PUBLISHER: Euromonitor International | PRODUCT CODE: 2107250
PUBLISHER: Euromonitor International | PRODUCT CODE: 2107250
The population of Singapore reached 6.1 million in 2025, and is forecast to grow by only 3.5% between 2025 and 2040, to 6.3 million. The defining forces in the market are among the world's lowest fertility rate, rapid ageing and reliance on migration, set against high incomes, high savings and near-universal digital adoption.
Euromonitor's Singapore: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Scope
Key findings
Key drivers affecting consumers in Singapore in 2025
How developments today shape the consumer of tomorrow
Ultra-low fertility leaves migration to drive growth
Cholesterol tops an ageing city's health risks
The population is ageing sharply as it nears 6.3 million
Opportunities for growth
Households near 2 million as they continue to shrink
Almost everyone owns an apartment
Ageing and solo living reshape Singapore's household structure and consumer demand
Universal connectivity drives advanced digital consumer economy and commerce
A GST rise keeps cost of living in focus
Financial confidence supports healthy ageing and lifestyle-focused consumer spending
Wealth concentrates in a global financial hub
Key findings consumer survey
Millennials look for healthy food and high-quality household essentials
Selective value-seeking in a high-cost city
Sustainability and healthy ageing shape values
Strong savings and financial resilience underpin confident long-term consumer spending
Low unemployment and AI drive workforce adaptation and higher career ambitions
Key takeaways