Germany - The Future of Foodservice to 2029

Description

List of Tables

The foodservice profit sector generated revenue of EUR95.4 billion ($103.2 billion) in 2024, declining at a negative CAGR of 1.8% during 2019-24. The decline was primarily due to pandemic-related operational restrictions during 2020 and 2021. In addition, the full rate of VAT was re-implemented in January 2024, adversely affected businesses.

FSR was the largest channel in Germany in 2024, accounting for a 24.9% share of total sales. FSR, coffee & tea shop, and pub, club & bar recorded value declines during 2019-24.

During 2024-29, the German profit sector will register a strong value CAGR of 4.1%. The number of transactions will register a CAGR of 1.9%, while the number of outlets will generate a CAGR of 0.5%. The travel channel is expected to register the highest value CAGR during 2024-29, at 5.8%.

This report provides an in-depth evaluation of the German foodservice market, including analysis of the key issues impacting on the industry. This report includes -

Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
In-depth analysis of channel performance, both profit and cost sector, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
For each of four key profit sector channels - QSR, FSR, coffee & tea shops and pubs, clubs & bars, a deep dive into the 'who', 'why', 'what', 'where' and 'what next'.
Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

Scope

Macro context:

Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

Profit sector channels:

A number of foodservice channels have been grouped together to form the "profit sector"; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then "deep dive" into each of the four key channels. These channels are QSR, FSR, coffee & tea shop, and pub, club & bar. The report structure for each of these channels is explained below.

Cost sector channels:

A number of foodservice channels have been grouped together to form the "cost sector"; these include healthcare, education, military & civil defense, and welfare & services. This sector typically represents the state's foodservice operators. This section of the report will go through overall trends in the sector. Profit sector sub-sections - QSR, FSR, coffee & tea shop, and pub, club & bar:
For each of these key profit sector channels, this report will "deep dive" into the performance of the channel. This will follow a summary of the channel, which will encapsulate everything within the section. The report section will then cover historic and forecast growth/decline; key players within the channel; consumer segment analysis; and a "who", "why", "what", and "where" analysis (including, for some channels, case studies to bring key discussion points to life). It will finish with a look into the key drivers of future performance.

Cost sector:

For the overall cost sector channel, this report will provide an overview of the performance of the channel. The report section will cover historic and forecast growth/decline and will finish with a look into the data and channel share breakdown.

Reasons to Buy

Specific forecasts of the foodservice market over the next five years (2024-29) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and coffee & tea shop) will allow readers understand the wants and needs of their target demographics.

Product Code: GDFS250121CS

Introduction
Report Guide
Executive Summary
Macroeconomic Context
Macroeconomic Overview
Trends Landscape
Profit Sector - Consumer Behavior
Profit Sector Metrics
Key Metric Highlights
Value Share and Growth by Channel
Outlets and Transactions Growth by Channel
Operator Buying Volumes and Growth by Channel
Channel Historic and Future Growth Dynamics
Outlet-Type and Owner-Type Growth Dynamics
Profit Sector by Channel
Quick-Service Restaurant (QSR)
Enablers and Inhibitors of Growth
Metrics
Key Players
Who?
Why?
What?
Where?
What Next?
Full-Service Restaurant (FSR)
Enablers and Inhibitors of Growth
Metrics
Key Players
Who?
Why?
What?
Where?
What Next?
Coffee & Tea Shop
Enablers and Inhibitors of Growth
Metrics
Key Players
Who?
Why?
What?
Where?
What Next?
Pub, Club & Bar
Enablers and Inhibitors of Growth
Metrics
Key Players
Who?
Why?
What?
Where?
What Next?
Cost Sector Metrics
Cost Operator Trends - Historic and Future Growth
Data and Channel Share Breakdown
Education
Growth Dynamics and Drivers
What Next?
Healthcare
Growth Dynamics and Drivers
What Next?
Military & Civil Defense
Growth Dynamics and Drivers
What Next?
Welfare & Services
Growth Dynamics and Drivers
What Next?

Appendix

Product Code: GDFS250121CS

List of Table

List of Tables

Profit Sector Metrics
Restaurant outlet types: value growth (CAGR 2024-29)
Restaurant owner types: value growth (CAGR 2024-29)
QSR: Metrics: Growth Dynamics
QSR: What? Food & Drink Split: Operator buying price value
FSR: Metrics: Growth Dynamics
FSR: What? Food & Drink Split: Operator buying price value
Coffee & Tea Shop: Metrics: Growth Dynamics
Coffee & Tea Shop: What? Food & Drink Split: Operator buying price value
Pub, Club & Bar: Metrics: Growth Dynamics
Pub, Club & Bar: What? Food & Drink Split: Operator buying price value
Cost Operators: Data and Channel Share Breakdown
Education: Growth Dynamics: Education historic and future value growth
Healthcare: Growth Dynamics: Healthcare historic and future value growth
Military & Civil Defense: Growth Dynamics: Military & civil defense historic and future value growth
Welfare & Services: Growth Dynamics: Welfare & services historic and future value growth

