Japan: Consumer Profile

Japan is defined by accelerating demographic contraction. The population of 123.1 million in 2025 is set to fall to 111.6 million by 2040, down by 9.4%. The median age reached 50.5 years in 2025, with adults aged 65+ already accounting for 29.5% of the population, shifting spending power towards older, single and price-sensitive consumers, even as a high-earning minority pulls away.

Euromonitor's Japan: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Economy market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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