PUBLISHER: Euromonitor International | PRODUCT CODE: 2125190
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125190
Alcoholic Drinks in the US
In 2025, alcoholic drinks in the US experienced a contraction in consumption, with total volume falling by 4% to 27.3 billion litres, despite growth of 2% in real GDP. The resilience in total value, with only a 1% decrease in current terms to USD307.6 billion, was sustained by rising prices and the continuing appeal of premium brands, though potential for volume expansion was significantly constrained. Polarisation defined consumer choices, as affluent households sought high-quality offerings, while those facing cost pressures migrated to affordable brands and multipacks, squeezing the mid-tier and compelling producers to innovate or reposition. Non alcoholic launches gained traction, especially among younger legal-age and health-oriented consumers, supported by advances in dealcoholisation and expanded retail visibility. This area now stands as the most dynamic opportunity in a landscape otherwise facing ongoing declines. Success in US alcoholic drinks now depends on a clear focus on authentic brand storytelling, innovation in both premium and value segments, and agile channel strategies that address shifting purchase habits, particularly in warehouse clubs and e-commerce for high-value and alcohol-free products.
Euromonitor International's Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Buzzballz and Michelob Ultra Shape Polarised Spending Patterns
- CHART 2 Premium and Value Segments Outperform the Pressured Middle Market
- Bero and Freixenet 0,0% Fuel Nolo Expansion among Younger Adults
- CHART 3 Nolo Beverages Broaden the Alcoholic Drinks Consumer Base in the Us
- The Zero Proof Leverages Wellness Trends to Expand Occasions
- CHART 4 Volume Sales 2020-2030
- CHART 5 Volume Sales by Category 2025
What's Next?
- Nolo Innovators Capture Growth as Moderation Reshapes Demand
- CHART 6 Forecast Volume Sales 2020-2030
- CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Anheuser-Busch and Millercoors Defend Positions as Rtds Drives Portfolio Shifts
- CHART 8 Analyst Insight for Alcoholic Drinks
- Anheuser-Busch Acquisition of Beatbox Spurs Rtd Growth and Portfolio Diversification
- CHART 9 Company Shares 2025
- CHART 10 Brand Shares 2025
Channels
- Distribution Varies across Product Categories
- Premium Products Drive Gradual Gains for E-Commerce in a Store-First Landscape
Products
- Nolo Launches Attract Younger Adults and Broaden Occasions
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Economic Context
- CHART 11 Economic Context for Alcoholic Drinks
- CHART 12 Real Gdp Growth 2020-2030
- CHART 13 Inflation 2020-2030
Consumer Context
- CHART 14 Consumer Context for Alcoholic Drinks
- CHART 15 Population 2020-2030
- CHART 16 Population by Generation 2025
- Country Reports Disclaimer
BEER IN THE US
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Busch Light and Michelob Ultra Shape Diverging Consumer Choices
- Athletic Brewing and Bero Accelerate Mindful Drinking Momentum
- Guinness and Victoria Drive Growth through Heritage-Led Storytelling
- CHART 18 Guinness Focuses on Compelling Narratives
- CHART 19 Volume Sales 2020-2030
- CHART 20 Volume Sales by Category 2025
What's Next?
- Athletic Brewing Drives Non Alcoholic Growth as Lager Contracts
- CHART 21 Athletic Brewing Co Taps into Shifting Consumer Habits
- Michelob Ultra and Busch Light Sharpen Positioning Amid Polarisation
- CHART 22 Forecast Volume Sales 2020-2030
- CHART 23 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Michelob Ultra and Athletic Brewing Reshape Growth and Loyalty
- CHART 24 Analyst Insight for Beer
- Ab Inbev Expands Reach with Beatbox Acquisition
- CHART 25 Company Shares 2025
- CHART 26 Brand Shares 2025
Channels
- Forecourt Retailers Capture Impulse Demand with Chilled Convenience
- E-Commerce Edges up but Faces Physical Barriers to Growth
Economic Context
- CHART 27 Economic Context for Beer
- CHART 28 Real Gdp Growth 2020-2030
- CHART 29 Inflation 2020-2030
Consumer Context
- CHART 30 Consumer Context for Beer
- CHART 31 Population 2020-2030
- CHART 32 Population by Generation 2025
- Country Reports Disclaimer
CIDER/PERRY IN THE US
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Industry Performance
- Blake'S Drives Flavour Innovation to Lift Sales and Consumer Engagement
- Ciderboys Expands Non Alcoholic Appeal as Regular Hard Cider Remains Largest
- Ciderboys and Blake'S Spark Dual Momentum with Nolo and Flavour Innovation
- CHART 33 Ciderboys Launches First Non Alcoholic Craft Ciders in Us
- CHART 34 Blake'S Hard Cider Unleashes Bold New Flavours in 2025
- CHART 35 Volume Sales 2020-2030
- CHART 36 Volume Sales by Category 2025
What's Next?
