Germany: Consumer Profile

The population peaked at 83.6 million in 2025, and is predicted to fall to 80.8 million by 2040, a 3.4% decline. The defining forces are a shrinking, ageing population sustained only by immigration, an industrial slump that has dented confidence, and a nation of renters and value-focused, high-saving consumers.

Euromonitor's Germany: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Economy market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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