Global Wrapping Paper Market Size Study & Forecast, by Material, by Application, by Design, by Sustainability and Regional Forecasts 2025-2035

Description

The Global Wrapping Paper Market is valued at approximately USD 5.308 billion in 2024 and is projected to rise steadily at a CAGR of 2.56% throughout 2025-2035. Wrapping paper, long associated with celebrations and seasonal gifting, has evolved into a vital component of the global packaging ecosystem. Beyond its decorative purpose, it increasingly functions as a branding medium for retailers, a creative expression tool for consumers, and a sustainable alternative to plastic-based packaging. The market has been propelled by rising gifting cultures, the booming e-commerce sector, and growing demand for aesthetically refined packaging. Moreover, the shift toward eco-friendly paper-based solutions continues to influence purchasing choices, encouraging manufacturers to innovate with recyclable fibers, plant-based inks, and biodegradable coatings.

As global consumer behavior tilts toward personalization and sustainable consumption, the wrapping paper industry has undergone a transformation. E-commerce-driven sales spikes-particularly during festive seasons-have amplified the use of premium, themed, and customizable wrapping papers. The proliferation of small businesses and home-based entrepreneurs, who rely heavily on visually appealing packaging for brand differentiation, has invigorated the industry. At the same time, environmental concerns surrounding plastic and metallic laminated alternatives have prompted a strong pivot toward greener substrates. Despite economic fluctuations and raw material cost volatility challenging manufacturers, the rising integration of digital printing technologies and the trend of curated packaging experiences continue to unlock new pathways for market expansion.

The detailed segments and sub-segments included in the report are:

By Material:

Paper
Foil
Plastic
Fabric

By Application:

Gifts
Packaging
Decorations
Crafts

By Design:

Seasonal
Patterned
Solid Color
Custom Printed

By Sustainability:

Recyclable
Compostable
Biodegradable
Reusable

By Region:

North America

U.S.
Canada

Europe

UK
Germany
France
Spain
Italy
Rest of Europe

Asia Pacific

China
India
Japan
Australia
South Korea
Rest of Asia Pacific

Latin America

Brazil
Mexico

Middle East & Africa

UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Paper-Based Wrapping Material is Expected to Dominate the Market

Among all materials, paper remains the most widely used and fastest-adopted wrapping medium. Its dominance stems from its affordability, versatility, and expanding acceptance as an environmentally responsible alternative. As consumers gravitate toward recyclable and biodegradable solutions, paper continues to strengthen its foothold across both commercial and household applications. Its ability to accommodate premium textures, advanced printing techniques, and diverse thematic designs further fuels its widespread appeal. While foil and fabric mediums cater to niche luxury segments, paper stands as the indispensable choice across global markets, underpinned by its strong alignment with sustainability-focused consumption patterns.

Seasonal Designs Lead in Revenue Contribution

Seasonal wrapping paper-encompassing holiday, festival, and event-driven themes-currently generates the highest revenue share. This category's performance is fueled by recurring global celebrations, particularly Christmas, New Year, Easter, and regional festivals, which trigger substantial demand surges. Seasonal designs benefit from high-volume bulk purchases by retailers, corporate gifting programs, and e-commerce marketplaces. Although custom-printed and patterned designs are expanding rapidly due to personalization trends, seasonal variants continue to command the largest revenue slice owing to their predictable cyclical demand, strong emotional appeal, and broad consumer resonance.

Across regions, North America dominated the market in 2025, backed by a strong gifting tradition, mature retail infrastructure, and high per-capita consumer spending on seasonal celebrations. The region's brands and retailers have increasingly embraced premium, themed, and sustainable wrapping solutions, strengthening the market's revenue profile. Meanwhile, Asia Pacific stands out as the fastest-growing region, fueled by its rapidly expanding middle-class population, rising disposable income, and the growing influence of Western gifting culture. Countries such as China, Japan, and India have seen a notable surge in festive season sales, wedding-related gifting, and decorative crafts-all of which intensify wrapping paper consumption. Europe maintains steady growth supported by stringent sustainability regulations and a well-established market for premium, artisanal wrapping options. Latin America and the Middle East & Africa continue to progress gradually as modern retail expands and cultural gifting events evolve.

