PUBLISHER: Euromonitor International | PRODUCT CODE: 1841534
PUBLISHER: Euromonitor International | PRODUCT CODE: 1841534
Luxury Goods in Italy
Value sales of luxury goods in Italy experienced a moderate uptrend in 2025, driven by a combination of socioeconomic resilience and evolving consumer preferences. Despite ongoing economic uncertainties and inflationary pressures impacting general consumer spending, high-net-worth individuals and affluent tourists continued to fuel demand for luxury goods. The reputation for quality craftsmanship and the appeal of "Made in Italy" offerings played a significant role in sustaining this demand. The...
Euromonitor International's Luxury Goods in Italy report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2029 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Luxury Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Luxury goods in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Retail developments
- What next for luxury goods?
MARKET DATA
- Table 1 Sales of Luxury Goods by Category: Value 2020-2025
- Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
- Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
- Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
- Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
- Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
- Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
- Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
SOURCES
- Summary 1 Research Sources
EXPERIENTIAL LUXURY IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Rising demand for bespoke luxury experiences drives category growth
- Luxury consumers seek exclusivity and immersive experiences
- Artisanal and tailored luxury experiences add to overall value for consumers
PROSPECTS AND OPPORTUNITIES
- Rise in inbound arrivals and strong domestic tourism to support positive outlook
- Rising demand for experiential luxury to encourage new hotel openings
- Luxury operators to further adopt sustainable practices for responsible tourism
CATEGORY DATA
- Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
- Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
- Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
- Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
- Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
- Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
FINE WINES/CHAMPAGNE AND SPIRITS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Growing demand for premium and low alcohol beverages helps drive growth
- Brands look to drive growth through innovation
- Affluent consumers increasingly demand premium and authentic luxury
PROSPECTS AND OPPORTUNITIES
- Future growth to be driven by heritage and wellness trends
- Luxury brands to focus on sustainable innovation and experiential engagement
- Premiumisation to drive retail growth for at-home consumption
CATEGORY DATA
- Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
- Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
- Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
- Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
- Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
- Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
- Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
PREMIUM AND LUXURY CARS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Premium and luxury cars driven by sustainability and bespoke services
- Brands continue to invest in AI to offer convenience and support consumer choices
- Luxury car brands pivot towards electrification and advanced features
PROSPECTS AND OPPORTUNITIES
- Rising demand for eco-friendly luxury vehicles to drive future growth
- Luxury car brands to further invest in sustainable electric vehicle technology
- Luxury car manufacturers to prioritise technological innovations
CATEGORY DATA
- Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
- Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
- Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
- Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
- Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
- Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
PERSONAL LUXURY IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Designer apparel and footwear (ready-to-wear)
- Luxury eyewear
- Luxury jewellery
- Luxury leather goods
- Luxury wearables
- Luxury timepieces
- Luxury writing instruments and stationery
- Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
- Sustainability to drive growth in personal luxury through eco-friendly practices
- Luxury brands to focus on greater transparency through digital tracking
- Luxury retailers must adapt to changing consumer preferences and technology
CATEGORY DATA
- Table 28 Sales of Personal Luxury by Category: Value 2020-2025
- Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
- Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
- Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
- Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
- Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
- Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORT DISCLAIMER
