Thailand: Consumer Profile

The population stood at 71.6 million in 2025, having been in decline since 2022, and is predicted to fall to 69.5 million by 2040 - a 2.9% decline. The defining forces in the market are rapid ageing, one of the region's lowest fertility rates and high household debt, set against rising incomes, low inequality and a booming digital economy.

Euromonitor's Thailand: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Economy market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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