PUBLISHER: Euromonitor International | PRODUCT CODE: 2107254
PUBLISHER: Euromonitor International | PRODUCT CODE: 2107254
US: Consumer Profile
The ageing of the US population, with lower immigration and weak fertility reducing demographic momentum, is shifting business focus towards increasing value per customer. Rising inequality and higher living costs are reinforcing demand for both premium and value offerings, while the middle market continues to shrink. Ageing consumers will drive spending on healthcare and wellness. Single-person households, AI adoption and digital commerce are reshaping lifestyles and shopping habits.
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- Euromonitor's US: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
- Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
Scope
Key findings
Key drivers affecting consumers in the US in 2025
How developments today shape consumer of tomorrow
Cultural backgrounds of immigrants are increasingly diverse
Obesity and diabetes prevalence set to increase
Population growth slows as immigration is curbed
Urbanisation continues, while the working-age population shrinks
Opportunities for growth
Eli Lilly widens affordable GLP-1 access as obesity care goes direct-to-consumer
Single person households the leading type, and fastest growing
House prices have risen sharply
Most households have female heads, but traditional gender roles persist
The US is highly advanced digitally, with consumers seeking convenience and efficiency
Amazon brings agentic AI into the home with Alexa+
Lowest income households hit hardest by price rises for essentials
More consumers are concerned with their financial situation than are comfortable with it
The gender pay gap is expected to increase in the long term
Southern cities expected to see the fastest growth in consumer expenditure
ThredUp's AI-led resale model turns value-seeking into record growth
Key findings consumer survey
High quality in household essentials is particularly favoured across all generations
US consumers slower than their global peers to modernise their shopping behaviour
US consumers more inclined to focus on themselves than on the wider world
US consumers show little optimism regarding their financial outlook
The gender employment gap is narrowing while the pay gap is increasing
Key takeaways