Major market players included in this report are:

Hallmark Cards, Inc.
International Paper Company
Mondi Group
Smurfit Kappa Group
Nippon Paper Industries
Stora Enso
American Greetings Corporation
IG Design Group
Cleverpack
Artwrap
Prime Source
Huhtamaki
Renz Packaging
HSA Paper
Deva Designs

Global Wrapping Paper Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of the competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Wrapping Paper Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Wrapping Paper Market Forces Analysis

3.1. Market Forces Shaping The Global Wrapping Paper Market (2024-2035)
3.2. Drivers
- 3.2.1. the shift toward eco-friendly paper-based solutions
- 3.2.2. encouraging manufacturers to innovate with recyclable fibers
3.3. Restraints
- 3.3.1. economic fluctuations and raw material cost volatility
3.4. Opportunities
- 3.4.1. the rising integration of digital printing technologies

Chapter 4. Global Wrapping Paper Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Wrapping Paper Market Size & Forecasts by Material 2025-2035

5.1. Market Overview
5.2. Global Wrapping Paper Market Performance - Potential Analysis (2025)
5.3. Paper
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Foil
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035
5.5. Plastic
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market size analysis, by region, 2025-2035
5.6. Fabric
- 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.6.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Wrapping Paper Market Size & Forecasts by Application 2025-2035

6.1. Market Overview
6.2. Global Wrapping Paper Market Performance - Potential Analysis (2025)
6.3. Gifts
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. Packaging
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035
6.5. Decorations
- 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.5.2. Market size analysis, by region, 2025-2035
6.6. Crafts
- 6.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.6.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Wrapping Paper Market Size & Forecasts by Design 2025-2035

7.1. Market Overview
7.2. Global Wrapping Paper Market Performance - Potential Analysis (2025)
7.3. Seasonal
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035
7.4. Patterned
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market size analysis, by region, 2025-2035
7.5. Solid Color
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market size analysis, by region, 2025-2035
7.6. Custom Printed
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Wrapping Paper Market Size & Forecasts by Sustainability 2025-2035

8.1. Market Overview
8.2. Global Wrapping Paper Market Performance - Potential Analysis (2025)
8.3. Recyclable
- 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.3.2. Market size analysis, by region, 2025-2035
8.4. Compostable
- 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.4.2. Market size analysis, by region, 2025-2035
8.5. Biodegradable
- 8.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.5.2. Market size analysis, by region, 2025-2035
8.6. Reusable
- 8.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.6.2. Market size analysis, by region, 2025-2035