- Two Towns Ciderhouse Leads Non Alcoholic Surge as Nolo Revolution Accelerates
- Producers Embrace Premiumisation to Offset Input Costs
- Rising Incomes and Steady Gdp Growth Support Premium and Mindful Consumption
- CHART 37 Forecast Volume Sales 2020-2030
- CHART 38 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Boston Beer Co Maintains Lead as Craft Challengers Gain Share
- CHART 39 Company Shares 2025
- CHART 40 Brand Shares 2025
Channels
- Angry Orchard and Supermarkets Strengthen Leadership through Variety Packs and Promotions
- Two Towns Ciderhouse Expands E-Commerce Reach with Direct-To-Consumer Launches
Economic Context
- CHART 41 Economic Context for Cider/Perry
- CHART 42 Real Gdp Growth 2020-2030
- CHART 43 Inflation 2020-2030
Consumer Context
- CHART 44 Consumer Context for Cider/Perry
- CHART 45 Population 2020-2030
- CHART 46 Population by Generation 2025
- Country Reports Disclaimer
RTDS IN THE US
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 47 Key Industry Trends for Rtds
Industry Performance
- Yacht Water Leverages Celebrity Branding to Capture Premium Rtds Growth
- CHART 48 Rtd Brands Reinvent Portfolios through Premium Innovation
- On the Rocks Attracts At-Home Cocktail Enthusiasts with Premium Spirits
- Non Alcoholic Brands Win over Wellness-Minded Consumers with Functional Innovation
- CHART 49 Non Alcoholic Rtds Gains Momentum Amid Moderation and Wellness Trends
- CHART 50 Volume Sales 2020-2030
- CHART 51 Volume Sales by Category 2025
What's Next?
- Spirit-Based Launches Drive Premium Experiences Amid Volume Decline
- Non Alcoholic Brands Shift Focus to Differentiated Functionality and Lifestyle
- CHART 52 Forecast Volume Sales 2020-2030
- CHART 53 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Mike'S Hard Beverage Sustains Lead as Rivals Face Shifting Demand
- CHART 54 Analyst Insight for Rtds
- Anheuser-Busch Expands with Beatbox Acquisition to Target Growth
- CHART 55 Company Shares 2025
- CHART 56 Brand Shares 2025
Channels
- Convenience Retailers Gain Ground as Shoppers Prioritise Immediacy and Single-Serve Formats
- E-Commerce Grows but Remains Constrained by Regulation and Impulse-Driven Behaviour
Economic Context
- CHART 57 Economic Context for Rtds
- CHART 58 Real Gdp Growth 2020-2030
- CHART 59 Inflation 2020-2030
Consumer Context
- CHART 60 Consumer Context for Rtds
- CHART 61 Population 2020-2030
- CHART 62 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN THE US
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 63 Key Industry Trends for Spirits
Industry Performance
- Economic Pressure Drives Polarisation between Value and Premium Choices
- White Spirits Remains Dominant as Tequila Gains Ground through Innovation
- CHART 64 Producers Leverage Heritage to Justify Premium Pricing
- Mindful Drinking and Heritage Branding Reshape Consumption Patterns
- CHART 65 Volume Sales 2020-2030
- CHART 66 Volume Sales by Category 2025
What's Next?
- Agave-Based Brands Leverage Provenance to Offset Declining Volumes
- Non Alcoholic Spirits Attracts Health-Focused Consumers with Rapid Growth
- Packaging Innovation and Compliance Shape Future Brand Strategies
- CHART 67 Forecast Volume Sales 2020-2030
- CHART 68 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Tito'S Outpaces Smirnoff as Diageo Loses Ground to Sazerac and Value Offerings
- CHART 69 Analyst Insight for Spirits
- CHART 70 Company Shares 2025
- CHART 71 Brand Shares 2025
Channels
- Food/Drink/Tobacco Specialists Channel Retains Lead
- E-Commerce Attracts Premium and Non Alcoholic Spirits Shoppers Despite Barriers
Products
- Celebrity Partnerships and New Launches Expand Premium and Mindful Options
- CHART 72 Almave Humo Targets Mindful Drinking and Premiumisation Trends
Economic Context
- CHART 73 Economic Context for Spirits
- CHART 74 Real Gdp Growth 2020-2030
- CHART 75 Inflation 2020-2030
Consumer Context
- CHART 76 Consumer Context for Spirits
- CHART 77 Population 2020-2030
- CHART 78 Population by Generation 2025
- Country Reports Disclaimer
WINE IN THE US
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 79 Key Industry Trends for Wine
Industry Performance
- Affluent Buyers Drive Premium Wine Values as Younger Adults Reduce Frequency
- CHART 80 Premium Wines Hold Strong Amid Polarisation in Us Market 2025
- Estate-Grown Still Wines Retain Value as Table Wines Lose Share
- Freixenet Cordon Negro 0,0% Launches and Accelerates Nolo Momentum
- CHART 81 Freixenet Cordon Negro 0,0% Launches in Us, Boosting Nolo Wine Options
- CHART 82 Volume Sales 2020-2030
- CHART 83 Volume Sales by Category 2025
What's Next?
- Affluent Consumers Prioritise Premium Bottles as Still Wine Contracts
- Producers Strengthen Premium Storytelling as Moderation Gains Ground
- CHART 84 Forecast Volume Sales 2020-2030
- CHART 85 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Gallo Leverages Acquisitions and Brand Scale to Defend Leadership as Rivals Target Premium and Nolo Growth
- CHART 86 Analyst Insight for Wine
- Wine Group'S Acquisitions and Nolo Launches Reshape Competition and Drive New Business Opportunities
- CHART 87 Company Shares 2025
- CHART 88 Brand Shares 2025
Channels
- Supermarkets Benefits From Shoppers Seeking Value and Variety
- Retail E-Commerce Supports Premium Discovery and Non Alcoholic Growth
Products
- Freixenet and Jordan Vineyard Generate Value through Innovation and Storytelling
Economic Context
- CHART 89 Economic Context for Wine
- CHART 90 Real Gdp Growth 2020-2030
- CHART 91 Inflation 2020-2030
Consumer Context
- CHART 92 Consumer Context for Wine
- CHART 93 Population 2020-2030
- CHART 94 Population by Generation 2025
- Country Reports Disclaimer