List of Figure

List of Figures

GDP per capita
Consumer price inflation (%)
Population (millions)
Population by age group (%)
Households' share of income distribution, 2024
Unemployment rate, 2024
Which of the following features has the greatest influence on your choices of products/services in the current situation? "Always or often influences my choices"
How do you see your lifestyle evolving over the next three months - Eating out at restaurants?
How often do you consume food and drinks at the following locations?
How do consumers describe their spend at the following outlets?
2024 value sales and channel shares
Historic and future performances (value performance)
Historic and future outlet number dynamics
Historic and future performances (transactions)
Profit channels' historic and future buying volume performances (liter m)
Profit channels' historic and future buying volume performances (kg m)
Channel dynamics in the profit sector, 2019-24
Channel dynamics in the profit sector, 2024-29
Restaurant outlet types: 2024 value
Restaurant owner types 2024: value
QSR: Operator sales, 2024
How often do you consume food and drinks at QSRs? By age group
How often do you consume food and drinks at QSRs? By gender
QSR: Annual household income distribution of frequent consumers
Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social occasions)
Frequent consumers: How do you describe your spend on food/drinks at the following outlets? (QSR dine-in)
QSR: Total profit sector OSP by channel, 2024
QSR cuisine types by number of outlets
QSR by cuisine type, 2024 OSP
QSR: Top cuisine by maturity - by number of outlets (listed on online platforms), 2024
QSR: Top five food dishes' penetration in QSR, 2024
QSR: Top 10 ingredients' penetration in QSR, 2024
QSR: Menu items penetration by price range, 2024
QSR: Price change analysis, 2024
QSR by location type, 2024 (outlet count)
QSR by location type, 2024 OSP
FSR: Operator sales, 2024
How often do you consume food and drinks at FSRs? By age group
How often do you consume food and drinks at FSRs? By gender
FSR: Annual household income distribution of frequent consumers
Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social occasions)
Frequent consumers: How do you describe your spend on
food/drinks at the following outlets? (FSR dine-in)
FSR: Total profit sector OSP by channel, 2024
FSR cuisine types by number of outlets
FSR by cuisine type, 2024 OSP
FSR: Top cuisine by maturity - by number of outlets (listed on online platforms), 2024
FSR: Top five food dishes' penetration in QSR, 2024
FSR: Top 10 ingredients' penetration in QSR, 2024
FSR: Menu items penetration by price range, 2024
FSR: Price change analysis, 2024
FSR by location type, 2024 (outlet count)
FSR by location type, 2024 OSP
Coffee & tea shop: Operator sales, 2024
How often do you consume food and drinks at coffee & tea shops? By age group
How often do you consume food and drinks at coffee & tea shops? By gender
Coffee & tea shop: Annual household income distribution of frequent consumers
Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social occasions)
Frequent consumers: How do you describe your spend on food/drinks at the following outlets? (Coffee & tea shop)
Coffee & tea shop: Case Study: How important are the following features when deciding to make a purchase?: "Essential/nice to have"
Coffee & tea shop: Case Study: How does the following feature influence your choice of food and drinks?: Digitally advanced/"smart"
Coffee & tea shop: Menu items penetration by price range, 2024
Coffee & tea shop: Price change analysis, 2024
Coffee & tea shop by location type, 2024 (outlet count)
Coffee & tea shop by location type, 2024 OSP
Pub, Club & Bar: Operator sales, 2024
How often do you consume food and drinks at pub, club & bars? By age group
How often do you consume food and drinks at pub, club & bars? By gender
Pub, Club & Bar: Annual household income distribution of frequent consumers
Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social occasions)
Frequent consumers: How do you describe your spend on
food/drinks at the following outlets? (Pub, Club & Bar)
Pub, Club & Bar: Menu items penetration by price range, 2024
Pub, Club & Bar: Price change analysis, 2024
Pub, club & bar by location type, 2024 (outlet count)
Pub, club & bar by location type, 2024 OSP
Channel dynamics in the cost sector, 2019-24
Channel dynamics in the cost sector, 2024-29
Cost Operators: Data and Channel Share Breakdown
Education: What Next? Population under 15 years
Healthcare: What Next? German population aged 65+ years
Military & Civil Defense: Growth Dynamics: OBP value share of military & civil defense foodservice (EUR million), 2024
Welfare & Services: Growth Dynamics: Number of outlets, by sub-channel type (EUR million), 2019, 2024, 2029
Welfare & Services: What Next? OBP value share of welfare & services (EUR million), 2029

Germany - The Future of Foodservice to 2029

Description

Table of Contents

List of Tables

Scope

Reasons to Buy

Table of Contents

Table of Contents

Appendix

List of Table

List of Tables

List of Figure

List of Figures