- 13.4.4 Italy - Market size and forecast 2025-2030
- 13.4.5 Spain - Market size and forecast 2025-2030
- 13.4.6 The Netherlands - Market size and forecast 2025-2030
13.5 APAC - Market size and forecast 2025-2030
- 13.5.1 China - Market size and forecast 2025-2030
- 13.5.2 Japan - Market size and forecast 2025-2030
- 13.5.3 India - Market size and forecast 2025-2030
- 13.5.4 South Korea - Market size and forecast 2025-2030
- 13.5.5 Australia - Market size and forecast 2025-2030
- 13.5.6 Indonesia - Market size and forecast 2025-2030
13.6 South America - Market size and forecast 2025-2030
- 13.6.1 Brazil - Market size and forecast 2025-2030
- 13.6.2 Argentina - Market size and forecast 2025-2030
- 13.6.3 Chile - Market size and forecast 2025-2030
13.7 Middle East and Africa - Market size and forecast 2025-2030
- 13.7.1 Saudi Arabia - Market size and forecast 2025-2030
- 13.7.2 UAE - Market size and forecast 2025-2030
- 13.7.3 South Africa - Market size and forecast 2025-2030
- 13.7.4 Turkey - Market size and forecast 2025-2030
- 13.7.5 Egypt - Market size and forecast 2025-2030
13.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity

14.1 Market drivers
- Synergy with entertainment industry and licensed merchandise
- Growing influence of kidult market
- Increasing parental emphasis on educational value and skill development
14.2 Market challenges
- Intense competition from digital entertainment
- Supply chain complexity and geopolitical volatility
- Evolving safety regulations and sustainability mandates
14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
14.4 Market opportunities
- Integration of technology and rise of phygital play
- Growing emphasis on sustainability and ethical manufacturing
- Rise of immersive, story-driven experiences

15 Competitive Landscape

15.1 Overview
15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
- Overview on factors of disruption
15.4 Industry risks
- Impact of key risks on business

16 Competitive Analysis

16.1 Companies profiled
- Companies covered
16.2 Company ranking index
- Company ranking index
16.3 Market positioning of companies
- Matrix on companies position and classification
16.4 Bandai Namco Holdings Inc.
- Bandai Namco Holdings Inc. - Overview
- Bandai Namco Holdings Inc. - Business segments
- Bandai Namco Holdings Inc. - Key offerings
- Bandai Namco Holdings Inc. - Segment focus
- SWOT
16.5 Crayola
- Crayola - Overview
- Crayola - Product / Service
- Crayola - Key offerings
- SWOT
16.6 Funko Inc.
- Funko Inc. - Overview
- Funko Inc. - Product / Service
- Funko Inc. - Key offerings
- SWOT
16.7 Hasbro Inc.
- Hasbro Inc. - Overview
- Hasbro Inc. - Business segments
- Hasbro Inc. - Key offerings
- Hasbro Inc. - Segment focus
- SWOT
16.8 JAKKS Pacific Inc.
- JAKKS Pacific Inc. - Overview
- JAKKS Pacific Inc. - Business segments
- JAKKS Pacific Inc. - Key offerings
- JAKKS Pacific Inc. - Segment focus
- SWOT
16.9 Mattel Inc.
- Mattel Inc. - Overview
- Mattel Inc. - Business segments
- Mattel Inc. - Key offerings
- Mattel Inc. - Segment focus
- SWOT
16.10 Melissa and Doug
- Melissa and Doug - Overview
- Melissa and Doug - Product / Service
- Melissa and Doug - Key offerings
- SWOT
16.11 MGA Entertainment Inc.
- MGA Entertainment Inc. - Overview
- MGA Entertainment Inc. - Product / Service
- MGA Entertainment Inc. - Key offerings
- SWOT
16.12 Moose Enterprise Pty. Ltd.
- Moose Enterprise Pty. Ltd. - Overview
- Moose Enterprise Pty. Ltd. - Product / Service
- Moose Enterprise Pty. Ltd. - Key offerings
- SWOT
16.13 Playmates Toys Ltd
- Playmates Toys Ltd - Overview
- Playmates Toys Ltd - Product / Service
- Playmates Toys Ltd - Key offerings
- SWOT
16.14 Ravensburger AG
- Ravensburger AG - Overview
- Ravensburger AG - Product / Service
- Ravensburger AG - Key offerings
- SWOT
16.15 Spin Master Corp.
- Spin Master Corp. - Overview
- Spin Master Corp. - Business segments
- Spin Master Corp. - Key offerings
- Spin Master Corp. - Segment focus
- SWOT
16.16 Takara Tomy Co. Ltd.
- Takara Tomy Co. Ltd. - Overview
- Takara Tomy Co. Ltd. - Product / Service
- Takara Tomy Co. Ltd. - Key offerings
- SWOT
16.17 VTech Holdings Ltd.
- VTech Holdings Ltd. - Overview
- VTech Holdings Ltd. - Business segments
- VTech Holdings Ltd. - Key offerings
- VTech Holdings Ltd. - Segment focus
- SWOT
16.18 ZURU Inc.
- ZURU Inc. - Overview
- ZURU Inc. - Product / Service
- ZURU Inc. - Key offerings
- SWOT

17 Appendix

17.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
17.3 Currency conversion rates for US$
- Currency conversion rates for US$
17.4 Research methodology
- Research methodology
17.5 Data procurement
- Information sources
17.6 Data validation
- Data validation
17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
17.8 Data synthesis
- Data synthesis
17.9 360 degree market analysis
- 360 degree market analysis
17.10 List of abbreviations
- List of abbreviations