PUBLISHER: Euromonitor International | PRODUCT CODE: 2107244
PUBLISHER: Euromonitor International | PRODUCT CODE: 2107244
Taiwan, China: Consumer Profile
Taiwan's population peaked at 23.4 million in 2025 and will fall to 21.8 million by 2040 with a 6.7% decline. The defining forces shaping the consumer landscape in Taiwan are the world's lowest fertility rate, a rapidly ageing society and extremely high housing costs. However, the consumer base benefits from high incomes, exceptionally high savings rates and a semiconductor-driven economy.
Euromonitor's Taiwan, China: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
Scope
Key findings
Key drivers affecting consumers in Taiwan, China in 2025
How developments today shape the consumer of tomorrow
A shrinking population with the world's lowest fertility
Diabetes rises in a rapidly ageing society
Population in Taiwan, China falls while ageing sharply
Taipei anchors a highly urban market
Opportunities for growth
Small households rise as single living overtakes families
High ownership meets severe housing unaffordability
As the population falls, the number of households stays flat due to smaller household sizes
Digital life and banking are near-universal
High incomes and exceptional savings among the population in Taiwan, China
An AI-driven boom that consumers barely feel
Disposable income grows fastest for the youngest age group during 2025-2040
Consumer spending grows at a moderate pace to 2040
Key findings consumer survey
Baby boomers most likely to be willing to pay more for health attributes and high quality
Taiwanese consumers display frugal value-seeking with a quality bias
Sustainability and minimalism gain ground
Taiwan, China demonstrates a strong saving culture
Earning a high salary remains the top priority
Key takeaways
