PUBLISHER: Euromonitor International | PRODUCT CODE: 2107252
PUBLISHER: Euromonitor International | PRODUCT CODE: 2107252
China: Consumer Profile
China's population has peaked and is now contracting, with numbers expected to drop from just over 1.4 billion in 2025 to just below this number in 2040. The population is also ageing, with the median age set to climb from 41.1 to 48.5 over these years. Market growth impetus has shifted from headcount growth to value: real disposable income per capita will rise, supporting growth even as the consumer base shrinks.
Euromonitor's China: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Key findings
Key drivers affecting consumers in China in 2025
How developments today shape the consumer of tomorrow
Generation X leads a shrinking, ageing population in 2025
Rising obesity and cholesterol drive a preventative health market
Millennials become the dominant consumer cohort by 2040
Urbanisation accelerates as megacities reshape demand
Opportunities for growth
Household numbers grow as they shrink in size
Apartments dominate and with most households being owner-occupiers
Household heads age, with a growing number being female women
Connectivity and smart homes reach near-saturation
Low inflation masks cautious, value-led spending
Generational spending priorities diverge
Urban Millennials and Gen X consumers hold peak income by 2040
Consumer expenditure to see strong by 2040, with services outpacing goods
Key findings consumer survey
Millennials lead willingness to pay for quality and health
Value-seeking and emotional spending coexist
Sustainability moves from preference towards expectation
Financial optimism and skills anxiety shape work and saving
Having a job that allows for a strong work-life balance remains the top priority
Key takeaways
