PUBLISHER: Euromonitor International | PRODUCT CODE: 2107259
PUBLISHER: Euromonitor International | PRODUCT CODE: 2107259
India is the world's most populous country, with 1.5 billion people in 2025 and 1.6 billion forecast by 2040. Population growth is slowing, however, while the population is ageing. Other factors impacting consumer lifestyles include tax reform, falling inflation and record festive spending.
Euromonitor's India: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Scope
Key findings
Key drivers affecting consumers in India in 2025
How developments today shape the consumer of tomorrow
India remains the world's largest and youngest consumer base
Lifestyle disease burden grows alongside wellness spending
Population growth slows to 0.7% CAGR over 2025-2040
Cities expand but rural India remains the larger market
Opportunities for growth
Meesho highlights strong potential in lower tier cities
Houses dominate and owner-occupation is the norm
Household composition rebalances slowly to 2040
Household heads continue to be male and middle-aged
Broadband and quick commerce reshape the home
Inflation falls in 2025 as GST 2.0 tax reform takes effect
Millennials intend to increase spending the most across several categories
Wealth concentrates in high-income brackets by 2040
Consumer expenditure more than doubles, led by Delhi and Bangalore
Key findings consumer survey
Older shoppers pay for quality, younger ones for organic goods
While managing expenditure, consumers are willing to pay more for high quality
Sustainability awareness translates unevenly into action
Financial optimism is high, especially among millennials
Salary and security still top work priorities as more women enter the workforce
Key takeaways