PUBLISHER: Euromonitor International | PRODUCT CODE: 2107257
PUBLISHER: Euromonitor International | PRODUCT CODE: 2107257
Philippines: Consumer Profile
The population of the Philippines reached 116.8 million in 2025, and is predicted to grow by 10.9% by 2040, to 129.5 million. A young, digital and consumption-driven population is beginning to age, while rising incomes and remittances are lifting spending power, despite persistent cost of living pressures.
Euromonitor's Philippines: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
Scope
Key findings
Key drivers affecting consumers in the Philippines in 2025
How developments today shape consumer of tomorrow
A young population of 116.8 million is growing slowly
Cholesterol runs high in a mostly active population
Population reaches 129.5 million by 2040, as it ages
Manila is by far the largest city, with a population of almost 31 million
Opportunities for growth
Households near 30 million with families still dominant
Home ownership is high and most live in houses
Single-person households to double in number by 2040
Broadband and digital finance spreading rapidly
Low inflation masks stubbornly high prices
More Philippine consumers are comfortable with their finances than the global average
Wealth creation accelerates from a small base
A vast consumer economy rebuilds spending power
Key findings consumer survey
Generation X particularly willing to spend on high quality
Value-seeking coexists with digital indulgence
Sustainability and family shape values
Philippine consumers optimistic about their financial future
Unemployment low, although high youth unemployment is a concern
Key takeaways
