PUBLISHER: Euromonitor International | PRODUCT CODE: 2107256
PUBLISHER: Euromonitor International | PRODUCT CODE: 2107256
Malaysia's population reached 34.4 million in 2025 and will grow to 39.1 million by 2040, a 13.7% rise at a 0.86% CAGR. The country has a still-young and increasingly digital population. However, the population is beginning to age quickly. Rising incomes are counterbalanced by persistent cost-of-living pressures.
Euromonitor's Malaysia: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Scope
Key findings
Key drivers affecting consumers in Malaysia in 2025
How developments today shape the consumer of tomorrow
Youthful population grows amid immigration and moderate birth rates
Diabetes and cholesterol stay above the regional norm
Gen Z overtakes Millennials as the largest cohort by 2040
Kuala Lumpur leads urbanisation heading past 85%
Opportunities for growth
Apartments house the majority as ownership remains high
Evolving housing preferences favour smaller, well-located homes
Ageing household heads drive demand for eldercare and retirement finance solutions
Near-universal connectivity supports smart-home, digital-service and cashless propositions
Transport and hospitality costs are the main driver of modest consumer price increases
Baby Boomers lead in financial optimism with wider increased spending on education
Rising disposable income among 35-39-year-olds to drive luxury consumption
Consumer spending reaches USD560 billion by 2040
Key findings consumer survey
Millennials lead willingness to pay for quality
Price-led shopping fuels marketplaces and live commerce
Sustainability values meet cost-conscious limits
Malaysians demonstrate financial prudence and resilience
High salaries and work-life balance top priorities for both Millennials and Gen Z
Key takeaways