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PUBLISHER: Euromonitor International | PRODUCT CODE: 2107250

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PUBLISHER: Euromonitor International | PRODUCT CODE: 2107250

Singapore: Consumer Profile

PUBLISHED:
PAGES: 43 Pages
DELIVERY TIME: 1-2 business days
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USD 1450

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The population of Singapore reached 6.1 million in 2025, and is forecast to grow by only 3.5% between 2025 and 2040, to 6.3 million. The defining forces in the market are among the world's lowest fertility rate, rapid ageing and reliance on migration, set against high incomes, high savings and near-universal digital adoption.

Euromonitor's Singapore: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Economy market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: CLSGec

TABLE OF CONTENTS

Scope

Key findings

Key drivers affecting consumers in Singapore in 2025

How developments today shape the consumer of tomorrow

Ultra-low fertility leaves migration to drive growth

Cholesterol tops an ageing city's health risks

The population is ageing sharply as it nears 6.3 million

Opportunities for growth

Households near 2 million as they continue to shrink

Almost everyone owns an apartment

Ageing and solo living reshape Singapore's household structure and consumer demand

Universal connectivity drives advanced digital consumer economy and commerce

A GST rise keeps cost of living in focus

Financial confidence supports healthy ageing and lifestyle-focused consumer spending

Wealth concentrates in a global financial hub

Key findings consumer survey

Millennials look for healthy food and high-quality household essentials

Selective value-seeking in a high-cost city

Sustainability and healthy ageing shape values

Strong savings and financial resilience underpin confident long-term consumer spending

Low unemployment and AI drive workforce adaptation and higher career ambitions

Key takeaways

Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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