PUBLISHER: Euromonitor International | PRODUCT CODE: 2165017
PUBLISHER: Euromonitor International | PRODUCT CODE: 2165017
United Kingdom: Consumer Profile
The UK is a large, affluent and diverse market recovering from a prolonged cost-of-living squeeze. Population growth is driven by migration as deaths exceed births, while the population ages. Housing pressures are encouraging shared and multigenerational homes. High incomes mask stagnant living standards, keeping consumers value-focused, loyal to discounters and private label, and cautious about the future, while health and digital convenience reshape demand.
Euromonitor's United Kingdom: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Key findings
Key drivers affecting consumers in the UK in 2025
How developments today shape the consumer of tomorrow
Migration drives growth as the UK population ages and diversifies
High cholesterol and insufficient physical activity are key health issues
Migration drives growth in a population which is ageing
Urban growth concentrates working-age consumers in major UK cities
Opportunities for growth
Ageing, migration and urbanisation reshape the UK consumer landscape
Rising housing costs lead to increased renting and shared living
Ageing households, widespread renting and high digital connectivity reshape the UK
UK digital adoption accelerates across banking, connectivity and smart homes
Stagnant living standards and persistent cost pressures divide UK consumers
Baby Boomers lead spending growth as financial confidence strengthens
Rising incomes among older consumers reshape UK premium spending patterns
London leads UK consumer spending as discretionary demand gradually strengthens
Key findings of the consumer survey
Millennials most willing to pay more for high-quality household essentials
UK consumers balance bargain hunting with selective premiumisation and quality
UK consumers increasingly embrace practical actions for environmental sustainability
UK consumers show financial resilience, but are cautious regarding future expectations
UK employment evolves as skills, work-life balance and AI gain importance
Key takeaways
