PUBLISHER: Euromonitor International | PRODUCT CODE: 2128739
PUBLISHER: Euromonitor International | PRODUCT CODE: 2128739
France: Consumer Profile
France's population grew by 0.2% to 66.4 million in 2025 and it is set to grow just 1.9% to 67.6 million by 2040. The defining forces behind this are a historic fall in births and rapid ageing. An ageing population and changing household dynamics are reshaping spending patterns. Concerns around the environment remains, while political uncertainty, inflation and economic inequalities are putting lower income consumers under pressure, making them more conscious about their purchasing decisions.
Euromonitor's France: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Key findings
Key drivers affecting consumers in France in 2025
How developments today shape consumers of tomorrow
Median age rising due to falling birth rates and increasing life expectancy
Health risk factors on the rise in France
Millennials and Gen Z set to be key drivers of market trends
Urbanisation will present new business challenges and opportunities
Opportunities for growth
France ages slowly and lives alone, so households grow faster than the population
French consumers still prefer the comfort of a larger home
Women set to take on a growing role as household heads
French households becoming more connected
Despite low inflation most consumers remain concerned about the cost of living
Gen Z show the strongest will to splash out on apparel and footwear
Wealth set to accumulate in the 50+ age group
Paris will remain the largest and most expensive consumer market
Key findings consumer survey
Gen Z willing to pay more for quality and taste
Cost of living pressures push consumers towards value options
French consumers show growing concern for the environment
French consumers concerned about their economic future
AI reshaping the jobs market as workers prioritise a high salary
Key takeaways
