PUBLISHER: Euromonitor International | PRODUCT CODE: 2153225
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153225
Turkiye: Consumer Profile
Turkiye is a large, young and highly urban market shaped by persistent high inflation. The population is still young but is ageing quickly as fertility falls below replacement. Single person living is rising fast, and female participation in work and household headship remains strikingly low. Despite the squeeze, Turkish consumers remain quality-conscious and health-focused, willing to pay more for trusted, natural and premium products where budgets allow.
Euromonitor's Turkiye: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
Scope
Key findings
Key drivers affecting consumers in Turkiye in 2025
How developments today shape the consumer of tomorrow
Turkiye remains young, despite falling fertility, with increasing demographic diversity
High obesity levels and high blood pressure are significant health concerns
A young country ages rapidly towards 2040
Urbanisation and working-age growth reshape Turkiye's regional consumer landscape
Opportunities for growth
Smaller households and delayed family formation reshape Turkiye's consumer landscape
High housing costs and smaller households drive rental demand
Average age of household heads set to rise, with men dominating
Turkiye's demographic shifts reshape consumers, households and future demand
Turkiye's high inflation intensifies household budget pressures and value seeking
Millennials drive experience spending despite financial pressure and rising grocery costs
Rising incomes reshape Turkiye's affluent consumer landscape over 2025-2040
Consumer spending growth will strengthen Turkiye's digital and discretionary markets
Key findings of the consumer survey
Baby Boomers are most willing to pay more for healthy food
Rising costs drive frugality, while quality remains important for Turkish consumers
Turkish consumers are embracing sustainable choices and environmental responsibility
Turkish consumers show limited financial confidence despite efforts to save
Turkiye's labour market faces gender gaps and changing skills requirements
Key takeaways
