Indonesia: Consumer Profile

Indonesia's population reached 285.7 million in 2025 and will grow to 311.8 million by 2040, up 9.1% at a 0.6% CAGR. The defining shift in recent years has been generational: Generation Alpha has overtaken Gen Z as the largest cohort. Real GDP grew by 5.1% in 2025, yet that strength sits alongside visible strain on middle-class purchasing power, with this tension running through this year's consumer story.

Euromonitor's Indonesia: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Economy market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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