PUBLISHER: The Business Research Company | PRODUCT CODE: 1742139
PUBLISHER: The Business Research Company | PRODUCT CODE: 1742139
Generative Artificial Intelligence (AI) in digital marketing refers to the use of AI-driven models and algorithms to create, optimize, and automate marketing content, campaigns, and customer interactions. This technology leverages machine learning, natural language processing, and deep learning techniques to generate text, images, videos, and other forms of digital content that are tailored to specific audiences.
The generative artificial intelligence (AI) in digital marketing market consists of sales of generative artificial intelligence (AI) in digital marketing and related services by entities (organizations, sole traders and partnerships) that are primarily used by businesses, marketers, and advertising agencies to enhance customer engagement, improve marketing efficiency, and drive conversions. It is employed across various digital marketing channels, including search engines, social media, email, and mobile platforms, to personalize customer experiences and optimize advertising strategies.
The global generative artificial intelligence (AI) in digital marketing market was valued at $647.87 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 30.00%.
Increased Adoption Of Digital Channels
The increased adoption of digital channels fueled the growth of the generative artificial intelligence (AI) in digital marketing market during the historic period. Digital channels refer to online platforms and technologies that facilitate communication, interaction, and transactions between businesses and consumers through websites, social media, mobile apps, email, and other digital mediums. The increased adoption of digital channels is driven by factors such as the growing reliance on e-commerce, advancements in AI-driven personalization, and the rising penetration of smartphones, with the surge in smartphone usage evidenced by a steady increase in global internet users accessing digital platforms via mobile devices. Generative artificial intelligence (AI) plays a crucial role in enhancing digital marketing within the increased adoption of digital channels by enabling personalized content creation, automating customer interactions, and optimizing campaign strategies to improve engagement and conversion rates. For instance, in February 2024, according to the data published by the Australian Communications and Media Authority, an Australia-based independent Commonwealth statutory authority, social media became the main news source for 46% of 18-24-year-olds in 2023, up from 28% comparing 2022. Therefore, the increased adoption of digital channels drove the growth of the generative artificial intelligence (AI) in digital marketing market.
AI-Powered Advertising Suite Revolutionizing Automated Content Creation For Marketers
Major companies operating in the generative artificial intelligence (AI) in digital marketing market are focusing on developing innovative solutions such as the AI-powered advertising suite to enhance advertising content creation through AI-driven automation. An artificial intelligence (AI)-powered advertising suite is a comprehensive set of tools that leverages artificial intelligence to automate, optimize, and personalize advertising processes, including ad creation, targeting, budget allocation, and campaign performance prediction, to enhance efficiency and effectiveness in reaching target audiences. For instance, in October 2024, Amazon Ads, a US-based platform for custom advertising and business training, launched AI Creative Studio and Audio Generator to streamline ad content creation using generative AI. These tools enable advertisers to effortlessly produce high-quality images, videos, and audio ads from a single product shot or description, eliminating traditional creative barriers. By integrating AI-powered automation, the platform empowers brands to generate dynamic, trend-driven campaigns, refine ad creatives across multiple formats, and enhance audience engagement with minimal time and cost investment.
The global generative artificial intelligence (AI) in digital marketing market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 15.2% of the total market in 2023.
Generative Artificial Intelligence (AI) In Digital Marketing Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global generative artificial intelligence (AI) in digital marketing market as it emerges from the COVID-19 shut down.
Where is the largest and fastest-growing market for generative artificial intelligence (AI) in digital marketing? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The generative artificial intelligence (AI) in digital marketing market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider generative artificial intelligence (AI) in digital marketing market; and compares it with other markets.