Vietnam: Consumer Profile

Vietnam's population is growing, reaching 101.6 million in 2025, despite falling birth rates. The population is rapidly ageing, with the cohort aged 65+ set to grow 77% to 17.1 million by 2040. Real disposable income per capita is set to more than double from USD2,909 to USD5,998 by 2040, shifting focus to quality, convenience and experience-led purchases. The opportunities no longer lie in building scale but in premiumisation and serving older, smaller, urban and digital households.

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• Euromonitor's Vietnam: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
• Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Economy market;
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• Use five-year forecasts to assess how the market is predicted to develop.
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