Chapter 9. Global Wrapping Paper Market Size & Forecasts by Region 2025-2035

9.1. Growth Wrapping Paper Market, Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America Wrapping Paper Market
- 9.3.1. U.S. Wrapping Paper Market
  - 9.3.1.1. Material breakdown size & forecasts, 2025-2035
  - 9.3.1.2. Application breakdown size & forecasts, 2025-2035
  - 9.3.1.3. Design breakdown size & forecasts, 2025-2035
  - 9.3.1.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.3.2. Canada Wrapping Paper Market
  - 9.3.2.1. Material breakdown size & forecasts, 2025-2035
  - 9.3.2.2. Application breakdown size & forecasts, 2025-2035
  - 9.3.2.3. Design breakdown size & forecasts, 2025-2035
  - 9.3.2.4. Sustainability breakdown size & forecasts, 2025-2035
9.4. Europe Wrapping Paper Market
- 9.4.1. UK Wrapping Paper Market
  - 9.4.1.1. Material breakdown size & forecasts, 2025-2035
  - 9.4.1.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.1.3. Design breakdown size & forecasts, 2025-2035
  - 9.4.1.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.4.2. Germany Wrapping Paper Market
  - 9.4.2.1. Material breakdown size & forecasts, 2025-2035
  - 9.4.2.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.2.3. Design breakdown size & forecasts, 2025-2035
  - 9.4.2.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.4.3. France Wrapping Paper Market
  - 9.4.3.1. Material breakdown size & forecasts, 2025-2035
  - 9.4.3.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.3.3. Design breakdown size & forecasts, 2025-2035
  - 9.4.3.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.4.4. Spain Wrapping Paper Market
  - 9.4.4.1. Material breakdown size & forecasts, 2025-2035
  - 9.4.4.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.4.3. Design breakdown size & forecasts, 2025-2035
  - 9.4.4.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.4.5. Italy Wrapping Paper Market
  - 9.4.5.1. Material breakdown size & forecasts, 2025-2035
  - 9.4.5.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.5.3. Design breakdown size & forecasts, 2025-2035
  - 9.4.5.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.4.6. Rest of Europe Wrapping Paper Market
  - 9.4.6.1. Material breakdown size & forecasts, 2025-2035
  - 9.4.6.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.6.3. Design breakdown size & forecasts, 2025-2035
  - 9.4.6.4. Sustainability breakdown size & forecasts, 2025-2035
9.5. Asia Pacific Wrapping Paper Market
- 9.5.1. China Wrapping Paper Market
  - 9.5.1.1. Material breakdown size & forecasts, 2025-2035
  - 9.5.1.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.1.3. Design breakdown size & forecasts, 2025-2035
  - 9.5.1.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.5.2. India Wrapping Paper Market
  - 9.5.2.1. Material breakdown size & forecasts, 2025-2035
  - 9.5.2.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.2.3. Design breakdown size & forecasts, 2025-2035
  - 9.5.2.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.5.3. Japan Wrapping Paper Market
  - 9.5.3.1. Material breakdown size & forecasts, 2025-2035
  - 9.5.3.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.3.3. Design breakdown size & forecasts, 2025-2035
  - 9.5.3.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.5.4. Australia Wrapping Paper Market
  - 9.5.4.1. Material breakdown size & forecasts, 2025-2035
  - 9.5.4.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.4.3. Design breakdown size & forecasts, 2025-2035
  - 9.5.4.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.5.5. South Korea Wrapping Paper Market
  - 9.5.5.1. Material breakdown size & forecasts, 2025-2035
  - 9.5.5.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.5.3. Design breakdown size & forecasts, 2025-2035
  - 9.5.5.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.5.6. Rest of APAC Wrapping Paper Market
  - 9.5.6.1. Material breakdown size & forecasts, 2025-2035
  - 9.5.6.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.6.3. Design breakdown size & forecasts, 2025-2035
  - 9.5.6.4. Sustainability breakdown size & forecasts, 2025-2035
9.6. Latin America Wrapping Paper Market
- 9.6.1. Brazil Wrapping Paper Market
  - 9.6.1.1. Material breakdown size & forecasts, 2025-2035
  - 9.6.1.2. Application breakdown size & forecasts, 2025-2035
  - 9.6.1.3. Design breakdown size & forecasts, 2025-2035
  - 9.6.1.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.6.2. Mexico Wrapping Paper Market
  - 9.6.2.1. Material breakdown size & forecasts, 2025-2035
  - 9.6.2.2. Application breakdown size & forecasts, 2025-2035
  - 9.6.2.3. Design breakdown size & forecasts, 2025-2035
  - 9.6.2.4. Sustainability breakdown size & forecasts, 2025-2035
9.7. Middle East and Africa Wrapping Paper Market
- 9.7.1. UAE Wrapping Paper Market
  - 9.7.1.1. Material breakdown size & forecasts, 2025-2035
  - 9.7.1.2. Application breakdown size & forecasts, 2025-2035
  - 9.7.1.3. Design breakdown size & forecasts, 2025-2035
  - 9.7.1.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.7.2. Saudi Arabia (KSA) Wrapping Paper Market
  - 9.7.2.1. Material breakdown size & forecasts, 2025-2035
  - 9.7.2.2. Application breakdown size & forecasts, 2025-2035
  - 9.7.2.3. Design breakdown size & forecasts, 2025-2035
  - 9.7.2.4. Sustainability breakdown size & forecasts, 2025-2035
- 9.7.3. South Africa Wrapping Paper Market
  - 9.7.3.1. Material breakdown size & forecasts, 2025-2035
  - 9.7.3.2. Application breakdown size & forecasts, 2025-2035
  - 9.7.3.3. Design breakdown size & forecasts, 2025-2035
  - 9.7.3.4. Sustainability breakdown size & forecasts, 2025-2035

Chapter 10. Competitive Intelligence

10.1. Top Market Strategies
10.2. Hallmark Cards, Inc.
- 10.2.1. Company Overview
- 10.2.2. Key Executives
- 10.2.3. Company Snapshot
- 10.2.4. Financial Performance (Subject to Data Availability)
- 10.2.5. Product/Services Port
- 10.2.6. Recent Development
- 10.2.7. Market Strategies
- 10.2.8. SWOT Analysis
10.3. International Paper Company
10.4. Mondi Group
10.5. Smurfit Kappa Group
10.6. Nippon Paper Industries
10.7. Stora Enso
10.8. American Greetings Corporation
10.9. IG Design Group
10.10. Cleverpack
10.11. Artwrap
10.12. Prime Source
10.13. Huhtamaki
10.14. Renz Packaging
10.15. HSA Paper
10.16. Deva Designs