PUBLISHER: Euromonitor International | PRODUCT CODE: 2165019
PUBLISHER: Euromonitor International | PRODUCT CODE: 2165019
Spain: Consumer Profile
Spain is a maturing, ageing and increasingly diverse market. Population growth relies on positive net migration, with a fertility rate of 1.1 children per woman below the replacement level of 2.1. GDP growth of 2.8% and falling unemployment coexist with an acute housing affordability squeeze. Persistent cost-of-living pressures have entrenched a value-first mindset, while an ageing yet health-conscious population sustains demand for wellness, longevity and premium niche products.
Euromonitor's Spain: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
Scope
Key findings
Key drivers affecting consumers in Spain in 2025
How developments today shape the consumer of tomorrow
Foreign-born population continues to grow as local population ages
Spanish consumers ahead of the curve on health metrics
Focus to shift to Gen X as they reach retirement
Ageing population forces the government to address shrinking labour force
Opportunities for growth
Spain maintains traditional values despite shrinking household sizes
Apartment living remains the top choice as household sizes shrink
Traditional gender roles to persist but household demands are set to shift
Spanish households are embracing the digital world
Rising living costs pushing consumers to make cutbacks in their spending
Gen Z investing in their future development
Middle-aged and older consumers the key wealth generators
Madrid is expected to cement its position as the key consumer market in Spain by 2040
Key findings of the consumer survey
Health and quality encourage Spaniards to open their wallets
Spanish consumers adopt frugal shopping habits in response to rising living costs
Eco-conscious Spaniards making changes to positively impact the environment
Economic uncertainty hangs over Spain
Job security the key priority in an uncertain world
Key takeaways
